Spin Master
225 King Street West Suite 200,
Toronto, M5V 3M2, ON,
Canada
Toronto, M5V 3M2, ON,
Canada
1 416-364-6002
Retail
Spin Master Technographics
Spin Master Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Spin Master and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 Spin Master employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spin Master has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Phenom Talent CRM for Candidate Relationship Management in 2014, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spin Master is running and its propensity to invest more and deepen its relationship with SAP , Stripe , Phenom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spin Master revenues, which have grown to $1.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spin Master intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Spin Master Tech Stack and Enterprise Applications
Spin Master ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, Spin Master implemented SAP S/4 HANA as part of an ERP Financial program. The initiative was driven by the Business Intelligence organization which led an enterprise transformation toward a data driven company, managing a hybrid team of full time SAP data and analytics professionals and business experts to deliver the analytics and reporting vision.
SAP S/4 HANA was configured to support core ERP Financial functions while a dedicated realtime operational reporting track was executed within the overall S/4 HANA deployment. The team defined technical data models and automation patterns to enable realtime extraction and replication of transactional finance events into analytics stores to support self service analytics and operational reporting workflows.
Transactional feeds from SAP S/4 HANA were directed into an Enterprise Data Platform to create a single source for finance and operational analytics, aligning the SAP S/4 HANA application with enterprise reporting layers. The technical architecture vision prioritized selection of components that enable data cataloging, governed data mart layers, and semantic models for finance and operational reporting across global operations.
Governance was centered on the head of Business Intelligence who owned the technical architecture vision and component selection, instituting cross functional workflows between finance and BI for the realtime reporting rollout. The scope explicitly connected Spin Master SAP S/4 HANA ERP Financial capabilities to finance and business intelligence functions, embedding enterprise analytics governance and self service enablement into the operating model.
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Subscription and Recurring Billing | ERP |
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2018 | 2018 |
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Spin Master HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2014 | 2014 |
In 2014 Spin Master implemented Phenom Talent CRM in the Candidate Relationship Management category. The deployment embedded Phenom People on the Spin Master careers website to capture candidate touch points and drive ongoing engagement through the public hiring channel.
Phenom Talent CRM was configured to operate as a centralized candidate engagement layer, leveraging standard Candidate Relationship Management capabilities such as talent pools, candidate profiles, automated engagement campaigns, event and referral tracking, and segmentation for targeted outreach. Configuration work emphasized recruiter and sourcer workflows, templated communications, and profile enrichment to improve candidate matching and nurture processes.
The implementation integrated the careers site capture mechanisms with internal recruitment workflows so that inquiries and profiles captured via Phenom People flowed into Spin Master hiring channels and recruiter queues. Operational coverage centered on talent acquisition, recruiting teams, and hiring managers, with the Phenom Talent CRM instance acting as the primary system for candidate marketing and lifecycle orchestration.
Governance was established around campaign ownership, candidate data segmentation, and recruiter workflow handoffs, enabling structured cadence for nurturing and event follow up. The approach prioritized consistent employer brand presentation on the careers site and centralized management of engagement assets through Phenom Talent CRM, aligning recruitment marketing and sourcing operations under a single Candidate Relationship Management framework.
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Spin Master AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
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Spin Master Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Spin Master Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2018 | 2018 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Spin Master eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Spin Master CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Spin Master EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2018 | 2018 |
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Spin Master ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Spin Master TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Spin Master PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Spin Master IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Spin Master CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Spin Master
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Legal Affairs & Intellectual Property | VP | Legal | |
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Executive Vice President and General Counsel, Corporate Secretary | VP | Finance | |
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VP Credit and Risk Management | VP | Risk | |
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Associate General Counsel and Data Protection Officer | Director | Legal | |
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Apps Being Evaluated by Spin Master Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Spin Master IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Spin Master digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Spin Master Technographics
Spin Master is a Retail organization based in Canada,
with around 2400 employees and annual revenues of $1.52 billion.
Spin Master operates a diverse technology stack with applications such as
SAP S/4 HANA, Phenom Talent CRM and GumGum,
covering areas like ERP Financial, Candidate Relationship Management and Artificial Intelligence Marketing.
Spin Master has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Phenom and GumGum.
Spin Master recently adopted applications including
Amobee Turn in 2024, Cloudflare DNS in 2024 and Lotame DMP in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Spin Master’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Spin Master’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Spin Master technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.