Special Broadcasting Service (SBS) Australia
14 Herbert Street, Artarmon,
Sydney, 2064, NSW,
Australia
Sydney, 2064, NSW,
Australia
61 1800 500 727
Media
Special Broadcasting Service (SBS) Australia Technographics
Special Broadcasting Service (SBS) Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Special Broadcasting Service (SBS) Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Special Broadcasting Service (SBS) Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Special Broadcasting Service (SBS) Australia has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2016, Martian Logic Core HR for Core HR in 2021, GumGum for Artificial Intelligence Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Special Broadcasting Service (SBS) Australia is running and its propensity to invest more and deepen its relationship with Oracle , Martian Logic , Aurion or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Special Broadcasting Service (SBS) Australia revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Special Broadcasting Service (SBS) Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Special Broadcasting Service (SBS) Australia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Special Broadcasting Service (SBS) Australia implemented Oracle E-Business Suite. Oracle E-Business Suite serves as SBS's institutional ERP Financial application to manage core finance and resource planning activities across the broadcaster's technology and corporate functions.
The implementation emphasized ERP Financial modules including General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets and Cash Management, configured to align with SBS financial workflows and reporting needs. Configuration work included chart of accounts design, transaction workflow automation, role based access controls and support for month end reconciliation processes. Applications Analyst responsibilities explicitly included documenting training and workflows, performing user requirements assessments, executing system testing and leading user acceptance testing for Oracle E-Business Suite.
Oracle E-Business Suite is operated alongside other enterprise applications within SBS Technology, with Applications Analysts providing escalation support for Dalet MAM, PAM and Adobe Creative Cloud as part of the broader application support remit. Operational coverage for the Oracle E-Business Suite extended to finance, procurement, technology and production stakeholders who require budgeting and cost tracking capabilities. The deployment is managed within the SBS operational environment and supported through on site application monitoring and support functions.
Governance for the Oracle E-Business Suite rollout incorporated documented workflows, change control for configuration updates, structured communication of testing results to users and vendors and service level fulfilment aligned to SBS KPIs. The Applications Analyst role contributed to strategic direction, training delivery and planning and provided ongoing support for enterprise wide initiatives that rely on the ERP Financial system.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Martian Logic | Legacy | Martian Logic Core HR | Core HR | HCM | n/a | 2021 | 2021 |
In 2021 Special Broadcasting Service SBS Australia deployed Martian Logic Core HR. The deployment is documented on Martian Logic's public clients page where SBS is represented as a customer in the Australian media sector for HR and recruitment processes, and Core HR usage is inferred from the vendor's HRIS, onboarding and offboarding capabilities rather than an explicit vendor case study.
The implementation emphasizes Core HR functionality, with configuration aligned to HRIS core records, candidate tracking and automated onboarding and offboarding workflows, reflecting Martian Logic Core HR capabilities for candidate-to-employee lifecycle management. Operational scope covers SBS HR and recruitment teams across its Australian media operations, centralizing employee master data and standardizing hiring and exit procedures, while governance work focused on formalizing workflow approvals and role based access to personnel records to support compliance and operational consistency.
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Payroll | HCM |
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2013 | 2013 |
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Recruiting | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2013 | 2013 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Special Broadcasting Service (SBS) Australia deployed GumGum on its public website sbs.com.au. The implementation uses GumGum as an Artificial Intelligence Marketing application to provide contextual advertising and on-page content intelligence across SBS digital properties, aligning the vendor's visual and semantic analysis capabilities with the broadcaster's web inventory.
Deployment was executed at the site level via embedded GumGum web tag and client-side script to analyze page images and text and to surface contextually relevant media placements within editorial pages. Operational responsibility is situated within digital content and advertising operations, with configuration and governance aligned to web publishing and ad operations workflows, and the scope is focused on the sbs.com.au domain rather than backend enterprise systems.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2018 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2018 | 2019 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Network Management and Monitoring | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Special Broadcasting Service (SBS) Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Special Broadcasting Service (SBS) Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Special Broadcasting Service (SBS) Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Special Broadcasting Service (SBS) Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Special Broadcasting Service (SBS) Australia Technographics
Special Broadcasting Service (SBS) Australia is a Media organization based in Australia,
with around 2000 employees and annual revenues of $500.0 million.
Special Broadcasting Service (SBS) Australia operates a diverse technology stack with applications such as
Oracle E-Business Suite, Martian Logic Core HR and GumGum,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
Special Broadcasting Service (SBS) Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Martian Logic and GumGum.
Special Broadcasting Service (SBS) Australia recently adopted applications including
Conviva in 2024, PubMatic in 2022 and Index Exchange in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Special Broadcasting Service (SBS) Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Special Broadcasting Service (SBS) Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Special Broadcasting Service (SBS) Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.