Surry Hills, 2010, NSW,
Australia
SafetyCulture Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SafetyCulture and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 SafetyCulture employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SafetyCulture has purchased the following applications: Appcues for Digital Adoption in 2017, Workato for Intelligent Process Automation in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SafetyCulture is running and its propensity to invest more and deepen its relationship with Appcues , Workato , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SafetyCulture revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SafetyCulture intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workato | Legacy | Workato | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2024 |
In 2023 SafetyCulture deployed Workato as an Intelligent Process Automation platform to orchestrate Finance and RevOps workflows. The initiative originated from Engineering needs to reduce point to point integration effort and to enable non-engineers to automate processes, with Finance Operations and RevOps identified as initial operational scopes.
Workato was configured to use prebuilt connectors and visual recipe development to implement orchestration capabilities, including invoice enrichment workflows and AI agent capabilities. The implementation leverages Workato Automation HQ as the governance model, and Workato's Agentic AI capabilities were used to prototype CPQ Genie on Salesforce CPQ, aligning with standard Intelligent Process Automation functional terminology such as orchestration, recipe-based automation, and automation governance.
Integrations included a Workato SAP certified connector to connect SAP ERP with product and billing systems, and connectors layered against Salesforce CPQ and the SafetyCulture application stack to enrich invoices and automate quote accuracy checks. The architecture emphasized API management, universal connectors, and built-in observability to securely manage API keys and provide end to end lifecycle oversight for integrations.
Governance and rollout were structured through Automation HQ, with Engineering mentoring Finance Operations to enable citizen builders and to maintain secure controls over sensitive finance data. Workflows implemented include complex business logic, human decision points, and exception handling, enabling Finance to prototype and iterate without heavy engineering lift.
Documented outcomes from the deployment include 10x faster build cycles compared with prior timelines, a reduction from multi month engineering builds to process mapping in weeks and automation delivery in a week or less, and operational benefits such as enriched invoices that accelerate customer payment processing and improve cash flow. The SafetyCulture Workato Intelligent Process Automation deployment also delivered robust governance and broadened the number of teams able to build and maintain automations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2023 | 2024 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Physical Access Control System | Physical Security |
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2019 | 2019 |
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