Giza, n/a,
Egypt
Sarmady Communications Technographics
Sarmady Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sarmady Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Sarmady Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sarmady Communications has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, OpenX OpenAudience for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sarmady Communications is running and its propensity to invest more and deepen its relationship with GumGum , Google , OpenX Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sarmady Communications revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sarmady Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sarmady Communications Tech Stack and Enterprise Applications
Sarmady Communications AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Sarmady Communications implemented GumGum on its corporate website. The deployment places GumGum squarely within Sarmady Communications’ Artificial Intelligence Marketing footprint to handle contextual advertising and on‑page ad execution across its web properties in Egypt.
The implementation uses GumGum’s contextual intelligence and visual content analysis capabilities to drive content-aware ad decisioning and audience relevance workflows common to the Artificial Intelligence Marketing category. Operational responsibility is held by the company’s digital marketing team, with the solution integrated at the site level to operate across article and content pages, and to support advertising and content monetization workflows on Sarmady Communications’ website.
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Sarmady Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Sarmady Communications implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The implementation provides a companywide collaboration platform for Sarmady Communications, a 45 employee professional services firm based in Egypt, and is referenced in the organization website source.
The Google Workspace (Formerly Google G-Suite) deployment is configured to deliver core Collaboration capabilities including domain email, calendar scheduling, cloud storage, and real time document editing and sharing, reflecting standard Collaboration functional modules. Administrative setup includes domain-managed user accounts and the Google Workspace administration console used for user provisioning and access controls.
Operational coverage spans internal communications, content creation, and team productivity across departments. The presence of Google Workspace artifacts in the site source indicates the service is bound to the corporate domain for account management and email routing, and governance is implemented through Workspace administrative controls for provisioning and sharing policies.
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Sarmady Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Sarmady Communications implemented OpenX OpenAudience, a Digital Advertising Platform, on their corporate website to centralize programmatic ad inventory and audience targeting. The deployment sits on the site and is managed by the companys advertising operations, reflecting a small professional services operator integrating programmatic controls into site-level monetization.
OpenX OpenAudience was configured to support core Digital Advertising Platform capabilities including ad serving, audience segmentation and targeting, bid management and inventory control, and creative delivery workflows. Configuration work centered on site ad tagging, segment activation, frequency management and standard reporting pipelines, aligning platform modules with campaign setup and creative approval processes.
Operational coverage focuses on web properties and the advertising operations and marketing functions, with platform controls used to stage campaigns, manage impressions and apply audience rules across site placements. The implementation leverages OpenX OpenAudience to orchestrate programmatic demand and supply-side controls while routing reporting to existing analytics and campaign management workflows.
Governance and workflow changes concentrated on centralizing campaign configuration and reporting through the Digital Advertising Platform, instituting approval gates for creative and segment use and defining operational ownership within advertising operations. Rollout and daily operations emphasize campaign lifecycle management, tag governance and segmented audience activation for site monetization.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Sarmady Communications PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Sarmady Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sarmady Communications
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Sarmady Communications Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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