Mumbai, 400013,
India
Schbang Technographics
Schbang Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Schbang and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Schbang employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Schbang has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Jamsfy JAMstack for Content Management in 2023, Kritter Data Management Platform for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Schbang is running and its propensity to invest more and deepen its relationship with Google , Zoho Corp. , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Schbang revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Schbang intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Schbang Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jamsfy | Legacy | Jamsfy JAMstack | Content Management | Content Management | n/a | 2023 | 2023 |
In 2023, Schbang implemented Jamsfy JAMstack for Content Management to improve front-end performance and content delivery for marketing and digital experience in India. Jamsfy developed a Jamstack headless website, delivering an API-first content layer and a decoupled front-end aligned with the Jamsfy JAMstack application name and Content Management needs.
The engagement deployed a headless CMS paired with a Jamstack front-end, using static site generation and pre-rendered assets to optimize page delivery. Functional capabilities implemented include content authoring and editorial workflows exposed via APIs, build-time rendering of pages, and automated asset bundling to support rapid front-end iteration and consistent content publication.
Operational coverage focused on Schbangs marketing and digital experience teams in India, with the solution serving content publishing and consumer-facing delivery workflows. The implementation aligned the Jamsfy JAMstack application with developer CI pipelines and edge delivery patterns, enabling automated builds and CDN-backed content distribution as part of the content delivery architecture.
Governance changes emphasized API-first publishing and role-based editorial workflows within the headless Content Management environment, reducing front-end dependencies for content teams. The engagement delivered faster page loads and improved developer velocity as stated in the vendor testimonial, reflecting performance and productivity outcomes tied to the Jamsfy JAMstack implementation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kritter | Legacy | Kritter Data Management Platform | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020 Schbang implemented the Kritter Data Management Platform as its Data Management Platform to support marketing and programmatic campaign audience management and activation. The deployment was oriented toward enabling richer first party segmentation for programmatic workflows across India, with the Kritter Data Management Platform positioned as the central audience store and activation control point.
The implementation concentrated on core DMP capabilities, configuring audience segmentation, segment lifecycle management, and activation workflows within the Kritter Data Management Platform. Configurations emphasized first party data consolidation and segment orchestration to create reusable audience definitions for campaign targeting and measurement.
Operational ownership rested with Schbang's marketing and programmatic teams, who used the platform for audience creation and activation across regional campaigns in India. The implementation narrative indicates the Kritter Data Management Platform was used to operationalize audience management and activation, delivering richer first party segmentation for programmatic execution.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Schbang
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Schbang Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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