SumUp
16-20 Short's Gardens,
London, WC2H 9US,
United Kingdom
London, WC2H 9US,
United Kingdom
44 02 3289-9174
Banking and Financial Services
SumUp Technographics
SumUp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SumUp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 SumUp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
SumUp has purchased the following applications: Apple Pay for Payment Processing in 2020, Playvox Coaching for Learning and Development in 2022, Incident AI Platform for Intelligent Process Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SumUp is running and its propensity to invest more and deepen its relationship with Apple , Google , Playvox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SumUp revenues, which have grown to $289.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SumUp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SumUp Tech Stack and Enterprise Applications
SumUp ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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SumUp HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Playvox | Legacy | Playvox Coaching | Learning and Development | HCM | n/a | 2022 | 2022 |
In 2022 SumUp implemented Playvox Coaching in the Learning and Development category to strengthen Quality Management, coaching and learning for its customer support organization across the EMEA region. The deployment focused on the CRM and support process area, positioning Playvox Coaching as the central coaching and QA application for frontline agents and team leads.
The implementation used customized coaching forms and calibration features to standardize evaluation criteria and to structure recurring 1:1 coaching sessions. Playvox Coaching was configured to capture evidence from support interactions and to drive targeted learning assignments aligned with observed knowledge gaps, reinforcing QA scoring and coaching workflows typical of Learning and Development platforms.
Calibration sessions and standardized coaching forms were applied as governance mechanisms to improve inter-rater consistency and to embed a regular coaching cadence into team lead processes. Operational coverage centered on support functions in EMEA, with Quality Management, coaching, and learning teams using the platform to prioritize training needs and to document agent development over time.
The deployment produced a reported 5% CSAT improvement in the first year and enabled faster identification of knowledge gaps for more targeted training. Those outcomes were attributed to sustained use of Playvox Coaching and the calibration-driven coaching process.
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SumUp AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pineapple Technology | Legacy | Incident AI Platform | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, SumUp implemented Incident AI Platform as a centralized incident management solution. The deployment used vendor Pineapple Technology and targeted SRE and operations teams to unify incident handling and streamline incident communication across its teams and regions, aligning the work under the Intelligent Process Automation category for incident management functions.
The implementation emphasized consolidated incident workflows and automation, with Incident AI Platform configured to run consistent, automated responses, orchestrate communications during active incidents, and support structured post incident reviews. Functional capabilities implemented included incident detection to response orchestration, runbook-driven automation for repeatable actions, and a single timeline for cross functional incident communication, reflecting common Intelligent Process Automation workflows for operations and reliability engineering.
Governance changes focused on standardizing incident response playbooks and post incident review processes, enabling consistent handoffs between SRE, operations, and support functions. The vendor case study reports consolidation of incident workflows and improved ability to run consistent automated responses and post incident reviews, indicating operational consolidation and tighter process control following the Incident AI Platform deployment.
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SumUp Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2022 | 2022 |
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PBX, VoiP and Phone Systems | Collaboration |
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2020 | 2020 |
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SumUp Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2017 | 2017 |
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SumUp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2012 | 2012 |
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SumUp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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SumUp TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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SumUp PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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SumUp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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SumUp CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at SumUp
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Salesforce Administrator and Contact Centre Admin | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Senior Salesforce Administrator | Manager | Marketing | |
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Senior Salesforce Administrator | Manager | Marketing | |
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Salesforce-Administrator | Manager | Marketing | |
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Junior Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator & Digital Engagement Specialist | Manager | Marketing | |
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Junior Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by SumUp Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SumUp IT executives and key decision makers. This section highlights SumUp's latest recorded technology evaluations, including Legacy for Legacy System on 2024-11-12 and Salesforce Sales Cloud for CRM, Sales Automation, Sales Engagement on 2024-11-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SumUp digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-11-12 | SumUp | Evaluated | Legacy Vendor | Legacy | Legacy System | Legacy |
| 2024-11-12 | SumUp | Evaluated | Salesforce | Salesforce Sales Cloud | CRM, Sales Automation, Sales Engagement | CRM |
FAQ - APPS RUN THE WORLD SumUp Technographics
SumUp is a Banking and Financial Services organization based in United Kingdom,
with around 3000 employees and annual revenues of $289.0 million.
SumUp operates a diverse technology stack with applications such as
Apple Pay, Playvox Coaching and Incident AI Platform,
covering areas like Payment Processing, Learning and Development and Intelligent Process Automation.
SumUp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Playvox and Pineapple Technology.
SumUp recently adopted applications including
Microsoft Clarity in 2024, Mouseflow in 2024 and OneTrust CookiePro in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SumUp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SumUp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SumUp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.