Frechen, 50226,
Germany
Steinzeug-Keramo Technographics
Steinzeug-Keramo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Steinzeug-Keramo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Steinzeug-Keramo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Steinzeug-Keramo has purchased the following applications: B2B.IQ Platform for Account Based Marketing in 2019, InterNetX Cloud for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Steinzeug-Keramo is running and its propensity to invest more and deepen its relationship with B2B Media Group , InterNetX , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Steinzeug-Keramo revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Steinzeug-Keramo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Steinzeug-Keramo Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B2B Media Group | Legacy | B2B.IQ Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Steinzeug-Keramo implemented B2B.IQ Platform as an Account Based Marketing solution. The initial deployment focused on reaching the companys highest value target accounts through display and native advertising channels supported by the platform.
Configuration centered on account selection and audience segmentation, campaign orchestration, creative delivery, and performance reporting modules inside B2B.IQ Platform. The implementation used the platform's data-driven targeting and campaign management workflows typical of Account Based Marketing to drive programmatic display and native placements.
B2B Media Group provided a data pool and execution support for the display and native advertising campaigns, a contribution explicitly credited by Steinzeug-Keramo Digital Project Manager Julia Hebenstreit. Operational ownership rested with the marketing and demand generation functions, and campaigns were managed through centralized planning and iterative project reviews.
Steinzeug-Keramo reported being very satisfied with the results of the implemented campaigns and committed to carrying out further projects together in the following year, confirming ongoing adoption. B2B.IQ Platform therefore became the primary Account Based Marketing tool used to target top accounts via display and native advertising at Steinzeug-Keramo.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InterNetX | Legacy | InterNetX Cloud | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Steinzeug-Keramo implemented InterNetX Cloud to host its public corporate website. Steinzeug-Keramo implemented InterNetX Cloud as its Application Hosting and Computing Services platform to support web delivery and domain management for its customer facing site.
The implementation centered on cloud compute provisioning and managed DNS services typical of Application Hosting and Computing Services, including virtual server instances for web application hosting, centralized DNS and domain registration management, SSL certificate lifecycle support, persistent storage for web assets, and monitoring for availability. Configuration work focused on provisioning compute resources and DNS delegation to InterNetX Cloud, and on integrating certificate issuance and renewal into the hosting configuration.
Operational scope remained focused on the corporate website and external digital presence, with the IT organization responsible for instance provisioning, DNS change control, and deployment orchestration. Governance practices emphasized domain ownership and certificate management, and rollout activity included DNS cutover and staged instance provisioning to minimize public site disruption.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Steinzeug-Keramo
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Apps Being Evaluated by Steinzeug-Keramo Executives
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