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India
Starbucks India Technographics
Starbucks India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Starbucks India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4437 Starbucks India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Starbucks India has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2012, SAP SuccessFactors Employee Central for Core HR in 2021, Reciproci Member Manager for Membership Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Starbucks India is running and its propensity to invest more and deepen its relationship with SAP , VA Tech Ventures , Reciproci or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Starbucks India revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Starbucks India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Starbucks India Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | Tata Consultancy Services (TCS) | 2012 | 2012 |
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Expense Management | ERP Financial Management |
|
2021 | 2021 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2021 | 2021 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reciproci | Legacy | Reciproci Member Manager | Membership Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Starbucks India implemented Reciproci Member Manager to support regional loyalty and CRM capabilities. The Reciproci Member Manager deployment targeted Membership Management use cases for Starbucks India, emphasizing member profiles, tier and rewards orchestration, and app-driven engagement workflows. Reciproci lists Starbucks India among featured customers and public vendor references frame the engagement in the context of CRM and membership management for the Indian market.
Configuration and functional work centered on membership modules typical to the category, including member profile management, tier and rewards configuration, campaign orchestration, and CRM-aligned segmentation for personalized engagement. Automation patterns implemented aligned with membership management workflows, supporting event-driven campaign triggers and real-time handling of app interactions to maintain synchronized member state.
The implementation covered Starbucks India regional member programs and integrated with the Starbucks India mobile app and internal CRM workflows to enable app-driven customer journeys and campaign execution. Governance and operational ownership were aligned to membership and CRM teams within Starbucks India to control program rules, segmentation logic, and offer governance across regional operations.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Inventory Management | SCM |
|
2012 | 2012 |
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Order Management | SCM |
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2024 | 2024 |
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Supply Chain Management | SCM |
|
2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2022 | 2022 |
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Tag Management | CRM |
|
2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2024 | 2024 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Content Delivery Network | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
DDoS Protection | CyberSecurity |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Starbucks India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Starbucks India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||