Sonny's BBQ
359 Carolina Ave, Suite A,
Winter Park, 32789, FL,
United States
Winter Park, 32789, FL,
United States
1 407-660-8888
Leisure and Hospitality
Sonny's BBQ Technographics
Sonny's BBQ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sonny's BBQ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Sonny's BBQ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sonny's BBQ has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2014, ParTech Data Central Labor Management for Workforce Management in 2014, Par Tech Brink POS for Point Of Sale in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sonny's BBQ is running and its propensity to invest more and deepen its relationship with Microsoft , Par Tech , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sonny's BBQ revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sonny's BBQ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sonny's BBQ Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2014 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Par Tech | Legacy | ParTech Data Central Labor Management | Workforce Management | HCM | n/a | 2014 | 2014 |
In 2014 Sonny's BBQ implemented ParTech Data Central Labor Management as part of a broader data consolidation and workforce automation initiative. The move aligned with a parallel deployment of Brink POS and Restaurant Magic back-office software, and corporate rollout and customized training were completed in 2015 to deliver store level and corporate visibility across the chain of 110 locations.
ParTech Data Central Labor Management was configured to provide core Workforce Management capabilities including labor scheduling, predictive scheduling and forecasting, time and attendance reporting, and role-based dashboards with scheduled reports and alerts. The project leveraged Restaurant Magic’s Data Central Management Suite capabilities for advanced forecasting, predictive inventory and food prep tools, and near real-time operational reporting to link labor decisions with transactional and inventory signals.
Integrations centered on Restaurant Magic’s partnership with Brink POS using Brink’s open API to consolidate transactional data for unified labor and operational analysis. The implementation covered corporate operations and individual restaurant managers, and was explicitly positioned to support operations, finance and marketing decision workflows as well as loss prevention by delivering consolidated store and corporate reporting.
The combined solution and rollout strategy produced explicitly stated outcomes including COGS savings of 1.0 to 2.4 percent, improved food cost visibility, and sales performance reported at 4.93 percent above the industry average with results exceeding the 90th percentile for casual dining according to BBI. ParTech Data Central Labor Management, as a Workforce Management application, became the central labor and scheduling platform enabling faster, data driven operational decisions across Sonny’s BBQ.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Par Tech | Legacy | Par Tech Brink POS | Point Of Sale | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Sonny's BBQ implemented Par Tech Brink POS as its enterprise Point Of Sale platform, initiating a cloud-first deployment to centralize transaction processing and guest engagement capabilities. The implementation targeted a uniform POS architecture across the restaurant estate, using Brink POS cloud SaaS to reduce onsite infrastructure and enable an open design for rapid feature adoption.
The deployment included Par Tech Brink POS modules for Online/Mobile Ordering, Loyalty and Kitchen Display System, paired with PAR EverServ 500 hardware terminals and PAR Tablet 8 mobile devices for servers. Hardware selection followed environmental and performance testing, and tablets were accessorized with protective shields and shoulder straps to increase survivability and portability in full service dining operations.
Operational coverage extended to all 119 Sonny's BBQ locations in the southeast, with the Point Of Sale implementation affecting front of house operations, kitchen workflow through KDS, and guest engagement channels via built-in loyalty and online ordering. The cloud-hosted Brink POS architecture was positioned to minimize Sonny's data center footprint while providing centralized management of POS endpoints and payment workflows.
Governance and rollout were driven by Sonny's internal '68 Refresh' initiative and a comprehensive RFP process led by the CIO, establishing requirements for customer engagement, loyalty integration and a future proof open platform. PAR provided the Brink POS software, tablets, terminals and service solutions for deployment and ongoing support, with rollout plans focused on standardizing configuration and operational procedures across sites.
Stated benefits of the Par Tech Brink POS implementation included streamlined IT operations, reduced onsite data center requirements and enhanced customer engagement through integrated loyalty and mobile ordering, while the open SaaS architecture was cited as enabling faster feature delivery and future extensibility.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2022 | 2022 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
|
2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2011 | 2011 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Sonny's BBQ
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sonny's BBQ Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sonny's BBQ IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sonny's BBQ digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sonny's BBQ Technographics
Sonny's BBQ is a Leisure and Hospitality organization based in United States,
with around 2000 employees and annual revenues of $300.0 million.
Sonny's BBQ operates a diverse technology stack with applications such as
Microsoft Dynamics GP, ParTech Data Central Labor Management and Par Tech Brink POS,
covering areas like ERP Financial, Workforce Management and Point Of Sale.
Sonny's BBQ has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Par Tech.
Sonny's BBQ recently adopted applications including
Thanx in 2024, Amazon S3 in 2023 and Cloudflare CDN in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sonny's BBQ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sonny's BBQ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sonny's BBQ technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.