List of LinkedIn Marketing Solutions Customers
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Since 2010, our global team of researchers has been studying LinkedIn Marketing Solutions customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LinkedIn Marketing Solutions for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LinkedIn Marketing Solutions for Digital Advertising Platform include: Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, Lms365, a Denmark based Education organisation with 200 employees and revenues of $30.0 million, Smokeball, a Australia based Professional Services organisation with 180 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using LinkedIn Marketing Solutions, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LinkedIn Marketing Solutions customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Adobe | Professional Services | 31360 | $23.8B | United States | Microsoft | LinkedIn Marketing Solutions | Digital Advertising Platform | 2018 | n/a | In 2018 Adobe implemented LinkedIn Marketing Solutions as a primary channel within its Digital Advertising Platform stack for account based marketing and sales enablement. The deployment targeted senior decision makers to drive enterprise deals in the United States and globally, positioning LinkedIn Marketing Solutions to support coordinated ABM and sales marketing alignment across regions. Adobe’s implementation emphasized account based marketing workflows and campaign management on LinkedIn Ads, with inferred use of audience segmentation, sponsored content, and targeted messaging to named accounts. The engagement included alignment with Sales Navigator for sales outreach and enablement, enabling marketing to surface prioritized accounts and content while sales executed outreach informed by LinkedIn signals. Operational coverage spanned marketing and enterprise sales functions, with inferred governance that centralized ABM playbooks and standardized lead routing and qualification between marketing and sales teams. Rollout details indicated coordinated campaign orchestration and sales marketing alignment rather than isolated channel experiments, embedding LinkedIn Marketing Solutions into cross functional ABM operations. LinkedIn case study data explicitly showed high influence on closed won deals and larger average deal sizes, reinforcing the platform role in Adobe’s enterprise account acquisition strategy. LinkedIn Marketing Solutions thus served as a Digital Advertising Platform supporting targeted ABM campaigns and closer marketing and sales coordination. | |
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Lms365 | Education | 200 | $30M | Denmark | Microsoft | LinkedIn Marketing Solutions | Digital Advertising Platform | 2022 | No Zebra Denmark | In 2022, LMS365 deployed LinkedIn Marketing Solutions as a Digital Advertising Platform to run always on, localized lead generation campaigns. The program was orchestrated from LMS365 headquarters in Denmark and explicitly targeted priority markets including the US, UK, Canada, LATAM, DACH and France to generate marketing qualified leads for HR and L&D audiences. LinkedIn Marketing Solutions was implemented with a focus on lead generation workflows using LinkedIn Lead Gen Forms, audience targeting and localized creative and messaging. Campaign configuration prioritized always on demand generation, iterative optimization of lead capture flows and conversion tracking aligned to marketing and demand generation processes, with LinkedIn Marketing Solutions providing the core ad creative, targeting and form capture capabilities. The rollout was executed with support from their digital agency No Zebra Denmark and operated across marketing and demand generation teams, concentrating activity on HR and L&D buyer personas. Operational coverage spanned regional campaign localization, centralized performance monitoring from Denmark and market level adjustments to creative and targeting. Governance emphasized centralized orchestration with localized execution and campaign optimization routines driven by the marketing organization. Reported outcomes in the case study include 74 percent of MQLs attributed to always on marketing and a 2.5x Lead Gen Form completion rate versus benchmarks, metrics that were used to validate ongoing campaign structure within LinkedIn Marketing Solutions. | |
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Smokeball | Professional Services | 180 | $20M | Australia | Microsoft | LinkedIn Marketing Solutions | Digital Advertising Platform | 2021 | n/a | In 2021, Smokeball implemented LinkedIn Marketing Solutions as a Digital Advertising Platform to promote customer video testimonials across the Australian market. The engagement was executed as a marketing and demand gen initiative targeting both brand awareness and performance marketing outcomes, implemented through LinkedIn Marketing Solutions advertising capabilities. Smokeball used LinkedIn Thought Leader Ads and Matched Audiences as the primary campaign configurations, leveraging LinkedIn Marketing Solutions ad formats for video creative, audience segmentation, and targeted reach. Campaign setup emphasized video placement and completion tracking, with creative and targeting optimized for professional services buyer profiles and account level reach using Matched Audiences. Operational ownership rested with Smokeball marketing and demand generation teams in Australia, using LinkedIn campaign management and measurement workflows to govern creative rotation and audience selection. The case study reports a 186% increase in Return on Ad Spend and major improvements in video view and completion rates as recorded through the LinkedIn advertising suite. |
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