Schibsted Technographics
Schibsted Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Schibsted and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Schibsted employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Schibsted has purchased the following applications: Ibistic Invoice for AP Automation in 2014, Symfonia Hsys Recruitment for Applicant Tracking System in 2025, Snowflake Data Warehouse for Data Warehouse in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Schibsted is running and its propensity to invest more and deepen its relationship with Mercell , UNIT4 , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Schibsted revenues, which have grown to $1.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Schibsted intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Schibsted Tech Stack and Enterprise Applications
Schibsted ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mercell | Legacy | Ibistic Invoice | AP Automation | ERP | n/a | 2014 | 2014 |
In 2014 Schibsted implemented Ibistic Invoice to centralize Accounts Payable workflows and strengthen its AP Automation foundation. The implementation was positioned alongside a concurrent project to implement a new accounting system, and the invoice process owner retained responsibility for invoice intake while also participating in outgoing invoice and travel bills and refunds process design.
The Ibistic Invoice deployment emphasized standard AP Automation capabilities, including electronic invoice capture and validation, workflow routing for multi-level approvals, and exception handling to support invoice reconciliation and coding. Configuration focused on mapping invoice types to existing chart of accounts structures, embedding audit trails for compliance, and enabling configurable approval thresholds to enforce financial controls.
Integrations were implemented with Schibsted financial systems, explicitly linking Ibistic Invoice to Axapta Finance and Agresso Unit 4 for posting, GL updates, and account reconciliation. Operational coverage included core finance teams such as accounts payable and travel expense reconciliation, with the solution acting as the central invoice intake and processing hub that feeds transactional outputs into the underlying ERP systems.
Governance and process changes were led by the invoice process owner and guided by LEAN principles to streamline touch points and reduce rework in invoice, outgoing invoice, and travel expense workflows. Rollout planning was coordinated with the parallel accounting system project to align chart of accounts and posting rules, and ongoing process refinement was part of the operational handover to finance stakeholders.
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ERP Financial | ERP |
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2017 | 2017 |
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ERP Financial | ERP |
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2014 | 2014 |
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Payment Processing | ERP |
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2024 | 2024 |
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Schibsted HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Symfonia | Legacy | Symfonia Hsys Recruitment | Applicant Tracking System | HCM | Robiquity | 2025 | 2025 |
In 2025, Schibsted implemented Symfonia Hsys Recruitment as part of an expanded Symfonia HR footprint across its Polish operations. The deployment extended the Symfonia HR ecosystem alongside eTeczka personnel file digitization and R2Płatnik payroll integration to introduce Applicant Tracking System capabilities into existing HR processes.
Symfonia Hsys Recruitment was configured to provide standard Applicant Tracking System functionality including requisition management, candidate lifecycle tracking, and configurable hiring workflows, while aligning candidate records with digitized personnel files. The implementation emphasized data consistency between Symfonia eTeczka personnel records and recruitment records to reduce duplicate data entry. Workflow automation was applied to routing and approvals consistent with corporate hiring policies.
The solution integrated with existing payroll interfaces and the eTeczka personnel repository to enable seamless transfer of new hire information into payroll and employee records for Kraków and Gdańsk sites. Schibsted engaged Robiquity as the systems integrator for deployment and configuration services. Remote HR access was enabled by centralizing the Symfonia HR services, supporting full remote access for HR teams and reducing paper handling in local offices.
Governance centered on centralized HR access controls, standardized recruitment workflows, and a single source of truth for personnel data to streamline hiring and onboarding processes. Operational ownership was consolidated within HR and payroll functions to maintain integrations and enforce data governance across recruitment and personnel management.
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Benefits Administration | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2019 | 2019 |
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Schibsted Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Schibsted implemented Snowflake Data Warehouse to centralize fragmented data across its portfolio of media, digital marketplaces, and digital services. Snowflake Data Warehouse on AWS consolidated 1.3 to 1.4 billion events per day from subsidiaries including Blocket, Aftonbladet, and Svenska Dagbladet, enabling analysts to perform near real time analytics and tune business decisions using existing SQL skills.
The implementation configured Snowpipe for continuous ingestion, streaming data from Amazon S3 into Snowflake for analytics and querying. Snowflake Data Warehouse supported clickstream analytics, A/B testing workflows, and workloads spanning data engineering, data lake staging, data science queries, and data applications, which together enabled development of new applications and potential revenue streams.
Operational coverage extended across Schibsted’s subsidiaries and internal analytics teams, with Snowflake Secure Data Sharing used to remove manual cross‑company data requests and to present unified KPIs for comparative analysis. The deployment centralized data access and concurrency on Snowflake on AWS, allowing multiple analyst personas to query governed datasets without impacting production systems.
Governance and workflow changes focused on centralizing data consumption and enabling self‑service analytics, with automated ingestion pipelines and governed data sharing replacing manual file exchanges. Outcomes called out by Schibsted include faster speed to market for editorial and product decisions, markedly increased use of clickstream data for sophisticated A/B tests, and the platform serving as a foundation for a 360 degree view of customers and future data driven offerings.
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Schibsted Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Schibsted Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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Schibsted CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Schibsted ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2016 | 2016 |
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Schibsted PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Schibsted IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Schibsted CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Threat Modeling | CyberSecurity |
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2020 | 2020 |
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Vulnerability Management | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Schibsted
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| HR Director | Director | HR | ||||
| VP Core HR | VP | HR | ||||
| VP Learning & Development | VP | HR |
Apps Being Evaluated by Schibsted Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-06 | Schibsted | Evaluated | Palantir Technologies | Palantir Foundry | Analytics and BI | Analytics and BI |
| 2024-11-15 | Schibsted | Evaluated | Apache Software | Apache Hadoop | Database Management | IaaS |