SmartBear
450 Artisan Way, Suite 400,
Somerville, 2145, MA,
United States
Somerville, 2145, MA,
United States
1 617-684-2600
Professional Services
SmartBear Technographics
SmartBear Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmartBear and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 SmartBear employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmartBear has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmartBear is running and its propensity to invest more and deepen its relationship with Oracle , Drift , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmartBear revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmartBear intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmartBear Tech Stack and Enterprise Applications
SmartBear ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Sage Intacct | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 SmartBear migrated from Sage Intacct to Oracle NetSuite ERP. The implementation targeted the finance and accounting organization at SmartBear, a United States based professional services software company with approximately 800 employees, and was scoped as an ERP Financial program to centralize transactional accounting and reporting.
Oracle NetSuite ERP was configured to deliver core ERP Financial capabilities including general ledger, accounts payable, accounts receivable, billing, revenue recognition, and financial reporting. Configuration work included chart of accounts redesign, period close controls, and AR/AP workflow automation aligned to standard financial control frameworks.
The transition involved extraction and migration of historical financial data from Sage Intacct into Oracle NetSuite ERP, with remapping of account structures and transactional histories to the new chart of accounts. Data migration and validation were focal points to ensure continuity of invoicing and reconciliations during cutover.
Governance changes during the rollout emphasized centralized financial processes, role based access controls within the ERP Financial system, and process documentation to support month end close and auditability. The implementation was executed as a cross functional program between accounting, finance operations, and IT to operationalize the new Oracle NetSuite ERP environment within SmartBear.
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SmartBear AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, SmartBear implemented Drift AI Chatbot on its website. The deployment positioned Drift AI Chatbot as the public-facing conversational layer, classified under Chatbots and Conversational AI, to engage prospects and customers directly on product and support pages.
The implementation emphasized the embedded chat widget and AI-driven conversational flows, with configuration to capture contact intent, qualify leads, and escalate complex queries to human agents. Drift AI Chatbot was configured with conversational routing, predefined playbooks, and natural language responses consistent with Chatbots and Conversational AI capabilities.
Operationally, the Drift AI Chatbot is scoped to web engagement workflows and supports marketing, sales, and customer support functions across SmartBear's online properties. The deployment focuses on session handling, context retention during conversations, and hand-off points to human responders for account-level inquiries.
Governance includes iterative training of conversational models, content and response review cycles, and playbook updates to align bot behavior with corporate messaging. Rollout and ongoing tuning are managed as a site-level web engagement capability rather than a broad platform integration.
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SmartBear Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, SmartBear deployed Adobe Connect to provide Audio Video and Web Conferencing capabilities accessible from its public website. Adobe Connect was used to support customer-facing webinars, product demonstrations, and virtual training sessions, directly serving Sales, Marketing, and Customer Success business functions. The deployment emphasized web-embedded access for external participants and synchronous sessions accessible from desktop browsers, aligning with professional services client engagement workflows.
Configuration centered on Adobe Connect meeting and webinar modules for session scheduling, attendee registration, live screen sharing, recording, and on-demand playback. The implementation integrated Adobe Connect into SmartBear's website to enable direct registration and playback access, with centralized operational ownership by marketing and customer engagement teams that manage event calendars and recorded content. Governance introduced standardized session templates and content management processes to ensure consistent delivery and reuse of recorded materials across training and sales enablement.
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Collaboration | Collaboration |
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2015 | 2015 |
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SmartBear Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2011 | 2011 |
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SmartBear CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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CRM | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SmartBear ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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SmartBear TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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SmartBear IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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SmartBear CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SmartBear
| First Name | Last Name | Title | Function | Department | Phone | |
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Accounts Receivable Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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AR Collections Specialist | Manager | Finance | |
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Apps Being Evaluated by SmartBear Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SmartBear IT executives and key decision makers. This section highlights SmartBear's latest recorded technology evaluations, including Convincely for Sales Automation on 2025-10-06, 6sense Account Engagement Platform for Account Based Marketing on 2025-04-16, and Microsoft Dynamics CRM for CRM on 2025-03-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SmartBear digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-06 | SmartBear | Evaluated | Convincely | Convincely | Sales Automation | CRM |
| 2025-04-16 | SmartBear | Evaluated | 6sense | 6sense Account Engagement Platform | Account Based Marketing | CRM |
| 2025-03-18 | SmartBear | Evaluated | Microsoft | Microsoft Dynamics CRM | CRM | CRM |
| 2025-02-12 | SmartBear | Evaluated |
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Test Automation Platform | PaaS |
FAQ - APPS RUN THE WORLD SmartBear Technographics
SmartBear is a Professional Services organization based in United States,
with around 800 employees and annual revenues of $500.0 million.
SmartBear operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Adobe Connect,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
SmartBear has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Adobe Systems.
SmartBear recently adopted applications including
Channelscaler Platform in 2024, Asergo Platform in 2023 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SmartBear’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SmartBear’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SmartBear technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.