Denver, 80237, CO,
United States
Simpson Property Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Simpson Property Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Simpson Property Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simpson Property Group has purchased the following applications: RealPage Rainmaker LRO for Enterprise Asset Management in 2010, Hubspot CRM for CRM in 2017, Cloudflare CDN for Content Delivery Network in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simpson Property Group is running and its propensity to invest more and deepen its relationship with RealPage , Entrata , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simpson Property Group revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simpson Property Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Rainmaker LRO | Enterprise Asset Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010 Simpson Property Group implemented RealPage Rainmaker LRO as part of its Enterprise Asset Management strategy, deploying the RealPage Rainmaker LRO revenue management application to operationalize pricing and lease optimization across its multifamily portfolio. The year 2010 marks the start of the Simpson Property Group program and frames the subsequent pilot and rollout approach used for pricing governance and revenue operations.
The implementation emphasized core revenue management capabilities common to the RealPage Rainmaker LRO solution, including rate optimization, rules-based pricing workflows, and reporting for lease and rent performance. Configuration focused on property-level rate inputs and centralized policy controls, with the system configured to produce inventory-aware pricing recommendations and operational dashboards for leasing teams and portfolio managers.
Deployment followed a hosted pilot model consistent with Rainmaker practices, where selected properties were instrumented as test sites while a matched control group continued traditional pricing methods. Operational coverage targeted leasing, revenue management, and portfolio operations across selected assets, with the platform applied to price setting, lease term offers, and period-over-period rent analysis within Simpson Property Group’s property portfolio.
Governance and rollout mirrored the cited pilot methodology, selecting six to eight properties for side-by-side testing against control groups, with a customary testing period of up to six months to validate projected lease and rent revenue lift. The pilot approach was used to certify performance before broader rollout, and historical notes indicate immediate lease and rent revenue improvement for pilot participants with reported lifts exceeding five percent for some clients, results that were verified by independent accounting firms.
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Lease Management | ERP Services and Operations |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017, Simpson Property Group implemented Hubspot CRM. The Hubspot CRM deployment serves as the company CRM across sales and marketing for the United States construction and real estate firm with approximately 600 employees, centralizing contact and pipeline management on a single SaaS platform.
Configuration emphasizes core CRM capabilities typical of the CRM category, including contact and company records, deal pipeline stages, and marketing automation workflows. The implementation captures inbound leads directly through the corporate website using HubSpot forms and tracking, consolidating web-sourced inquiries and activity into Hubspot CRM for qualification and nurturing.
Operational coverage concentrates on sales and marketing functions, with a centralized CRM administration model and standardized pipeline governance to ensure consistent lead routing and handoff. The deployment follows HubSpot’s cloud architecture, consolidating customer data and engagement history within Hubspot CRM to support cross-functional workflows and reporting.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2017 | 2017 |
In 2017, Simpson Property Group deployed Cloudflare CDN to accelerate delivery and cache web content for its public website. The Cloudflare CDN implementation delivered edge caching, TLS termination, and global content delivery consistent with the Content Delivery Network category, and it was applied to serve property listings, marketing pages, and static assets on https://www.simpsonpropertygroup.com/. This deployment aligns Simpson Property Group Cloudflare CDN Content Delivery Network with customer-facing web content and digital asset distribution workflows.
Deployment was configured through the Cloudflare CDN control plane, integrating directly with the company website and DNS routing to direct traffic to edge nodes, while caching policies and HTTPS settings were centrally managed. Operational coverage focused on the public website and the marketing and leasing business functions that rely on consistent content delivery. Governance rested with the web operations team using Cloudflare dashboard configuration and edge analytics to monitor delivery and enforce standard caching and security profiles.
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