Sim Trava
4 Victoria St,
Altrincham, WA14 1ET,
United Kingdom
Altrincham, WA14 1ET,
United Kingdom
44 16 1926 8888
Retail
Sim Trava Technographics
Sim Trava Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sim Trava and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 271 Sim Trava employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sim Trava has purchased the following applications: Bizimply Workforce Management for Time and Attendance in 2018, Microsoft 365 for Collaboration in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sim Trava is running and its propensity to invest more and deepen its relationship with Bizimply , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sim Trava revenues, which have grown to $61.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sim Trava intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sim Trava Tech Stack and Enterprise Applications
Sim Trava HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bizimply | Legacy | Bizimply Workforce Management | Time and Attendance | HCM | n/a | 2018 | 2018 |
In 2018, Sim Trava implemented Bizimply Workforce Management to provide a formal Time and Attendance system across its 34 Costa Coffee stores in the North of England, addressing a prior absence of centralized employee time tracking and scheduling. The implementation was driven by the Operations Director, Jim Smith, to reduce manual payroll effort, improve scheduling and give daily visibility into labour versus sales for store and regional management.
Bizimply Workforce Management was configured to deliver core Time and Attendance capabilities including mobile shift notifications, employee availability capture, week‑ahead rota creation and replication, timesheet capture with irregularity flags, and manager approval workflows. The deployment emphasized ease of use to drive team adoption, enabling store managers to prepare rotas in advance and for general managers to approve timesheets with an audit trail before payroll export.
The implementation integrated Bizimply with Ezora to surface sales reporting alongside employee management, and enabled direct export of approved timesheets into the group payroll provider. Sim Trava executed a phased rollout, trialling Bizimply in three stores before scaling to all 34 locations, operationalizing both store‑level mobile access for employees and centralized manager access for approvals and daily labour review.
Governance and process changes included formalizing timesheet approval workflows, establishing daily review of labour versus sales at store level, and using availability data to prevent scheduling conflicts. Outcomes reported by Sim Trava included significant improvement in payroll processing accuracy, more proactive communication between operations and store managers, reduced duplication in payroll tasks, and measurable time savings for store managers in weekly payroll preparation.
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Sim Trava Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Sim Trava implemented Microsoft 365 to support Collaboration across its United Kingdom retail operations. The deployment targeted company-wide productivity and communication capabilities for a 271 employee retailer, with the Microsoft 365 tenant scoped to corporate and store-facing teams.
Microsoft 365 adoption at Sim Trava centered on core collaboration workloads, including Exchange Online for corporate email, Microsoft Teams for real-time communication and meetings, SharePoint Online for intranet and document management, and OneDrive for personal file storage. Configuration emphasized role based access, shared document libraries, and collaboration controls aligned to merchandising, store operations, and finance workflows.
Microsoft 365 is also referenced on the Sim Trava website, indicating a public facing presence of the corporate tenant and potential integration touchpoints between web assets and the Microsoft 365 environment. The website reference suggests the tenant is used beyond internal productivity, extending the Collaboration footprint to externally visible channels.
Governance was organized around a centralized tenant administration model with phased department onboarding and policy controls for external sharing and retention. The implementation positioned Microsoft 365 as the primary Collaboration platform for Sim Trava, with tenant level governance and operational processes to manage user access and content lifecycle.
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Sim Trava IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Sim Trava implemented Google Cloud Platform (GCP) to host its website under the Application Hosting and Computing Services category. The Google Cloud Platform (GCP) deployment is centered on delivering web application compute, persistent storage for media and product assets, and content delivery functionality to support the retailer's online storefront. This implementation places Google Cloud Platform (GCP) at the core of Sim Trava Application Hosting and Computing Services for website hosting and e-commerce front end delivery. Scope of the effort is focused on the public website and the web operations and marketing functions that manage content and merchandising.
Configuration follows common Application Hosting and Computing Services patterns, including provisioned compute or managed compute services, object storage for catalog and media, DNS and TLS termination for secure site access, and monitoring and logging to support operational visibility. Identity and access management and centralized resource provisioning are applied to govern developer and operations access and align cloud controls with e-commerce workflows. The deployment integrates directly with the company website platform and content deployment processes to enable regular content updates and site availability, with operational ownership primarily within web operations and marketing teams.
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IT Decision Makers and Key Stakeholders at Sim Trava
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director Operations | Director | Finance | |
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People Support Manager | Manager | HR | |
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Director Operations | Director | Finance | |
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Apps Being Evaluated by Sim Trava Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sim Trava IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sim Trava digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sim Trava Technographics
Sim Trava is a Retail organization based in United Kingdom,
with around 271 employees and annual revenues of $61.0 million.
Sim Trava operates a diverse technology stack with applications such as
Bizimply Workforce Management, Microsoft 365 and Google Cloud Platform (GCP),
covering areas like Time and Attendance, Collaboration and Application Hosting and Computing Services.
Sim Trava has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bizimply, Microsoft and Google.
Sim Trava recently adopted applications including
Google Cloud Platform (GCP) in 2021, Bizimply Workforce Management in 2018 and Microsoft 365 in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sim Trava’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sim Trava’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sim Trava technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.