Supermercados Mayoristas Makro S.A. Technographics
Supermercados Mayoristas Makro S.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Supermercados Mayoristas Makro S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2241 Supermercados Mayoristas Makro S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Supermercados Mayoristas Makro S.A. has purchased the following applications: Oracle Retail Merchandising System for Retail Management in 2014, Microsoft 365 for Collaboration in 2019, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Supermercados Mayoristas Makro S.A. is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Supermercados Mayoristas Makro S.A. revenues, which have grown to $482.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Supermercados Mayoristas Makro S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Supermercados Mayoristas Makro S.A. Tech Stack and Enterprise Applications
Supermercados Mayoristas Makro S.A. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Supermercados Mayoristas Makro S.A. implemented Oracle Retail Merchandising System as part of the Makro, Argentina, Oracle Retail Sales Audit ReSA project. The deployment targeted core Retail Management functions and centralized merchandising and sales audit processes across Makro Argentina.
The implementation configured Oracle Retail Merchandising System modules typical for the Retail Management category, including merchandise hierarchy, assortment planning, pricing controls, promotions configuration, and inventory replenishment rules, while BI Publisher was implemented to produce standardized sales audit and management reports. Oracle Retail Merchandising System and BI Publisher were used to formalize audit templates and scheduled report distribution to merchandising and finance stakeholders.
Operational scope focused on merchandising and sales audit teams within Makro Argentina, with governance organized around the ReSA program to standardize workflows, reporting templates, and approval gates for pricing and promotional changes. The project emphasized configuration driven controls and report driven audit processes to support retail merchandising operations.
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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Supermercados Mayoristas Makro S.A. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Supermercados Mayoristas Makro S.A. implemented Microsoft 365 as its Collaboration platform. Public traces in the corporate web footprint indicate an active Microsoft 365 tenancy tied to the company website, confirming web-facing configuration and tenancy artifacts associated with the application.
Microsoft 365 is deployed to provide core collaboration capabilities including corporate email, document collaboration and storage, real-time team communication, and intranet content management consistent with Collaboration category expectations. The deployment appears organized as a centralized cloud tenant supporting corporate functions and store-facing teams within Argentina, enabling standard collaboration workflows for merchandising, procurement, HR, finance and store operations. Governance is aligned to centralized tenant controls, with inferred role-based access and document lifecycle workflows to manage content and user access across departments, while web-facing configuration links the corporate site to the Microsoft 365 environment.
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Supermercados Mayoristas Makro S.A. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Supermercados Mayoristas Makro S.A. deployed Amazon SES to provide Transactional Email services for its public website. Amazon SES is the designated transactional mail engine for website-triggered messages and is used to support transactional workflows such as order confirmations, account notifications and password resets originating from the site.
The implementation integrates the website application layer with Amazon SES using SMTP and API-based sending, consolidating outbound programmatic email under a cloud email service. Configuration and operational controls align with common Transactional Email capabilities, including verified sending domains, DKIM and SPF configuration, template management, and bounce and complaint feedback handling to support automated processing of delivery events on the Argentina site.
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Supermercados Mayoristas Makro S.A. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Supermercados Mayoristas Makro S.A.
Apps Being Evaluated by Supermercados Mayoristas Makro S.A. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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