London, WC2H 9US,
United Kingdom
SumUp Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SumUp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 SumUp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
SumUp has purchased the following applications: Apple Pay for Payment Processing in 2020, Playvox Coaching for Learning and Development in 2022, Incident AI Platform for Intelligent Process Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SumUp is running and its propensity to invest more and deepen its relationship with Apple , Google , Playvox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SumUp revenues, which have grown to $289.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SumUp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Playvox | Legacy | Playvox Coaching | Learning and Development | HCM | n/a | 2022 | 2022 |
In 2022 SumUp implemented Playvox Coaching in the Learning and Development category to strengthen Quality Management, coaching and learning for its customer support organization across the EMEA region. The deployment focused on the CRM and support process area, positioning Playvox Coaching as the central coaching and QA application for frontline agents and team leads.
The implementation used customized coaching forms and calibration features to standardize evaluation criteria and to structure recurring 1:1 coaching sessions. Playvox Coaching was configured to capture evidence from support interactions and to drive targeted learning assignments aligned with observed knowledge gaps, reinforcing QA scoring and coaching workflows typical of Learning and Development platforms.
Calibration sessions and standardized coaching forms were applied as governance mechanisms to improve inter-rater consistency and to embed a regular coaching cadence into team lead processes. Operational coverage centered on support functions in EMEA, with Quality Management, coaching, and learning teams using the platform to prioritize training needs and to document agent development over time.
The deployment produced a reported 5% CSAT improvement in the first year and enabled faster identification of knowledge gaps for more targeted training. Those outcomes were attributed to sustained use of Playvox Coaching and the calibration-driven coaching process.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pineapple Technology | Legacy | Incident AI Platform | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, SumUp implemented Incident AI Platform as a centralized incident management solution. The deployment used vendor Pineapple Technology and targeted SRE and operations teams to unify incident handling and streamline incident communication across its teams and regions, aligning the work under the Intelligent Process Automation category for incident management functions.
The implementation emphasized consolidated incident workflows and automation, with Incident AI Platform configured to run consistent, automated responses, orchestrate communications during active incidents, and support structured post incident reviews. Functional capabilities implemented included incident detection to response orchestration, runbook-driven automation for repeatable actions, and a single timeline for cross functional incident communication, reflecting common Intelligent Process Automation workflows for operations and reliability engineering.
Governance changes focused on standardizing incident response playbooks and post incident review processes, enabling consistent handoffs between SRE, operations, and support functions. The vendor case study reports consolidation of incident workflows and improved ability to run consistent automated responses and post incident reviews, indicating operational consolidation and tighter process control following the Incident AI Platform deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2022 | 2022 |
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PBX, VoiP and Phone Systems | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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