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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Smith Brothers Farms Tech Stack and Enterprise Applications

Smith Brothers Farms ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2015 2015
In 2015, Smith Brothers Farms implemented Oracle NetSuite ERP as its ERP Financial platform to centralize financial operations and standardize reporting across the business. The implementation targeted consolidation of core accounting and transactional workflows to support the distributor’s finance, operations, marketing and warehouse functions. Oracle NetSuite ERP was configured to deliver typical ERP Financial capabilities including general ledger, accounts payable, accounts receivable, revenue and order-to-cash workflows, with inventory valuation and transactional posting aligned to financial modules to reflect distribution operations. Configuration emphasized template-based chart of accounts and period close controls to enable consistent financial reporting across sites and product categories. The program was coordinated alongside a NOP Commerce initiative, aligning e-commerce order capture and fulfillment flows with NetSuite financial and inventory records to ensure transactional integrity between sales channels and the ERP Financial ledger. Integrations and data flows were organized to support cross-departmental reporting and to provide finance with reconciled sales and inventory positions. Project governance relied on thorough requirements gathering and stakeholder feedback sessions, supported by an internal help desk established to reduce issue resolution time during rollout. The implementation narrative documents that reporting from the Oracle NetSuite ERP informed decision making across departments and that structured stakeholder engagement was used to maintain project timelines and adoption.
Smith Brothers Farms AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zendesk Legacy Zendesk Chat Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
In 2019, Smith Brothers Farms implemented Zendesk Chat on their website. The deployment places Zendesk Chat within the Chatbots and Conversational AI category to provide a persistent web chat interface for customer interactions. Zendesk Chat is configured as the public-facing chat widget embedded in the company site, capturing live conversations and visitor context for agent handling. The implementation supports customer support and order inquiry workflows common to a distribution business. Configuration focused on a centralized Zendesk Chat console for agent access, use of canned responses and automated triggers to standardize initial replies, and chat transcript capture for follow up and recordkeeping. The operational scope is web-based customer engagement, enabling frontline service agents to manage inquiries from the site in real time. Governance centers on the customer service function, with chat handling incorporated into daily agent workflows and escalation procedures for complex inquiries. The narrative underscores Smith Brothers Farms Zendesk Chat deployment as a website-integrated conversational layer for external customer engagement.
Smith Brothers Farms Collaboration
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Previous System
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Category
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VAR/SI
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Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015 Smith Brothers Farms implemented Microsoft 365 as its core Collaboration platform. The deployment established a cloud tenant to provide enterprise email, document management, and real time team communications for a 120 person distribution organization, aligning Microsoft 365 with business functions including operations, sales, procurement, and finance. The implementation centered on standard Microsoft 365 capabilities, including Exchange Online mailboxes, SharePoint Online team sites and document libraries, OneDrive for Business file sync, Microsoft Teams for chat and meetings, and the Office productivity suite for end user authoring. Configuration work included mailbox provisioning, site collection structure for shared content, access controls for document libraries, and collaboration policy settings for Teams and file sharing. Smith Brothers Farms lists Microsoft 365 on its public website, indicating public facing references to Microsoft 365 services and likely use for hosted email routing and document links. Tenant administration and governance were implemented to support user lifecycle and security controls, with internal IT governance processes for account provisioning, permission management, and policy enforcement that span the companys departments.
Smith Brothers Farms eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2017 2017
Smith Brothers Farms SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transportation Management SCM 2015 2015
Smith Brothers Farms CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2019 2019
Digital Advertising Platform CRM 2019 2019
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2019 2019
Smith Brothers Farms ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
Smith Brothers Farms PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2019 2019
Smith Brothers Farms IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Smith Brothers Farms

First Name Last Name Title Function Department Email Phone
Director of Logistics Director Supply Chain
Vice President of Operations VP Operations
Chief Financial Officer CXO Finance
Director of IT Director IT

Apps Being Evaluated by Smith Brothers Farms Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smith Brothers Farms IT executives and key decision makers. This section highlights Smith Brothers Farms's latest recorded technology evaluations, including nopCommerce for eCommerce on 2025-09-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smith Brothers Farms digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
2025-09-25 Smith Brothers Farms Evaluated nopCommerce nopCommerce eCommerce eCommerce
FAQ - APPS RUN THE WORLD Smith Brothers Farms Technographics
Smith Brothers Farms is a Distribution organization based in United States, with around 120 employees and annual revenues of $35.0 million.
Smith Brothers Farms operates a diverse technology stack with applications such as Oracle NetSuite ERP, Zendesk Chat and Microsoft 365, covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Smith Brothers Farms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Zendesk and Microsoft.
Smith Brothers Farms recently adopted applications including Microsoft Clarity in 2021, Microsoft Azure Monitor in 2021 and Cloudflare CDN in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smith Brothers Farms’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Smith Brothers Farms’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smith Brothers Farms technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.