SimpleRay
202 S. Madison St,
Bloomfield, 52537, IA,
United States
Bloomfield, 52537, IA,
United States
1 224-202-5720
Utilities
SimpleRay Technographics
SimpleRay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SimpleRay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 SimpleRay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SimpleRay has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Workable ATS for Applicant Tracking System in 2021, Nicer SmallChat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SimpleRay is running and its propensity to invest more and deepen its relationship with Oracle , Workable , Nicer Studio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SimpleRay revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SimpleRay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SimpleRay Tech Stack and Enterprise Applications
SimpleRay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, SimpleRay implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment served as the company's ERP Financial platform to centralize product master data and pricing. SimpleRay managed all product information and pricing within the NetSuite ERP environment. The implementation supported finance, billing, and product management workflows across the company's United States operations.
Configuration work concentrated on product master records, pricing configuration and core financial ledger alignment so product and price attributes fed transactional processes. Governance shifted toward centralized product and pricing control inside Oracle NetSuite ERP with defined ownership for item records and price tiers and operational procedures for updates and approvals. SimpleRay implemented Oracle NetSuite ERP as its ERP Financial system to manage product information and pricing functions.
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SimpleRay HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, SimpleRay implemented Workable ATS. SimpleRay deployed Workable ATS as its Applicant Tracking System and embedded the application on the company careers pages on their website to capture inbound candidate applications.
The implementation leveraged standard Applicant Tracking System capabilities, including job requisition and posting, career site integration, candidate intake and resume parsing, candidate profiles, interview scheduling, configurable hiring pipelines and offer workflow management. Workable ATS was configured to support structured candidate records and recruiter note taking consistent with typical small company recruiting operations.
Operational scope centered on the recruiting function, with access provisioned to HR administrators and hiring managers within SimpleRay. The deployment centralized job posting and candidate review in Workable ATS, aligning hiring activities for a 50 person utilities firm.
Integration work focused on the public website careers flow, routing web-submitted applications directly into Workable ATS and enabling automated candidate capture and recruiter assignment. Governance emphasized configuration of user roles and pipeline stages to standardize hiring workflows and ensure consistent process execution.
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SimpleRay AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nicer Studio | Legacy | Nicer SmallChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, SimpleRay deployed Nicer SmallChat on its public website. The implementation positioned Nicer SmallChat as the customer-facing conversational layer in the Chatbots and Conversational AI category, supporting customer support and customer engagement functions for the utilities provider.
Nicer SmallChat was configured as a web chat widget and conversational engine, with implemented capabilities aligned to Chatbots and Conversational AI workflows including intent recognition, scripted conversational flows, form-based lead capture, and escalation to human agents. Configuration emphasized handling account and service inquiries and routine customer questions through predefined dialogues and session persistence.
The deployment used a lightweight client-side embed that connects to the vendor hosted conversational service, enabling updates to dialogue content via the vendor console and avoiding changes to SimpleRay site infrastructure. This architecture provided a cloud-hosted conversational backend paired with a browser widget for real-time interactions.
Operational ownership and governance were aligned to SimpleRay customer support and site operations, with conversational script ownership and an escalation workflow for human intervention. Rollout was focused on the public website and governance prioritized iterative content updates and support team management of escalation rules.
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SimpleRay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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SimpleRay Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2018 | 2018 |
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SimpleRay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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SimpleRay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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SimpleRay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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SimpleRay CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SimpleRay
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President/CEO | CXO | Finance | |
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VP Sales | VP | Sales | |
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Account Manager | Manager | Sales | |
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CFO | CXO | Finance | |
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Vice President and General Manager | VP | Operations | |
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Apps Being Evaluated by SimpleRay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SimpleRay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SimpleRay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SimpleRay Technographics
SimpleRay is a Utilities organization based in United States,
with around 50 employees and annual revenues of $8.0 million.
SimpleRay operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workable ATS and Nicer SmallChat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
SimpleRay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workable and Nicer Studio.
SimpleRay recently adopted applications including
Workable ATS in 2021, LeadLander in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SimpleRay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SimpleRay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SimpleRay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.