Semrush
800 Boylston Street, Suite 2475,
Boston, 2199, MA,
United States
Boston, 2199, MA,
United States
1 800-851-9959
Media
Semrush Technographics
Semrush Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Semrush and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1561 Semrush employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Semrush has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2021, Remote HRIS for Core HR in 2024, Tonkean Platform for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Semrush is running and its propensity to invest more and deepen its relationship with Oracle , Remote Technology , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Semrush revenues, which have grown to $377.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Semrush intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Semrush Tech Stack and Enterprise Applications
Semrush ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Semrush implemented Oracle Cloud ERP as its ERP Financial solution to manage its financial and procurement functions. The decision coincided with the company completing its initial public offering on the New York Stock Exchange earlier in 2021, and the program targeted consolidation of transactional finance and procurement activities.
Oracle Cloud ERP was provisioned as Oracle Fusion Cloud ERP and configured to support ERP Financial requirements, including core financials, procurement modules, accounts payable, and general ledger controls. Configuration emphasized standardized transactional processing, financial close workflows, and procurement lifecycle automation consistent with cloud ERP functional patterns.
The implementation integrated with an existing Oracle Planning and Budgeting Cloud deployment to align operational planning and budgeting with transactional finance, enabling data flow between Oracle Cloud ERP and planning systems for consolidated financial planning workflows. Operational coverage centered on corporate finance and procurement functions across the organization.
Governance and process workstreams focused on consolidating financial processes and instituting consistent procurement workflows, while sequencing integrations to preserve budgeting and forecasting continuity. Semrush used Oracle Cloud ERP to centralize ERP Financial processing and connect planning and transactional systems for enterprise financial management.
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Semrush HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Remote Technology | Legacy | Remote HRIS | Core HR | HCM | n/a | 2024 | 2024 |
In 2024, Semrush implemented Remote HRIS from Remote Technology as its Core HR platform to manage international hiring and employment. The initial deployment targeted hiring, onboarding, and ongoing management of employees across EMEA and APAC, positioning Remote HRIS as the primary system for global headcount administration.
The implementation combined HRIS functionality with Employer of Record services and immigration support, using Remote HRIS to centralize employee records, onboarding workflows and lifecycle management for international hires. Remote was used to address tax, compliance and mobility needs, aligning platform capabilities to the companys cross-border employment and statutory obligations.
Operational ownership extended across People Operations, Talent Acquisition, Global Mobility and Compliance, consolidating international talent workflows and recordkeeping within Remote HRIS. The deployment emphasized vendor-managed local employment compliance and standardized onboarding, reducing the operational burden of maintaining separate country level processes.
Governance shifted toward centralized oversight with Remote HRIS serving as the single source of record for Semrushs international workforce, and process changes focused on standardized employment documentation and compliance checkpoints. The arrangement enabled Semrush to scale hiring across EMEA and APAC without establishing local legal entities, relying on Remote for ongoing HR, tax, compliance and mobility support.
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Employee Experience, Employee Engagement | HCM |
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2022 | 2024 |
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Payroll | HCM |
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2025 | 2025 |
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Recruiting | HCM |
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2025 | 2025 |
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Semrush AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tonkean | Legacy | Tonkean Platform | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Semrush implemented the Tonkean Platform, a Generative AI Platforms solution, to orchestrate procurement intake workflows. The deployment leveraged Tonkean's ProcurementWorks intake-orchestration capabilities to centralize requests arriving via Oracle, Ironclad, Slack and email.
Tonkean Platform configuration focused on intake orchestration modules including structured intake forms, automated routing rules, approval orchestration and status tracking, aligning requester inputs to procurement and contract management steps. Integrations were implemented to push or synchronize intake records into Oracle and Ironclad while routing notifications and conversational handoffs through Slack and email channels.
The scope covered the procurement function at Semrush and established standardized intake governance and workflow responsibilities, reducing manual handoffs and clarifying approval pathways. The implementation was publicized in 2024 and produced an explicit outcome of shortening intake cycle times from 19 days to 10 days while improving the requester experience.
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Semrush Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Semrush Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Semrush eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2022 | 2022 |
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Semrush CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Listing Management | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Engagement | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Semrush ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Semrush PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Semrush IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Semrush CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF), Cloud Access Security Brokers (CASB) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Semrush
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Semrush Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Semrush IT executives and key decision makers. This section highlights Semrush's latest recorded technology evaluations, including Q4 Inc Investor Relations Success Platform for Partner Relationship Management on 2025-11-06 and BrightEdge SEO Platform for Marketing Automation on 2024-07-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Semrush digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-06 | Semrush | Evaluated | Q4 Inc | Q4 Inc Investor Relations Success Platform | Partner Relationship Management | CRM |
| 2024-07-23 | Semrush | Evaluated | BrightEdge | BrightEdge SEO Platform | Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Semrush Technographics
Semrush is a Media organization based in United States,
with around 1561 employees and annual revenues of $377.0 million.
Semrush operates a diverse technology stack with applications such as
Oracle Cloud ERP, Remote HRIS and Tonkean Platform,
covering areas like ERP Financial, Core HR and Generative AI Platforms.
Semrush has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Remote Technology and Tonkean.
Semrush recently adopted applications including
Remote Payroll in 2025, Remote Recruit in 2025 and Remote HRIS in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Semrush’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Semrush’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Semrush technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.