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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

Smokeball
Location
Level 9/185 Clarence St,
Sydney, 2000, NSW,
Australia
Website
https://www.smokeball.com.au/
Phone
61 13 0033-5553
Artw industry
Professional Services
Employee
Revenue

Smokeball Technographics

Smokeball Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Smokeball and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Smokeball employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Smokeball has purchased the following applications: EmploymentHero HRIS for Core HR in 2021, LinkedIn Marketing Solutions for Digital Advertising Platform in 2021, Stripe Payments for Payment Processing in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Smokeball is running and its propensity to invest more and deepen its relationship with EmploymentHero , Microsoft , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Smokeball revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smokeball intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Smokeball Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
EmploymentHero Legacy EmploymentHero HRIS Core HR HCM n/a 2021 2021
Employee Engagement HCM 2021 2021
Performance and Goal Management HCM 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy LinkedIn Marketing Solutions Digital Advertising Platform CRM n/a 2021 2021 In 2021, Smokeball implemented LinkedIn Marketing Solutions as a Digital Advertising Platform to promote customer video testimonials across the Australian market. The engagement was executed as a marketing and demand gen initiative targeting both brand awareness and performance marketing outcomes, implemented through LinkedIn Marketing Solutions advertising capabilities. Smokeball used LinkedIn Thought Leader Ads and Matched Audiences as the primary campaign configurations, leveraging LinkedIn Marketing Solutions ad formats for video creative, audience segmentation, and targeted reach. Campaign setup emphasized video placement and completion tracking, with creative and targeting optimized for professional services buyer profiles and account level reach using Matched Audiences. Operational ownership rested with Smokeball marketing and demand generation teams in Australia, using LinkedIn campaign management and measurement workflows to govern creative rotation and audience selection. The case study reports a 186% increase in Return on Ad Spend and major improvements in video view and completion rates as recorded through the LinkedIn advertising suite.
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Stripe Legacy Stripe Payments Payment Processing ERP Financial Management n/a 2024 2024
IT Decision Makers and Key Stakeholders at Smokeball
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Smokeball Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Smokeball Technographics

Smokeball is a Professional Services organization based in Australia, with around 180 employees and annual revenues of $20.0 million.

Smokeball operates a diverse technology stack with applications such as EmploymentHero HRIS, LinkedIn Marketing Solutions and Stripe Payments, covering areas like Core HR, Digital Advertising Platform and Payment Processing.

Smokeball has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as EmploymentHero, Microsoft and Stripe.

Smokeball recently adopted applications including Stripe Payments in 2024, EmploymentHero HRIS in 2021 and EmploymentHero Employee Engagement in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Smokeball’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Smokeball’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Smokeball technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.