SmartTouch Interactive
8500 Shoal Creek Blvd building 4 suite 100,
Austin, 78757, TX,
United States
Austin, 78757, TX,
United States
1 512-582-5900
Professional Services
SmartTouch Interactive Technographics
SmartTouch Interactive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmartTouch Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 SmartTouch Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmartTouch Interactive has purchased the following applications: GoDaddy Webmail for Collaboration in 2017, FullContact Enrich for Account Based Marketing in 2020, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmartTouch Interactive is running and its propensity to invest more and deepen its relationship with GoDaddy , FullContact , SmartTouch Interactive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmartTouch Interactive revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmartTouch Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmartTouch Interactive Tech Stack and Enterprise Applications
SmartTouch Interactive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, SmartTouch Interactive implemented GoDaddy Webmail as its Collaboration platform. The deployment established GoDaddy Webmail as the company email hosting and webmail client for corporate communications, offering standard hosted email capabilities such as mailbox management, web access, calendar scheduling, and contact management consistent with Collaboration services.
The implementation was provisioned through GoDaddy s hosted email service and configured against the company domain, with DNS MX records pointed to the provider and administrative mailbox controls used for user provisioning and account lifecycle. GoDaddy Webmail serves the full employee base of approximately 50 staff and is used for both internal communications and client-facing email initiated from the company website, with governance handled through the GoDaddy control panel for account administration and basic security settings.
|
SmartTouch Interactive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullContact | Legacy | FullContact Enrich | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, SmartTouch Interactive deployed FullContact Enrich under the Account Based Marketing category to enrich contact records used by its Home Builder and Real Estate Developer Sales and Marketing teams. The implementation embedded FullContact Enrich into SmartTouch NexGen CRM workflows so that buyer contact data is appended and surfaced directly where sales and marketing agents access leads.
FullContact Enrich was configured to provide continuous and batch data enrichment of incoming lead records, focusing on contact and home buyer attribute appends and normalization to improve record completeness. The deployment used API-driven enrichment calls orchestrated from CRM ingestion points, and enrichment rules were applied to govern when records receive real-time versus scheduled updates.
Integration scope included direct embedding inside SmartTouch NexGen CRM and interoperability via newly enabled Zapier integrations, giving SmartTouch Interactive connectivity to more than 2,000 web applications. That Zapier linkage permits enriched contact data to be pushed into downstream marketing automation, email distribution, and sales enablement workflows without bespoke point-to-point connectors.
Governance and rollout emphasized CRM data mapping and process updates for sales and marketing intake workflows to ensure enriched fields populate lead routing and nurturing sequences. As a result, SmartTouch Interactive and its Sales and Marketing teams gained access to a broader set of home buyer contact data and the operational ability to route enriched records into a wide ecosystem of third party applications through Zapier, while FullContact Enrich remains the native enrichment engine within the CRM.
|
|
|
|
|
CRM | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
SmartTouch Interactive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, SmartTouch Interactive deployed GoDaddy for Application Hosting and Computing Services to host its corporate website. The deployment used GoDaddy hosting to provision web server resources, DNS management, and control panel based site administration, delivering the public web presence via the vendor hosting environment. This implementation centralized SmartTouch Interactive web hosting under GoDaddy, aligning Application Hosting and Computing Services with marketing and client engagement functions.
Architecture was a straightforward hosted web environment typical for a 50 person professional services firm, with site files and domain services maintained in the GoDaddy control panel and basic SSL and availability configurations applied. Operational coverage focused on the corporate website, including content delivery and domain management within the GoDaddy environment. Governance and ongoing updates were executed through GoDaddy administrative controls, enabling direct management of site content and domain settings.
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
SmartTouch Interactive CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at SmartTouch Interactive
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by SmartTouch Interactive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SmartTouch Interactive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SmartTouch Interactive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SmartTouch Interactive Technographics
SmartTouch Interactive is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
SmartTouch Interactive operates a diverse technology stack with applications such as
GoDaddy Webmail, FullContact Enrich and GoDaddy,
covering areas like Collaboration, Account Based Marketing and Application Hosting and Computing Services.
SmartTouch Interactive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GoDaddy and FullContact.
SmartTouch Interactive recently adopted applications including
SmartTouch NexGen CRM in 2021, Microsoft Azure Cloud Services in 2021 and FullContact Enrich in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SmartTouch Interactive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SmartTouch Interactive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SmartTouch Interactive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.