List of Oracle CX Marketing Customers
Oracle
2300 Oracle Way,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 737-867-1000
Professional Services
162000
$67.1B
Since 2010, our global team of researchers has been studying Oracle CX Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle CX Marketing for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle CX Marketing for Customer Experience include: Cisco Systems, a United States based Professional Services organisation with 86200 employees and revenues of $61.50 billion, Dow, a United States based Oil, Gas and Chemicals organisation with 36000 employees and revenues of $42.96 billion, Thermo Fisher Scientific, a United States based Life Sciences organisation with 125000 employees and revenues of $42.90 billion, Santander Brasil, a Brazil based Banking and Financial Services organisation with 52000 employees and revenues of $16.00 billion, Swisscom, a Switzerland based Communications organisation with 19887 employees and revenues of $13.74 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle CX Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle CX Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AEGEAN | Transportation | 3274 | $2.0B | Greece | Oracle | Oracle CX Marketing | Customer Experience | 2025 | n/a |
In 2025, AEGEAN deployed Oracle CX Marketing as part of a broader Oracle Fusion Cloud Customer Experience initiative to centralize customer data and personalize traveler interactions. The implementation places Oracle CX Marketing squarely within the Customer Experience stack to support personalized retailing, campaign orchestration, and cross channel engagement across the carrier and its subsidiary Olympic Air.
AEGEAN configured Oracle Fusion Cloud Marketing alongside Oracle Unity Customer Data Platform to build unified customer profiles and enable predictive personalization. Oracle Unity Customer Data Platform aggregated enterprise wide customer signals to create complete profiles, while Oracle Fusion Cloud Marketing was used to design and execute multichannel marketing campaigns tailored to distinct personas across digital channels and devices. Embedded AI capabilities were activated to assist marketers with segmentation, offer selection, and automated personalization decisions consistent with customer journey orchestration.
The deployment centralized customer data from multiple enterprise wide sources so that marketing, sales, and service functions could access a common knowledge base and coordinate offers and service interactions. Integrations were focused on connecting customer signals across touch points and interactions to feed profile enrichment and campaign triggers, supporting a unified cross channel customer experience.
Governance and operational processes were adjusted to place the centralized knowledge base at the center of decision making, shifting marketing and service workflows to rely on unified profiles for offer management and customer care. After more than a year of use AEGEAN reports that Oracle CX Marketing and the broader Oracle Cloud CX suite helped unify customer data, enhance customer service, and optimize marketing programs, enabling more predictive and personalized traveler experiences.
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BMC Software | Professional Services | 6500 | $2.6B | United States | Oracle | Oracle CX Marketing | Customer Experience | 2021 | n/a |
In 2021, BMC Software implemented Oracle CX Marketing as the foundation for its Account Based Marketing program. The deployment centered on Oracle Eloqua Marketing Automation within the Oracle Marketing suite, aligning marketing execution with the companys Customer Experience objectives and ABM targeting requirements.
BMC configured Oracle Eloqua to centralize first party data together with third party intent signals, response data, account demographics, and behavioral data in a single environment. Functional capabilities emphasized account level data aggregation, audience segmentation for targeted account lists, and program reporting to measure account engagement and individual contacts inside target accounts.
Integrations in scope included ingestion of first party and third party intent feeds and consolidation of response and demographic datasets to build unified account profiles, supporting marketing and ABM teams. The implementation produced actionable measurement, enabling BMC to identify who it was targeting, how many accounts were engaged, how many people existed within those accounts, and whether those contacts represented the right people to contact.
Governance and operational change focused on establishing account centric data models and reporting workflows to standardize ABM program measurement across the marketing organization. Oracle CX Marketing and Oracle Eloqua Marketing Automation were positioned to provide consistent account level orchestration, segmentation, and campaign performance visibility within BMCs Customer Experience practice.
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Cisco Systems | Professional Services | 86200 | $61.5B | United States | Oracle | Oracle CX Marketing | Customer Experience | 2021 | n/a |
In 2021, Cisco Systems implemented Oracle CX Marketing to underpin a new omnichannel partner communications strategy. The Customer Experience deployment was driven by Cisco Global Partner Marketing, which manages communications to more than 60,000 partner companies that account for over 80 percent of Cisco annual revenue, and aimed to move the organization beyond email as the primary channel for partner messages.
The implementation focused on customer experience capabilities common to the category, including advanced segmentation and targeting, role based content personalization, campaign orchestration across channels, and preference and subscription management to reduce message fatigue. Oracle CX Marketing was configured to support the Cisco Partner News Hub concept, providing a centralized content and delivery layer to present curated product launches, promotions, and incentive information based on partner role and needs.
Cisco leveraged the segmentation gains previously achieved with Oracle Eloqua as a foundation while expanding to a platform capable of omnichannel delivery and centralized content governance. Operational coverage included global partner communications and the Global Partner Marketing organization, with configuration designed to respect partner preferences and to drive role specific resource discovery rather than increasing message volume.
Governance and rollout considerations emphasized cadence control, subscription management, and staged content orchestration to mitigate risk associated with moving away from email centric workflows. The deployment narrative centers on Oracle CX Marketing delivering Customer Experience functionality to enable the Partner News Hub, align partner messaging to roles and needs, and provide a platform for centralized channel orchestration.
