Wantirna South, 3152, VIC,
Australia
South East Melbourne Phoenix Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by South East Melbourne Phoenix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57 South East Melbourne Phoenix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that South East Melbourne Phoenix has purchased the following applications: Cleeng for Subscription and Recurring Billing in 2020, GumGum for Artificial Intelligence Marketing in 2019, Genius Sports for Analytics and BI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems South East Melbourne Phoenix is running and its propensity to invest more and deepen its relationship with Cleeng , GumGum , Genius Sports or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing South East Melbourne Phoenix revenues, which have grown to $9.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for South East Melbourne Phoenix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cleeng | Legacy | Cleeng | Subscription and Recurring Billing | ERP Financial Management | n/a | 2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genius Sports | Legacy | Genius Sports | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024 South East Melbourne Phoenix deployed Genius Sports, an Analytics and BI application, on its website to surface event data and audience analytics for fans and internal users. The implementation is web-facing, embedding Genius Sports visualization and data presentation capabilities into public site pages and staff-facing dashboards to support digital fan engagement and match reporting. As a 57-employee leisure and hospitality organization in Australia the Phoenix uses Genius Sports on their website to centralize sports data display and basic analytics workflows for marketing and operations teams.
Configuration work emphasized dashboard and widget setup, content feed configuration, and visualization templates consistent with Analytics and BI functional patterns, with the full application name Genius Sports used in site embeds and administrative panels. Operational coverage is focused on marketing and operations functions, with role-based access for content owners and analytics administrators and standard web publishing controls governing what data appears on the public site. Governance centered on site content ownership and analytics administration to maintain data presentation and update cadence across the website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Loyalty | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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