Coconut Grove, 33133, FL,
United States
Starwood Hotels Technographics
Starwood Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Starwood Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3862 Starwood Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Starwood Hotels has purchased the following applications: The Trade Desk for Digital Advertising Platform in 2018, Vyyer for AML, Fraud and Compliance in 2023, Rackspace Cloud for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Starwood Hotels is running and its propensity to invest more and deepen its relationship with The Trade Desk , Matomo , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Starwood Hotels revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Starwood Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Starwood Hotels Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vyyer Technologies | Legacy | Vyyer | AML, Fraud and Compliance | TRM | n/a | 2023 | 2023 |
In 2023, Starwood Hotels implemented Vyyer to operationalize guest identity verification and KYC/AML-related processes across Starwood Hotels properties in the United States. The deployment targeted contactless check-in channels and property-level compliance workflows, positioning Vyyer as the primary AML, Fraud and Compliance application for front-of-house verification and fraud prevention efforts.
Vyyer was configured to support identity verification and KYC workflows, leveraging Vyyer’s hospitality and enterprise SDK capabilities to instrument contactless check-in, mobile and kiosk enrollment, and automated document capture and verification. Functional modules inferred from the vendor SDK usage include guest identity capture, automated KYC decisioning workflows, and exception routing for manual review, all aligned with standard AML, Fraud and Compliance operations.
Integration work focused on embedding the Vyyer SDK into property contactless check-in flows and front-desk interaction points, with operational coverage limited to Starwood Hotels properties in the United States. The implementation impacted guest services, front desk operations, and compliance teams, enabling a unified identity verification layer across those business functions while preserving property-level operational control.
Operational governance aligned verification exceptions and KYC adjudication with Starwood’s compliance and guest services teams, establishing escalation paths for suspected fraud and property-level remediation procedures. Vyyer is referenced on the vendor site with Starwood branding, supporting the inference that the application is the operational identity verification and AML, Fraud and Compliance backbone for contactless check-in and ongoing fraud prevention at the covered properties.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Servers, Storage and Networking | IaaS |
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2007 | 2007 |
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IT Decision Makers and Key Stakeholders at Starwood Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Starwood Hotels Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||