Shaadi India
Unit No. 4, Film Centre Building, Tardeo AC Market, Tardeo Road,
Mumbai, 400034,
India
Mumbai, 400034,
India
91 22-4351-7007
Media
Shaadi India Technographics
Shaadi India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Shaadi India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Shaadi India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shaadi India has purchased the following applications: Zappyhire Interview Scheduling for Interview Scheduling in 2023, Exotel AI Chat for Chatbots and Conversational AI in 2024, Exotel Platform for Customer Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shaadi India is running and its propensity to invest more and deepen its relationship with Zappyhire , Exotel , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shaadi India revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shaadi India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Shaadi India Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zappyhire | Legacy | Zappyhire Interview Scheduling | Interview Scheduling | HCM | n/a | 2023 | 2023 |
In 2023, Shaadi India deployed Zappyhire Interview Scheduling to unify end to end recruitment processes for high volume hiring across India. The implementation centered on Zappyhire Interview Scheduling within the Interview Scheduling category and addressed screening, interview scheduling, offers and onboarding workflows to centralize talent acquisition activities.
The deployment configured screening workflows, automated interview scheduling workflows, and consolidated offer and onboarding modules, creating continuous candidate pipelines and improving throughput. Implementation included scheduling automation, candidate status orchestration, interview lifecycle tracking and configurable interview templates consistent with Interview Scheduling functional patterns.
Operational governance was centralized across recruiting teams in India, standardizing interviewer assignments and scheduling policies and enabling coordinated scheduling at scale. The system supported high volume hiring across India and delivered large reductions in time to hire and cost to hire, with reported improvements in candidate throughput and offer volume.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exotel | Legacy | Exotel AI Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Shaadi India implemented Exotel AI Chat, a Chatbots and Conversational AI application, as part of a broader adoption of Exotel's cloud contact center and automation platform. The deployment targeted support and sales processes across India and aimed to scale customer coverage while reducing response times.
The architecture combined cloud contact center routing with conversational automation, using Exotel AI Chat to handle first contact conversations, automate routine inquiries, and surface qualified leads for live agents. Configuration work emphasized intent modeling, scripted reply flows, session routing rules, and automation triggers to hand off complex cases to human agents. These functional modules were aligned to standard contact center workflows for inbound customer support and sales engagement.
Operational rollout was phased across support and sales teams, with governance focused on conversational content controls, escalation policies, and change management to align agents to automated interactions. The published case study on Exotel's platform describes cloud contact center and automation adoption and reports an estimated ~20% increase in customer coverage following the initiative. Shaadi India implemented Exotel AI Chat in 2024 to apply Chatbots and Conversational AI to its support and sales functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exotel | Legacy | Exotel Platform | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023, Shaadi India implemented Exotel Platform as its Customer Engagement solution to scale inbound customer support and cloud telephony capabilities. The deployment expanded support from a handful of agents to a large 24x7 support operation and increased customer coverage by ~20% as reported in the case study.
The implementation leveraged Exotel Platform contact center capabilities, including interactive voice response flows and click to call features, to standardize inbound call handling and self service routing. Configuration work focused on call routing and queuing, IVR menu design to deflect routine queries, and provisioning of agent-facing telephony controls that are typical for cloud contact center deployments.
Operationally the Exotel Platform was used across Shaadi.com support teams in India, moving the business function of customer support to a continuously staffed model. The deployment emphasized inbound support workflows, agent handoff procedures, and centralized telephony orchestration to manage increased call volumes and coverage.
Rollout was executed as a scale up from a small team to a 24x7 operation, which required process adjustments for shift coverage, standardized call handling protocols, and centralized monitoring of telephony performance. The case study cites the increase in customer coverage by ~20% as a direct outcome of the Exotel Platform implementation.
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Interactive Voice Response (IVR) | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Shaadi India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Shaadi India Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Shaadi India IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Shaadi India digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Shaadi India Technographics
Shaadi India is a Media organization based in India,
with around 1200 employees and annual revenues of $100.0 million.
Shaadi India operates a diverse technology stack with applications such as
Zappyhire Interview Scheduling, Exotel AI Chat and Exotel Platform,
covering areas like Interview Scheduling, Chatbots and Conversational AI and Customer Engagement.
Shaadi India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zappyhire and Exotel.
Shaadi India recently adopted applications including
Exotel AI Chat in 2024, Zappyhire Interview Scheduling in 2023 and Exotel Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Shaadi India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Shaadi India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Shaadi India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.