Sportsbet
Level 17/367 Collins St,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 8 0099-0907
Leisure and Hospitality
Sportsbet Technographics
Sportsbet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sportsbet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Sportsbet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sportsbet has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2024, PageUp ATS for Applicant Tracking System in 2019, Zendesk Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sportsbet is running and its propensity to invest more and deepen its relationship with Oracle , Apple , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sportsbet revenues, which have grown to $1.26 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sportsbet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sportsbet Tech Stack and Enterprise Applications
Sportsbet ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2024 | 2025 |
In 2024, Sportsbet implemented Oracle Cloud ERP under the banner of Project Polaris, deploying Oracle Fusion Cloud Financials as the core financial management platform. Oracle Cloud ERP was positioned to consolidate Sportsbet's finance operations and to align the business with Flutter's portfolio strategy for a unified financial systems environment.
The implementation focused on ERP Financial capabilities typical for a corporate finance deployment, including general ledger, accounts payable, accounts receivable, fixed asset accounting, cash management, multi-entity accounting and financial close orchestration using Oracle Fusion Cloud Financials. Configuration emphasized standardized chart of accounts and common accounting rules to support multi-entity consolidation and intercompany processing across the scope of the finance organization.
Operational leadership for the program is reported under a Program Director and a GM Finance Transformation, reflecting a centralized program structure driving rollout and governance. The effort is framed as a finance transformation program, with governance and process standardization to centralize financial control and reporting across Sportsbet and to enable alignment with Flutter’s broader consolidation of portfolio companies.
The narrative centers on Sportsbet Oracle Cloud ERP ERP Financial as the application and category responsible for unifying finance functions, standardizing core accounting workflows, and establishing a single financial management platform to support group-level consolidation objectives.
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Payment Processing | ERP |
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2020 | 2020 |
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Sportsbet HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Sportsbet deployed PageUp ATS as its Applicant Tracking System. The implementation places PageUp ATS on the public careers site to support recruitment and talent acquisition across Sportsbet's Australian operations.
PageUp ATS was configured to host job postings and the online application form, capture candidate profiles, and manage candidate status through configurable hiring stages. The implementation includes candidate screening workflows, interview scheduling capabilities, and reporting and analytics modules commonly used in Applicant Tracking System deployments.
The careers site integration is served from a PageUp hosted application endpoint, indicating a cloud delivered deployment and an externally hosted application form on the corporate website. Operational coverage centers on the HR and Talent Acquisition teams and extends to hiring managers across departments.
Governance was established through role based access, standardized requisition templates, and hiring manager approval workflows to enforce consistent recruitment processes. The PageUp ATS deployment emphasizes web integrated candidate intake and centralized applicant tracking for Sportsbet's recruitment function.
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BackGround Screening | HCM |
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2019 | 2019 |
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Benefits Administration | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2012 | 2012 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2013 | 2013 |
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Payroll | HCM |
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2023 | 2024 |
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Workforce Management | HCM |
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2016 | 2016 |
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Sportsbet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Sportsbet deployed Zendesk Chat on its public website. Zendesk Chat is used as the customer-facing channel within the Chatbots and Conversational AI category to route live conversations and capture chat transcripts for online customer service on sportsbet.com.au.
The Zendesk Chat implementation is embedded as a web chat widget and is focused on real-time customer engagement and support, supporting front line customer service and digital engagement functions. Configuration includes session based routing, automated greetings and transcript capture consistent with chat deployments, and the service is managed as a central online support channel for Sportsbet’s website traffic.
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Sportsbet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Sportsbet Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Sportsbet eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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Sportsbet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2017 | 2017 |
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Sportsbet ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Sportsbet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2022 | 2022 |
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Robotic Process Automation | PaaS |
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2022 | 2022 |
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Sportsbet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Sportsbet CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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Sportsbet Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Sportsbet
| First Name | Last Name | Title | Function | Department | Phone | |
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GM People and Culture | CXO | HR | |
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HR Business Partner | Manager | HR | |
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Head of Talent at Sportsbet | Director | HR | |
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Chief Customer, Sustainability and People Officer | CXO | Customer Service | |
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Payroll Officer | Manager | Finance | |
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Head of Performance, Reward & People Operations | Director | HR | |
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HR Operations Manager | Manager | HR | |
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Head of Platforms - Customer | Director | Customer Service | |
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Head of Customer Experience | Director | Customer Service | |
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General Manager - Customer Experience Delivery | Manager | Customer Service | |
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Customer Services Manager | Manager | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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HR Business Partner | Manager | HR | |
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Payroll Manager | Manager | HR | |
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GM People & Culture | CXO | HR | |
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GM- People | CXO | HR | |
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HR Business Partner | Director | HR | |
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Chief People Officer | CXO | HR | |
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Payroll Officer | Manager | HR | |
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Payroll Officer | Manager | HR | |
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Apps Being Evaluated by Sportsbet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sportsbet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sportsbet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sportsbet Technographics
Sportsbet is a Leisure and Hospitality organization based in Australia,
with around 7000 employees and annual revenues of $1.26 billion.
Sportsbet operates a diverse technology stack with applications such as
Oracle Cloud ERP, PageUp ATS and Zendesk Chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Sportsbet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PageUp and Zendesk.
Sportsbet recently adopted applications including
Oracle Cloud ERP in 2024, Affinity Payroll in 2023 and Visa CardinalCommerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sportsbet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sportsbet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sportsbet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.