Samsung Card
Samsung Main Building 67,Sejongdaero Jung-gu,
Seoul, 04514,
South Korea
Seoul, 04514,
South Korea
800 1588-8700
Banking and Financial Services
Samsung Card Technographics
Samsung Card Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Samsung Card and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1754 Samsung Card employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Samsung Card has purchased the following applications: Samsung Nexledger Universal for Blockchain Platform in 2018, Adobe Analytics Cloud for Marketing Analytics in 2020, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Samsung Card is running and its propensity to invest more and deepen its relationship with Samsung SDS , Adobe Systems , Dynatrace or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Samsung Card revenues, which have grown to $2.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Samsung Card intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Samsung Card Tech Stack and Enterprise Applications
Samsung Card Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Samsung SDS | Legacy | Samsung Nexledger Universal | Blockchain Platform | Blockchain | n/a | 2018 | 2018 |
In 2018 Samsung Card implemented Samsung Nexledger Universal, a Blockchain Platform delivered by Samsung SDS. The deployment positioned Nexledger as a cloud computing blockchain layer integrated with Samsung Nexsign biometric authentication, with encrypted biometric data recorded on the chain to enable single ID access across financial services.
The implementation centered on core distributed ledger capabilities, a blockchain based identity module used for membership authentication, and payment oriented ledger functions that underpin a planned blockchain digital swap system for card members. Samsung SDS had developed a distributed ledger division beginning in 2015 and invested in Blocko in 2016, work that informed Nexledger configuration and the joint development of blockchain solutions for digital money, payments, and identity that were applied to Samsung Card use cases.
Integrations focused on Samsung Card membership and payment workflows, where Nexledger Universal was used to persist identity attestations and to orchestrate membership authentication services that were already tested with the card issuer. Governance emphasized leveraging Samsung SDS system integration expertise to embed blockchain recordkeeping into existing data exchange processes, and rollout proceeded alongside commercial launch of Nexsign and ongoing joint development efforts with Blocko to extend functionality into digital payments and identity services.
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Samsung Card CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Samsung Card deployed Adobe Analytics Cloud on its public website to centralize web measurement and reporting. Samsung Card implemented Adobe Analytics Cloud as its Marketing Analytics platform to capture digital behavior across customer-facing channels and to support marketing and digital analytics functions.
The implementation focused on core Adobe Analytics Cloud capabilities, including page view and event-level data collection, conversion funnel analysis, segmentation and cohort analysis, real-time reporting, and custom metric and dimension modeling. Configuration work emphasized consistent naming conventions for variables, event triggers for product and form interactions, and the creation of dashboard and report suites to support marketing campaign analysis and channel performance reviews.
Architecturally the deployment used a tag-based, client-side JavaScript approach with a standardized data layer to surface page and event attributes to Adobe Analytics Cloud. Tag management and data layer governance were applied to ensure consistent telemetry across the website, and the implementation supported channel-level attribution workflows and behavioral pathing analysis typical of Marketing Analytics deployments.
Operational ownership was placed with digital marketing and analytics teams, with web operations and compliance functions involved in rollout and consent management. Governance centered on tagging standards, report access controls, and a phased rollout of report suites and dashboards to align analytics outputs with business reporting needs.
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Marketing Automation | CRM |
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2018 | 2018 |
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Samsung Card ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016 Samsung Card deployed Dynatrace APM for Application Performance Management on its public website, instrumenting the customer-facing web application to capture runtime performance telemetry. The deployment targeted visibility across web transactions and digital channels to support web operations and engineering teams responsible for online card services.
The Dynatrace APM implementation used agent-based instrumentation and real user monitoring consistent with Application Performance Management capabilities, enabling end-to-end transaction tracing, code-level visibility, and automatic topology mapping. Configuration focused on application topology discovery, service-level and method-level monitoring, and synthetic checks aligned to critical user journeys on the site.
Operational coverage centered on the public website and its supporting application tiers, with telemetry captured from frontend sessions through backend services to present a unified view of application health. The monitoring footprint was scoped to digital channels and application stack components that directly impact customer interactions on samsungcard.com.
Governance and operations were organized around centralized monitoring ownership in web operations and engineering, with defined alerting and incident triage workflows to escalate detected performance degradations. Dynatrace APM served as the primary Application Performance Management platform for continuous observability of the web channel.
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IT Decision Makers and Key Stakeholders at Samsung Card
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Samsung Card Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Samsung Card IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Samsung Card digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Samsung Card Technographics
Samsung Card is a Banking and Financial Services organization based in South Korea,
with around 1754 employees and annual revenues of $2.01 billion.
Samsung Card operates a diverse technology stack with applications such as
Samsung Nexledger Universal, Adobe Analytics Cloud and Dynatrace APM,
covering areas like Blockchain Platform, Marketing Analytics and Application Performance Management.
Samsung Card has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Samsung SDS, Adobe Systems and Dynatrace.
Samsung Card recently adopted applications including
Adobe Analytics Cloud in 2020, Samsung Nexledger Universal in 2018 and Adobe Marketing Cloud (ex Omniture) in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Samsung Card’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Samsung Card’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Samsung Card technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.