AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Starwood Hotels Tech Stack and Enterprise Applications

CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
The Trade Desk Legacy The Trade Desk Digital Advertising Platform CRM n/a 2018 2018
Marketing Analytics CRM 2014 2014
Marketing Automation CRM 2018 2018
Tag Management CRM 2018 2018
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Vyyer Technologies Legacy Vyyer AML, Fraud and Compliance TRM n/a 2023 2023
In 2023, Starwood Hotels implemented Vyyer to operationalize guest identity verification and KYC/AML-related processes across Starwood Hotels properties in the United States. The deployment targeted contactless check-in channels and property-level compliance workflows, positioning Vyyer as the primary AML, Fraud and Compliance application for front-of-house verification and fraud prevention efforts. Vyyer was configured to support identity verification and KYC workflows, leveraging Vyyer’s hospitality and enterprise SDK capabilities to instrument contactless check-in, mobile and kiosk enrollment, and automated document capture and verification. Functional modules inferred from the vendor SDK usage include guest identity capture, automated KYC decisioning workflows, and exception routing for manual review, all aligned with standard AML, Fraud and Compliance operations. Integration work focused on embedding the Vyyer SDK into property contactless check-in flows and front-desk interaction points, with operational coverage limited to Starwood Hotels properties in the United States. The implementation impacted guest services, front desk operations, and compliance teams, enabling a unified identity verification layer across those business functions while preserving property-level operational control. Operational governance aligned verification exceptions and KYC adjudication with Starwood’s compliance and guest services teams, establishing escalation paths for suspected fraud and property-level remediation procedures. Vyyer is referenced on the vendor site with Starwood branding, supporting the inference that the application is the operational identity verification and AML, Fraud and Compliance backbone for contactless check-in and ongoing fraud prevention at the covered properties.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2014 2014
Servers, Storage and Networking IaaS 2007 2007

IT Decision Makers and Key Stakeholders at Starwood Hotels

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Starwood Hotels Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Starwood Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Starwood Hotels digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Starwood Hotels Technographics
Starwood Hotels is a Leisure and Hospitality organization based in United States, with around 3862 employees and annual revenues of $400.0 million.
Starwood Hotels operates a diverse technology stack with applications such as The Trade Desk, Vyyer and Rackspace Cloud, covering areas like Digital Advertising Platform, AML, Fraud and Compliance and Application Hosting and Computing Services.
Starwood Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as The Trade Desk, Vyyer Technologies and Rackspace Technology.
Starwood Hotels recently adopted applications including Vyyer in 2023, Google Cloud Platform (GCP) in 2021 and The Trade Desk in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Starwood Hotels’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Starwood Hotels’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Starwood Hotels technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.