Smyths Toys Superstores
Lyrr Building 1 Mervue Business Park,
Galway, H91 K4HV,
Ireland
Galway, H91 K4HV,
Ireland
353 91 355 000
Retail
Smyths Toys Superstores Technographics
Smyths Toys Superstores Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smyths Toys Superstores and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5994 Smyths Toys Superstores employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smyths Toys Superstores has purchased the following applications: SoftCo ExpressAP for AP Automation in 2018, SAP SuccessFactors Employee Central for Core HR in 2020, SAP BusinessObjects for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smyths Toys Superstores is running and its propensity to invest more and deepen its relationship with SoftCo , SAP , Barclaycard or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smyths Toys Superstores revenues, which have grown to $2.54 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smyths Toys Superstores intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smyths Toys Superstores Tech Stack and Enterprise Applications
Smyths Toys Superstores ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoftCo | Legacy | SoftCo ExpressAP | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, Smyths Toys Superstores deployed SoftCo ExpressAP as a centralized AP Automation solution to address growing invoice volumes across multiple European locations and the operational challenges introduced by remote working. The deployment targeted automation of manual invoice handling where AP staff previously routed invoices through multiple touchpoints for coding and approval, creating delays and higher operational costs.
SoftCo ExpressAP was configured to capture all vendor invoices and remove manual data entry, enabling AP users to code the correct GL and cost center and to route invoices instantly for approval. The implementation emphasized the invoice capture, coding, and electronic approval workflow capabilities common to AP Automation, and onboarding and user training were executed rapidly to accelerate user adoption and time to value.
The solution is provisioned as a centralized AWS hosted cloud-based solution, with users logging on from remote locations using unique login credentials and role-based permissions to perform coding, exceptions handling, and approvals. The architecture consolidated invoice processing into a single, cloud-accessible service to support distributed teams and a growing supplier base without requiring local infrastructure.
Operational governance shifted to electronic approval routing and permissioned access, reducing the need for manual handoffs and enabling query handling within the system. The implementation delivered the explicitly stated objectives of removing inefficiencies and high costs in AP and speeding up approval times and payments to vendors, with benefits experienced immediately following the rapid rollout and training.
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ERP Financial | ERP |
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2016 | 2016 |
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ERP Financial | ERP |
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2014 | 2014 |
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Expense Management | ERP |
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2017 | 2017 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Smyths Toys Superstores HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Smyths Toys Superstores implemented SAP SuccessFactors Employee Central as its Core HR system. The deployment centralized core HR master data and personnel administration in SAP SuccessFactors Employee Central while integrating with the retail workforce management tool ProMark to align rostering with store demand. The implementation leveraged Employee Central for authoritative employee profiles, position and organizational management, and basic absence and personnel administration to feed downstream scheduling and payroll workflows. This architecture established SAP SuccessFactors Employee Central as the system of record for HR data supporting store operations.
The integration between SAP SuccessFactors Employee Central and ProMark enabled store managers to create and adjust schedules to match demand signals, improving roster accuracy and optimizing resource use as noted by Rob Wilson IT Manager. Operational coverage targeted store-level scheduling and HR administration across Smyths Toys Superstores, with manager-driven scheduling workflows, centralized employee data governance, and reconciliation of scheduled hours back into HR records. Process changes included surfacing personnel availability and qualifications from Employee Central into ProMark, and returning scheduled time for HR validation and attendance reconciliation, formalizing governance between store operations and central HR.
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Payroll | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2012 | 2012 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Scheduling | HCM |
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2020 | 2020 |
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Smyths Toys Superstores Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016, Smyths Toys Superstores moved SAP BusinessObjects into a Google Cloud hosted SAP landscape to support Analytics and BI. SAP BusinessObjects was deployed to centralize reporting and business intelligence workflows, ingesting larger volumes of transactional and BW data to keep decision makers informed with operational and purchasing reports.
The deployment architecture combined SAP BusinessObjects with SAP BW on HANA and SAP HANA instances that underpin the group's ERP EHP7 on HANA environment, while SAP Hybris continued to serve the ecommerce channel. Functional capabilities implemented through SAP BusinessObjects included enterprise reporting, dashboarding, and semantic layer modeling to deliver consistent metrics for merchandising and buying teams across the retail business.
