Kingston, 2364, MA,
United States
Sullivan Brothers Toyota Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sullivan Brothers Toyota and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 54 Sullivan Brothers Toyota employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sullivan Brothers Toyota has purchased the following applications: Upstart for Loan Management in 2023, EpiServer CMS for Web Content Management in 2020, Recall Masters for Automotive Dealership CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sullivan Brothers Toyota is running and its propensity to invest more and deepen its relationship with Upstart , Optimizely , Recall Masters or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sullivan Brothers Toyota revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sullivan Brothers Toyota intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Upstart | Legacy | Upstart | Loan Management | ERP Services and Operations | n/a | 2023 | 2023 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recall Masters | Legacy | Recall Masters | Automotive Dealership CRM | CRM | n/a | 2016 | 2016 |
In 2016 Sullivan Brothers Toyota implemented Recall Masters, deploying the application as part of its Automotive Dealership CRM to identify open recalls and manage owner communications. The U.S. implementation was executed as a CRM recall communications program within the dealership environment.
The deployment used Recall Masters recall identification and communications capabilities, configured to run a four month outreach program that matched vehicle records to owner contact information and executed outbound messaging to owners with open recalls. Functional workflows included recall identification, targeted outreach sequencing, and campaign tracking to coordinate appointment scheduling and customer follow up using the Recall Masters application.
Operational scope centered on the dealership service and sales functions, and the CRM recall communications campaign generated approximately $384,000 in additional service revenue and led to 81 vehicle sales according to the Recall Masters case study and press release. Governance focused on centralized campaign orchestration and reporting across dealership service and sales operations during the campaign period.
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Customer Data Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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