Chester, 10918-1032, NY,
United States
Straus Newspapers Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Straus Newspapers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24 Straus Newspapers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Straus Newspapers has purchased the following applications: Protecmedia MAS for Analytics and BI in 2020, Slack Connect for Collaboration in 2022, Protecmedia IterWCM for Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Straus Newspapers is running and its propensity to invest more and deepen its relationship with Protecmedia , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Straus Newspapers revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Straus Newspapers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Protecmedia | Legacy | Protecmedia MAS | Analytics and BI | Analytics and BI | Etype Services | 2020 | 2020 |
In 2020 Straus Newspapers deployed Protecmedia MAS as its Analytics and BI platform to unify editorial publishing and audience analytics across the group. Protecmedia MAS was implemented to consolidate print and web workflows across 18 local publications and the deployment was delivered with partner Etype Services.
Protecmedia MAS provided real time web metrics, audience segmentation and analytics dashboards as core Analytics and BI capabilities, and was used to instrument content performance and push analytics for editorial teams. Configuration emphasized unified editorial production workflows and web publishing telemetry, aligning content metadata, audience segments and performance reporting within a single Media Cloud application.
The implementation integrated Protecmedia MAS with Straus Newspapers web publishing and print production pipelines to cover editorial and digital operations across all 18 titles, expanding operational scope to audience development and newsroom analytics functions. Etype Services supported deployment and initial configuration, enabling newsroom users to access real time metrics and segmented audience data alongside publishing tools.
The Protecmedia MAS rollout is described as spanning the full set of local publications and the case reports an approximately 62% average increase in web traffic between 2019 and 2020, with substantially higher monthly visitor counts noted. Governance changes centered on centralized analytics reporting for editorial decisions and the introduction of audience segmentation workflows to inform content push strategies.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Protecmedia | Legacy | Protecmedia IterWCM | Content Management | Content Management | Etype Services | 2019 | 2019 |
In 2019, Straus Newspapers implemented Protecmedia IterWCM as a cloud editorial platform in a Content Management deployment across its 18 local publications. The implementation used Protecmedia Cloud, Milenium-based architecture with Iter included in the Media Cloud to centralize editorial and publishing operations and to migrate over 300,000 articles into the new system. The project scope targeted newsroom and print to web convergence for Straus News publications in the United States.
Protecmedia IterWCM was configured to support core editorial workflow and web publishing capabilities, including content ingestion, archive migration, scheduling, template management, and multi edition publishing orchestration consistent with Content Management functional expectations. Configuration emphasized unified editorial queues, templated front end publishing paths, and automated content distribution to both print and web channels to streamline cross platform workflows. The deployment retained cloud native hosting and a central content repository architecture to enable consolidated authoring and edition control.
Etype Services acted as the SI VAR for installation and rollout, completing installation and training rapidly for Straus Newspapers newsroom teams. The US newsroom and web publishing project produced a significant web traffic increase and streamlined multi edition publishing operations for the 18 publications. Governance adjustments focused on standardized editorial processes and training driven adoption to sustain the unified Content Management workflow.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
|
2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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