Integrations tied SAP BusinessObjects to the broader SAP estate, including data feeds from SAP BW on HANA and ERP systems, and orchestration via SAP PI and PO to support cross system data flows. The implementation supported Smyths Toys Superstores' multichannel footprint covering more than 200 shops across the UK, Ireland and Europe and the online storefront, enabling BI to reflect store level and online transactional data for procurement and assortment planning.
Operational and governance responsibilities remained with the internal BASIS and operations teams who managed 47 SAP systems across development, quality assurance and production landscapes, while the Google Cloud infrastructure freed IT teams from routine management tasks. The cloud configuration used Compute Engine virtual machines and Hybris autoscaling to accommodate surges in online traffic and to shorten infrastructure expansion time from months to minutes, enabling a pay as you use model and giving IT teams more time to focus on innovation rather than platform upkeep.
SAP BusinessObjects within this Analytics and BI implementation strengthened reporting governance and data consolidation for buying and merchandising functions, while cloud scale and autoscaling reduced provisioning lead times and improved capacity handling. Outcomes called out in the deployment included increased capacity to ingest and analyze more data for BI reports and an explicit improvement in IT focus, with 75 percent more time directed toward innovation rather than system management.
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Smyths Toys Superstores Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Smyths Toys Superstores eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2016 |
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Smyths Toys Superstores CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Smyths Toys Superstores PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Smyths Toys Superstores IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Infrastructure as Code (IaC) | IaaS |
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2019 | 2020 |
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Smyths Toys Superstores CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Smyths Toys Superstores
| First Name | Last Name | Title | Function | Department | Phone | |
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CTO | CXO | Finance | |
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Business Intelligence Manager | Manager | IT | |
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Head of Finance | Director | Finance | |
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Human Resources Administrator | Manager | HR | |
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Payroll Administrator | Manager | Finance | |
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Ecommerce Manager | Manager | Finance | |
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IT Manager | Manager | IT | |
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CEO | CXO | Finance | |
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HR Director Central Europe | Director | HR | |
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HR Officer | Manager | HR | |
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HR Officer | Manager | HR | |
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Group Finance Director | Director | Finance | |
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Accountant | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Ecommerce Executive | CXO | Finance | |
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Online Marketing Manager | Manager | Marketing | |
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Head of HR | Director | HR | |
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SAP BASIS Administrator | Manager | IT | |
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Apps Being Evaluated by Smyths Toys Superstores Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smyths Toys Superstores IT executives and key decision makers. This section highlights Smyths Toys Superstores's latest recorded technology evaluations, including Worldpay for Payment Processing on 2026-03-10, Blue Yonder WMS (ex JDA WMS) for Warehouse Management on 2025-03-12, and Oracle Warehouse Management Cloud for Warehouse Management on 2025-01-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smyths Toys Superstores digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-03-10 | Smyths Toys Superstores | Evaluated | WorldPay | Worldpay | Payment Processing | ERP |
| 2025-03-12 | Smyths Toys Superstores | Evaluated | Blue Yonder | Blue Yonder WMS (ex JDA WMS) | Warehouse Management | SCM |
| 2025-01-30 | Smyths Toys Superstores | Evaluated | Oracle | Oracle Warehouse Management Cloud | Warehouse Management | SCM |
FAQ - APPS RUN THE WORLD Smyths Toys Superstores Technographics
Smyths Toys Superstores is a Retail organization based in Ireland,
with around 5994 employees and annual revenues of $2.54 billion.
Smyths Toys Superstores operates a diverse technology stack with applications such as
SoftCo ExpressAP, SAP SuccessFactors Employee Central and SAP BusinessObjects,
covering areas like AP Automation, Core HR and Analytics and BI.
Smyths Toys Superstores has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SoftCo and SAP.
Smyths Toys Superstores recently adopted applications including
Klarna Payments in 2021, CyberSource Payment Management Platform in 2021 and Adobe Connect in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smyths Toys Superstores’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smyths Toys Superstores’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smyths Toys Superstores technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.