Riyadh, 11492,
Saudi Arabia
Salam Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Salam and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Salam employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Salam has purchased the following applications: Oracle AI Data Platform for AI Model Deployment and Monitoring, AI Workflow Automation in 2025, Microsoft 365 for Collaboration in 2021, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Salam is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Salam revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Salam intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle AI Data Platform | AI Model Deployment and Monitoring, AI Workflow Automation | AI Development | n/a | 2025 | 2025 |
In 2025, Salam implemented Oracle AI Data Platform as part of an early adopter deployment aligned with Oracle AI Factory. Oracle cites Salam, referenced as Etihad Salam Telecom, as applying AI and workflow automation to telecom operations and customer service, and the work maps to the Apps Category AI Model Deployment and Monitoring,AI Workflow Automation.
The implementation concentrated on AI model deployment and monitoring capabilities together with workflow automation for customer service routing and network operations incident handling. Oracle AI Data Platform was used as the unified data and agent orchestration layer, providing model serving, data ingestion pipelines, and orchestration of automated agent workflows to operationalize models in production.
Architecturally the project integrated the Oracle AI Data Platform with Salam operational and customer care systems to enable real time decisioning and agent orchestration across telecom operations and customer service functions. The operational scope described by Oracle covers Salam operations in Saudi Arabia and centers on network operations and customer support workflows.
Governance and operational controls emphasized model monitoring and workflow controls to manage automated agents and AI driven processes, establishing oversight for model behavior and orchestration rules. Oracle reported early adopter outcomes including improved cybersecurity posture and lower customer abandonment rates as part of the AI Factory initiative.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2025 | 2025 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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