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DocuSign | Professional Services | 6838 | $3.2B | United States | Oracle | Oracle CX Marketing | Customer Experience | 2020 | n/a |
In 2020 DocuSign implemented Oracle CX Marketing as a central part of its Customer Experience technology stack, deploying the application to support enterprise marketing operations. The deployment targeted marketing-led lead management and regulatory compliance workflows across DocuSign’s global marketing organization.
DocuSign configured Oracle Eloqua, the lead scoring module within Oracle CX Marketing, to profile prospects and tailor campaigns by role, sector, and company size. The implementation used Eloqua’s AI capabilities to analyze how users progressed from product exploration to subscription purchase, enabling iterative adjustments to lead-scoring algorithms and selection of the most appropriate engagement model for different prospect types.
Oracle CX Marketing was configured with regulatory compliance modules and data encryption to meet EU General Data Protection Regulation requirements, including data capture encryption and internal email whitelisting to restrict access to approved marketing staff. DocuSign applied regional data segmentation so that, for example, marketers in France see only contact records for customers in France, and Andrew Stafford, DocuSign senior director of marketing operations, noted the team can create compliance logic permutations and adapt them as laws evolve.
The implementation included integrations using Oracle Integration to connect Oracle CX Marketing with Oracle CX Sales and Oracle Cloud HCM, enabling sales representatives to execute contracts more smoothly and HR managers to obtain employee signatures on tax forms and non disclosure agreements. These integrations aligned marketing lead data with sales execution workflows and HR onboarding signature processes to reduce handoffs and improve data continuity.
Operational governance emphasized role based access, segmented contact views, and configurable compliance logic within Oracle CX Marketing to support marketing, sales, and HR business functions. Oracle CX Marketing is used by DocuSign to centralize lead scoring, compliance controls, and cross functional signature workflows while preserving the ability to adapt scoring and compliance rules over time.
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Dow | Oil, Gas and Chemicals | 36000 | $43.0B | United States | Oracle | Oracle CX Marketing | Customer Experience | 2019 | n/a |
In 2019, Dow implemented Oracle CX Marketing in the Customer Experience category as a centralized marketing platform to support its marketing and demand generation organization. The deployment positioned Oracle CX Marketing alongside Oracle Marketing Cloud and Oracle Social Cloud capabilities to operationalize data-driven marketing across campaign planning and execution.
The implementation emphasized campaign orchestration, audience segmentation, marketing automation, analytics and social listening to enable targeted demand generation and customer engagement workflows. Oracle CX Marketing was configured to provide unified campaign management, segmentation-driven personalization and analytics-driven insight generation, supporting marketing-led lead management and nurture flows.
Dow framed the implementation around its data and science competency, using Oracle Marketing Cloud and Oracle Social Cloud to generate data-driven marketing insights that identify growth opportunities and maintain strong customer relationships, a capability noted by Hubertus Huub Devroye, Director of Marketing and Demand Generation. Operational ownership remained with the marketing and demand generation teams, who used the solution to standardize campaign processes and surface behavioral and social signals for marketing decision making.
Governance focused on marketing process standardization and analytics stewardship to ensure consistent use of segmentation and campaign reporting, with rollout activity centered on embedding Oracle CX Marketing into existing marketing planning and execution workflows. The narrative for this implementation centers on instrumenting Customer Experience capabilities to make data-driven marketing decisions across Dow’s marketing organization.
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Professional Services | 4786 | $1.5B | United States | Oracle | Oracle CX Marketing | Customer Experience | 2021 | n/a |
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Manufacturing | 250 | $30M | Germany | Oracle | Oracle CX Marketing | Customer Experience | 2020 | n/a |
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Banking and Financial Services | 52000 | $16.0B | Brazil | Oracle | Oracle CX Marketing | Customer Experience | 2021 | n/a |
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Media | 5000 | $1.4B | Norway | Oracle | Oracle CX Marketing | Customer Experience | 2019 | n/a |
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Professional Services | 96372 | $6.9B | Switzerland | Oracle | Oracle CX Marketing | Customer Experience | 2020 | n/a |
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Buyer Intent: Companies Evaluating Oracle CX Marketing
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Oracle CX Marketing Coverage
Oracle CX Marketing is a Customer Experience solution from Oracle.
Companies worldwide use Oracle CX Marketing, from small firms to large enterprises across 21+ industries.
Organizations such as Cisco Systems, Dow, Thermo Fisher Scientific, Santander Brasil and Swisscom are recorded users of
Oracle CX Marketing for Customer Experience.
Companies using Oracle CX Marketing are most concentrated in Professional Services, Oil, Gas and Chemicals and Life Sciences, with adoption spanning over 21 industries.
Companies using Oracle CX Marketing are most concentrated in United States, Brazil and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle CX Marketing across Americas, EMEA, and APAC.
Companies using Oracle CX Marketing range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 8.33%, large organizations with 1,001-10,000 employees - 41.67%, and global enterprises with 10,000+ employees - 50%.
Customers of Oracle CX Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Oracle CX Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.