Oshkosh, 54906, WI,
United States
Silver Star Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Silver Star Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Silver Star Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Silver Star Brands has purchased the following applications: Data Axle for Account Based Marketing in 2020, Liquid Web Cloud Servers for Application Hosting and Computing Services in 2015, Redsift OnDMARC for Secure Email Gateways (SEGs) in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Silver Star Brands is running and its propensity to invest more and deepen its relationship with Data Axle , Liquid Web , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Silver Star Brands revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Silver Star Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Data Axle | Legacy | Data Axle | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, Silver Star Brands implemented Data Axle for Account Based Marketing. The deployment positioned Data Axle as the primary Account Based Marketing application to enable account centric targeting and list-driven prospecting across the organization. The implementation narrative centers on operationalizing account selection, segmentation, and campaign orchestration to support both marketing led demand generation and field sales outreach.
Configuration work focused on account list creation, firmographic segmentation, data enrichment and list hygiene, and rules based account prioritization. Implementation included account scoring and engagement weighting to support target account tiering, along with workflow automation to move accounts through planning and outbound campaign stages. These functional capabilities reflect standard Account Based Marketing workflows for account identification, qualification, and campaign orchestration.
Rollout coverage emphasized Sales and Marketing teams within the United States, with governance that established account ownership, scoring thresholds, and a cadence for data refresh and campaign review. Process changes concentrated on aligning target account plans with operational campaign workflows and setting approval gates for high touch outreach. The deployment of Data Axle for Account Based Marketing at Silver Star Brands created a structured, data driven foundation for coordinated account centric activity across revenue teams.
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Listing Management | CRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liquid Web | Legacy | Liquid Web Cloud Servers | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Silver Star Brands deployed Liquid Web Cloud Servers for its public website. The deployment uses Liquid Web Cloud Servers within the Application Hosting and Computing Services category to provide the primary web compute layer that hosts the company website and e-commerce front end, establishing Liquid Web Cloud Servers as the core Application Hosting and Computing Services resource for online retail operations.
The implementation is structured around cloud server instances provisioned to handle web traffic and application processes, with standard responsibilities assigned to web operations and e-commerce teams for provisioning, OS patching, and content deployment. Integrations are centered on the website itself, with server-side hosting powering storefront pages and backend application processes. Governance practices reflect centralized server provisioning, role based access controls, and separation between production and non production environments to support operational stability and controlled change management for the hosted site.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Redsift | Legacy | Redsift OnDMARC | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2020 | 2020 |
In 2020, Silver Star Brands deployed Redsift OnDMARC on their website. Silver Star Brands implemented Redsift OnDMARC as a Secure Email Gateways (SEGs) solution to manage email authentication and anti-phishing controls for its corporate email domains, with deployment configured to collect DMARC telemetry and to publish authentication records in DNS to enable sender alignment.
Configuration emphasized DMARC reporting, SPF and DKIM alignment mapping, and staged policy management, reflecting standard Secure Email Gateways (SEGs) workflows for authentication visibility and policy orchestration. Redsift OnDMARC was used to centralize aggregate reporting and to define enforcement stages across sending sources surfaced on the public site.
Operational ownership was assigned to IT security and email operations teams, and the rollout covered the company domains associated with the website. Governance established policy staging and review processes to move domains from monitoring to progressive enforcement, with ongoing telemetry collection supporting routine authentication hygiene and sender source validation.
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