Sanrio USA
2050 W. 190th St, Suite 205,
Torrance, 90504, CA,
United States
Torrance, 90504, CA,
United States
1 866-957-0006
Retail
Sanrio USA Technographics
Sanrio USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sanrio USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Sanrio USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sanrio USA has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, Microsoft 365 for Collaboration in 2016, Shopify Plus for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sanrio USA is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sanrio USA revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sanrio USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sanrio USA Tech Stack and Enterprise Applications
Sanrio USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Sanrio USA implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial system to support logistics, inventory and order workflows across its Torrance based operations. The implementation is explicitly referenced as the company internal database and is used day to day by logistics and warehouse staff, including roles that operate in a hybrid remote model with periodic warehouse and office presence.
Configuration emphasis centers on inventory management and purchase order lifecycle capabilities within Microsoft Dynamics 365 for Finance and Operations, including PO status tracking through receipt at the warehouse, inventory ledger updates, order management records, and basic receivables handling. The system is configured to capture product master data and Harmonized System code attributes needed for import compliance and to record Importer Security Filings, enabling Logistics Analysts to reconcile discrepancies and maintain systematic cohesion of product and order information.
Operational integrations are explicitly maintained between the ERP Financial platform and the company WMS and Shopify storefront to synchronize inventory levels and order records. Governance and workflow adjustments documented in role responsibilities include vendor coordination, Customs broker and forwarder alignment, enforcement of vendor guidelines through chargebacks and credit requests, and the Logistics team acting as the day to day point of contact for receivables and inbound shipment exceptions.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Sanrio USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Sanrio USA deployed Microsoft 365 to centralize core Collaboration capabilities across the organization. The Microsoft 365 deployment was positioned to support corporate productivity and internal communications across teams such as retail operations, marketing, merchandising, and corporate functions, reflecting a company-wide Collaboration use case rather than a single-department pilot.
The Microsoft 365 implementation incorporated standard Collaboration modules including Exchange Online for business email, Microsoft Teams for messaging and meetings, SharePoint Online for intranet and document collaboration, and OneDrive for individual file storage and sync. Sanrio USA is noted as using Microsoft 365 on their public website, and governance was aligned to typical Microsoft 365 tenant administration practices including identity and access control with Azure Active Directory and centralized content and collaboration policy management to manage user access, external sharing, and document lifecycle controls.
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Sanrio USA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Sanrio USA implemented Shopify Plus to create an immersive content and commerce destination for its U.S. audience, aligning brand storytelling with transactional capabilities. The Shopify Plus deployment targeted the company website and prioritized ecommerce catalog management and checkout workflows for product lines including stationery, toys, apparel, accessories, and homeware.
Corra led digital experience strategy and design, delivering custom development and complex back end integrations to support rich content modules. The work included redesigned editorial and character discovery areas, event pages, downloadable wallpapers and crafts, recipe content, and Hello Kitty Cafe microsites, while embedding Shopify Plus commerce flows for storefront presentation and order capture.
The implementation integrated Shopify Plus with Klaviyo for marketing automation, Avalara for tax calculation, and Signifyd for fraud protection. Back end system integrations connected the storefront to Microsoft Dynamics AX for order and financial synchronization, and to a 3PL WMS for fulfillment and inventory coordination, enabling end to end order flow between commerce and operations.
The rollout was timed to support Hello Kitty’s birthday release and combined platform governance across Shopify Plus, Klaviyo, Avalara, Signifyd, Microsoft Dynamics AX, and the 3PL WMS. The project received recognition with an AVA Digital Awards 2021 Gold for web based production and creativity.
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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Sanrio USA SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2020 | 2020 |
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Supply Chain Management | SCM |
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2020 | 2022 |
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Sanrio USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sanrio USA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Sanrio USA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Sanrio USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sanrio USA
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President -Sales Marketing and Business Development | VP | Marketing | |
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CFO | CXO | Finance | |
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Senior Finance Manager | Manager | Finance | |
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Senior Director of Licensing and Sales | Director | Sales | |
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Sales Manager and Associate Licensing | Manager | Sales | |
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Customer Care Specialist eCommerce Online | Manager | Customer Service | |
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Apps Being Evaluated by Sanrio USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sanrio USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sanrio USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sanrio USA Technographics
Sanrio USA is a Retail organization based in United States,
with around 200 employees and annual revenues of $35.0 million.
Sanrio USA operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and Shopify Plus,
covering areas like ERP Financial, Collaboration and eCommerce.
Sanrio USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Shopify.
Sanrio USA recently adopted applications including
Shopify in 2022, Fast Simon Platform in 2022 and Yotpo Reviews in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sanrio USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sanrio USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sanrio USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.