Sana Commerce
Van Nelleweg 1,
Rotterdam, 3044 BC,
Netherlands
Rotterdam, 3044 BC,
Netherlands
31 10 243 6010
Professional Services
Sana Commerce Technographics
Sana Commerce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sana Commerce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Sana Commerce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sana Commerce has purchased the following applications: Easygenerator for Learning and Development in 2018, Microsoft 365 for Collaboration in 2016, UserVoice for Product Review Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sana Commerce is running and its propensity to invest more and deepen its relationship with Easygenerator , Microsoft , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sana Commerce revenues, which have grown to $43.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sana Commerce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sana Commerce Tech Stack and Enterprise Applications
Sana Commerce HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Easygenerator | Legacy | Easygenerator | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018, Sana Commerce implemented Easygenerator for Learning and Development to centralize course authoring and support training and onboarding functions. Easygenerator was adopted as the primary application for creating internal and customer-facing learning content within the organization.
The deployment emphasized Easygenerator’s core authoring capabilities, including template-driven course structure, responsive content composition, multimedia embedding, and built-in publishing workflows. Configuration focused on enabling non-technical users to assemble well-structured and visually coherent courses without designer support, leveraging reusable content blocks and review workflows to maintain consistency.
Operational coverage extended across Sana Commerce’s 250-employee Professional Services organization, with subject matter experts in product, customer success, and HR empowered as content authors. Governance centered on editorial review and content structuring standards to control quality in a decentralized authoring model, while the Easygenerator application served as the nucleus of the company’s Learning and Development content lifecycle.
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Sana Commerce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Sana Commerce implemented Microsoft 365 as the core Collaboration platform for its 250-employee professional services organization. The Microsoft 365 deployment is exposed externally through Office 365 Mail on the Sana Commerce website, indicating mailbox hosting and public email routing tied to the tenant.
The Microsoft 365 implementation consolidated Collaboration capabilities typical of the category, including hosted email and calendar, real-time chat and meetings, cloud document storage with co-authoring, and SharePoint team sites for project collaboration. Configurations reflect mailbox provisioning, site-level document libraries, user OneDrive storage, and collaborative authoring workflows to support professional services delivery and internal knowledge sharing.
Operational coverage spans internal communications, delivery teams, sales and marketing, and corporate support functions, providing a unified Collaboration experience across the organization. Identity and access were aligned with Microsoft identity services, using Azure Active Directory for authentication, single sign-on, and group-based access control that map to departmental roles and collaboration groups within Microsoft 365.
Governance and administration were centralized in the Microsoft 365 admin center, with policy controls applied to mail flow, sharing and external access, retention, and lifecycle management of mailboxes and sites. Sana Commerce Microsoft 365 Collaboration was positioned to standardize administrative controls and collaboration workflows across functions while surfacing Office 365 Mail for site-level contact and outbound communication.
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Collaboration | Collaboration |
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2017 | 2017 |
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Sana Commerce eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UserVoice | Legacy | UserVoice | Product Review Management | eCommerce | n/a | 2013 | 2013 |
In 2013, Sana Commerce deployed UserVoice as its Product Review Management solution. The implementation uses UserVoice Mail embedded on their website to capture customer feedback and product reviews directly from site visitors.
The deployment architecture is a web-embedded widget model, leveraging a lightweight JavaScript snippet to surface UserVoice Mail on product and support pages. Submitted messages are consolidated into UserVoice threads, enabling feedback capture, comment threading, and basic moderation within the UserVoice application.
Operational coverage centers on customer success and product teams, who access the UserVoice console to triage incoming reviews and feedback. Feedback is routed through inbox workflows inside UserVoice, aligning captured reviews with product backlog considerations and support response activities.
Governance was structured around internal triage and moderation workflows inside UserVoice, with defined routing to product and support owners for follow up. The implementation emphasizes continuous capture of customer sentiment on the Sana Commerce site via UserVoice Mail rather than broader system integrations.
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Sana Commerce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sana Commerce PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Sana Commerce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Sana Commerce
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sana Commerce Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sana Commerce IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sana Commerce digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sana Commerce Technographics
Sana Commerce is a Professional Services organization based in Netherlands,
with around 250 employees and annual revenues of $43.0 million.
Sana Commerce operates a diverse technology stack with applications such as
Easygenerator, Microsoft 365 and UserVoice,
covering areas like Learning and Development, Collaboration and Product Review Management.
Sana Commerce has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Easygenerator, Microsoft and UserVoice.
Sana Commerce recently adopted applications including
6sense Account Engagement Platform in 2022, Integrate ListenLoop in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sana Commerce’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sana Commerce’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sana Commerce technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.