Smallcase
#51, 3rd Floor, Le Parc Richmonde, Richmond Road, Shanthala Nagar, Richmond Town,
Bangalore, 560025,
India
Bangalore, 560025,
India
91 80-71175775
Banking and Financial Services
Smallcase Technographics
Smallcase Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smallcase and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Smallcase employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smallcase has purchased the following applications: Happay Expense for Expense Management in 2020, Freshworks Freshteam ATS for Applicant Tracking System in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smallcase is running and its propensity to invest more and deepen its relationship with VA Tech Ventures , Freshworks , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smallcase revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smallcase intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smallcase Tech Stack and Enterprise Applications
Smallcase ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VA Tech Ventures | Legacy | Happay Expense | Expense Management | ERP | n/a | 2020 | 2020 |
In 2020, Smallcase implemented Happay Expense, a corporate payment solution delivered by VA Tech Ventures, to centralize Expense Management. The deployment targeted the finance function and related business teams to improve spend visibility and provide versatile payment options across the company.
The implementation used Happay Expense capabilities such as multi-card issuance under a single corporate account, multi-user access controls, a user-facing dashboard for transaction visualization, reward management, and collateral-free credit limits via EPIC corporate cards. Configuration work emphasized admin-led card provisioning, role-based access, bi-monthly spend checks, and removal of OTP-based transaction friction to accelerate payment processing.
Operational coverage included Admin, Tech, CX, Marketing and Tickertape teams within Smallcase, with finance and accounting using the dashboard for cost center and P&L visibility. The solution produced exportable Excel transaction dumps that are uploaded into Tally, establishing a file-based integration pattern between Happay Expense and the company accounting processes.
Governance and process changes introduced during rollout included centralized administration for card issuance, scheduled reconciliation routines, and dashboard-driven approval workflows to reduce manual documentation. These changes restructured expense workflows toward faster reconciliation and clearer ownership of team-level spends.
Smallcase reported explicit outcomes tied to the Happay Expense implementation and EPIC cards, including collateral-free credit limits that reduced funds tied up in fixed deposits by 120%, a reported 90% reduction in time spent on expense management through use of exported Excel workflows, zero forex charges on EPIC transactions compared with typical 4% forex fees, and effective reuse of card rewards to pay other expenses. These results were reported by Smallcase finance and are directly associated with Happay Expense and EPIC card capabilities.
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Smallcase HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshworks Freshteam ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Smallcase deployed Freshworks Freshteam ATS to manage candidate acquisition through its public careers pages and on-site hiring flows. Freshworks Freshteam ATS is used as the Applicant Tracking System for Smallcase's HR and recruiting functions across its India operations, supporting recruiting for a 350 employee firm in the Banking and Financial Services sector.
The deployment leverages Freshteam's cloud hosted SaaS delivery integrated with Smallcase's website careers workflow, enabling job posting publication, candidate self service applications, resume capture, and multi stage candidate pipeline management within the Applicant Tracking System. Configuration centers on standard ATS modules such as job requisition management, candidate tracking, interview scheduling, and offer workflows, with role based access controls for hiring managers and recruiters and automated notification triggers to manage application status updates. Governance and process design emphasize predefined hiring workflows and approval routing to formalize recruiter and hiring manager responsibilities on the careers site.
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Interview Scheduling | HCM |
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2020 | 2020 |
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Smallcase Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Smallcase implemented Google Workspace (Formerly Google G-Suite) to deliver enterprise Collaboration capabilities across the organization. The deployment uses Google Workspace as a cloud-hosted SaaS platform, relying on domain-level administration and the Google Workspace Admin console to provision accounts, manage groups, and administer core collaboration services such as Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet.
The implementation supports Smallcase’s approximately 350 employees in India and covers corporate business functions including product, engineering, sales, and operations. Governance is operated through Google Workspace administrative controls with role-based account provisioning and group policy configuration, and the company’s public website indicates active use of Google Workspace (Formerly Google G-Suite) for corporate email and collaboration workflows.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Smallcase CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Smallcase ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Smallcase PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Smallcase IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Smallcase
| First Name | Last Name | Title | Function | Department | Phone | |
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Director (Business Finance) | Director | Finance | |
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Human Resources Director | Director | HR | |
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Senior Director Finance | Director | Finance | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Smallcase Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smallcase IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smallcase digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Smallcase Technographics
Smallcase is a Banking and Financial Services organization based in India,
with around 350 employees and annual revenues of $50.0 million.
Smallcase operates a diverse technology stack with applications such as
Happay Expense, Freshworks Freshteam ATS and Google Workspace (Formerly Google G-Suite),
covering areas like Expense Management, Applicant Tracking System and Collaboration.
Smallcase has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as VA Tech Ventures, Freshworks and Google.
Smallcase recently adopted applications including
Clevertap in 2022, Microsoft Clarity in 2022 and Atlassian Jira Service Desk in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smallcase’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smallcase’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smallcase technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.