AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Salam Data, Technology Stack, and Enterprise Applications
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle AI Data Platform AI Model Deployment and Monitoring, AI Workflow Automation AI Development n/a 2025 2025
In 2025, Salam implemented Oracle AI Data Platform as part of an early adopter deployment aligned with Oracle AI Factory. Oracle cites Salam, referenced as Etihad Salam Telecom, as applying AI and workflow automation to telecom operations and customer service, and the work maps to the Apps Category AI Model Deployment and Monitoring,AI Workflow Automation. The implementation concentrated on AI model deployment and monitoring capabilities together with workflow automation for customer service routing and network operations incident handling. Oracle AI Data Platform was used as the unified data and agent orchestration layer, providing model serving, data ingestion pipelines, and orchestration of automated agent workflows to operationalize models in production. Architecturally the project integrated the Oracle AI Data Platform with Salam operational and customer care systems to enable real time decisioning and agent orchestration across telecom operations and customer service functions. The operational scope described by Oracle covers Salam operations in Saudi Arabia and centers on network operations and customer support workflows. Governance and operational controls emphasized model monitoring and workflow controls to manage automated agents and AI driven processes, establishing oversight for model behavior and orchestration rules. Oracle reported early adopter outcomes including improved cybersecurity posture and lower customer abandonment rates as part of the AI Factory initiative.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2023 2023
Sales Automation, CRM CRM 2023 2023
Tag Management CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Network Management and Monitoring IaaS 2025 2025
Network Management and Monitoring IaaS 2023 2023
Network Management and Monitoring IaaS 2023 2023
IT Decision Makers and Key Stakeholders at Salam
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Salam Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Salam Technographics

Salam is a Communications organization based in Saudi Arabia, with around 600 employees and annual revenues of $80.0 million.

Salam operates a diverse technology stack with applications such as Oracle AI Data Platform, Microsoft 365 and Xandr Invest (ex AppNexus DSP), covering areas like AI Model Deployment and Monitoring, AI Workflow Automation, Collaboration and Digital Advertising Platform.

Salam has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle and Microsoft.

Salam recently adopted applications including Oracle AI Data Platform in 2025, Oracle Communications in 2025 and Adform in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Salam’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Salam’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Salam technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.