SDR Nation
81 Midland Avenue,
Toronto, M1N 3Z8, ON,
Canada
Toronto, M1N 3Z8, ON,
Canada
n/a
Professional Services
SDR Nation Technographics
SDR Nation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SDR Nation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 SDR Nation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SDR Nation has purchased the following applications: Outseta Platform for Subscription and Recurring Billing in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SDR Nation is running and its propensity to invest more and deepen its relationship with Outseta , Drift , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SDR Nation revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SDR Nation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SDR Nation Tech Stack and Enterprise Applications
SDR Nation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Outseta | Legacy | Outseta Platform | Subscription and Recurring Billing | ERP | n/a | 2021 | 2021 |
In 2021, SDR Nation implemented Outseta Platform for Subscription and Recurring Billing on their website. The professional services firm embedded Outseta Platform to centralize subscription signups, customer account management, and recurring payment processing for its online offerings. The deployment is surfaced on SDR Nation's public site, indicating an integrated checkout and membership access flow tied to web content.
Configuration work focused on subscription management, recurring billing schedules, hosted checkout flows, and customer portals, aligning with core Subscription and Recurring Billing capabilities. The Outseta Platform was configured to manage subscription lifecycle workflows including trial conversion, renewals, cancellations, and billing cadence controls, supporting membership commercialization and ongoing account administration. Administrative configuration concentrated on plan definitions, pricing tiers, and invoice behavior to support recurring commerce operations.
Operational ownership spans Finance, Revenue Operations, and Customer Success, with billing governance framed around subscription lifecycle policies and account access controls. Rollout followed a website-first approach, with embedded account and payment flows providing the primary customer touchpoints and internal admin consoles for plan and billing management. Integration specifics beyond the website embedding are not disclosed.
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SDR Nation AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, SDR Nation implemented Drift AI Chatbot on its public website. Drift AI Chatbot was deployed as the company’s Chatbots and Conversational AI capability to engage site visitors, capture contact data, and qualify inbound interest before routing conversations to the SDR team.
The implementation leveraged the web embedded Drift widget and the vendor AI conversational engine, with configuration focused on conversational playbooks, scripted qualification flows, automated contact capture, and calendar handoff flows. Governance and operational ownership were assigned to marketing and SDR operations, with new intake workflows and escalation rules to route complex inquiries to live sellers and to control response templates and content updates. Drift AI Chatbot functions as SDR Nation Drift AI Chatbot Chatbots and Conversational AI for sales and marketing facing web engagement and lead qualification.
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SDR Nation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 SDR Nation deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform, according to the company website. The implementation serves the 220-employee Canadian professional services firm and is referenced publicly on the corporate site, indicating organization-level adoption of Google Workspace (Formerly Google G-Suite) for core communications and productivity.
The deployment centers on standard Google Workspace capabilities, including Gmail for enterprise email, Google Drive and Shared drives for cloud storage, Docs, Sheets and Slides for real-time document collaboration, Calendar for scheduling, and Google Meet for video conferencing. Administration is managed through the Google Admin console with role-based account provisioning, group management, and platform-level security and access controls.
Operational coverage focuses on core business functions such as client-facing teams, delivery operations, and corporate support functions, using Google Workspace to enable collaboration workflows, document sharing, and calendaring across the organization. Governance is implemented via centralized admin policies that control sharing settings, device management, and user provisioning, aligning platform controls with corporate access requirements.
SDR Nation Google Workspace (Formerly Google G-Suite) Collaboration supports cloud-native productivity and synchronous collaboration across the business, with configuration and policy controls routed through the Admin console to maintain user and data management practices.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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SDR Nation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sales Engagement | CRM |
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2020 | 2020 |
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SDR Nation PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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SDR Nation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SDR Nation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by SDR Nation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SDR Nation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SDR Nation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SDR Nation Technographics
SDR Nation is a Professional Services organization based in Canada,
with around 220 employees and annual revenues of $23.0 million.
SDR Nation operates a diverse technology stack with applications such as
Outseta Platform, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like Subscription and Recurring Billing, Chatbots and Conversational AI and Collaboration.
SDR Nation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Outseta, Drift and Google.
SDR Nation recently adopted applications including
Zapier Automation Platform in 2022, Outseta Platform in 2021 and Drift AI Chatbot in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SDR Nation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SDR Nation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SDR Nation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.