Sweetwater
Sweetwater Technographics
Sweetwater Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sweetwater and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Sweetwater employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sweetwater has purchased the following applications: Workday Financial Management for ERP Financial in 2024, Phenom Talent CRM for Candidate Relationship Management in 2025, Ticketmaster for Reservation and Booking Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sweetwater is running and its propensity to invest more and deepen its relationship with Workday , Phenom , Ticketmaster or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sweetwater revenues, which have grown to $1.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sweetwater intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sweetwater Tech Stack and Enterprise Applications
Sweetwater ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Financial Management | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024 Sweetwater implemented Workday Financial Management as its ERP Financial platform to centralize core finance processes for the retail organization. The deployment targets finance and related business functions across the company, with the Workday Finance Architect role established as the primary subject matter expert for day to day support, requirements translation, and system stewardship.
Workday Financial Management was configured to support FP&A reporting, Expenses, Procurement, and Projects, with emphasis on Advanced Reporting and Prism Analytics for operational dashboards and decision support. Configuration work included role based security and permissions management, report and dashboard development, data governance rules, and ongoing audits to ensure data accuracy and integrity.
Integrations were managed through Workday standard mechanisms including web services, EIBs, and connectors to sustain data flows between Workday Financial Management and external systems. The operational coverage described centers on Finance, with IT partnering to coordinate testing, deployment, updates, and incident response while maintaining compliance with data privacy and financial security requirements.
Governance and process work included enforcement of Workday best practices, documentation and training programs, scheduled testing and maintenance cycles, and a structured approach to change requests and enhancements. The implementation emphasizes continuous operational support through a dedicated Workday Finance Architect, periodic data audits, and stakeholder collaboration to align system configuration with accounting and finance controls.
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Sweetwater HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2025 | 2025 |
In 2025, Sweetwater implemented Phenom Talent CRM for Candidate Relationship Management. The initial deployment emphasized retail Talent Acquisition and store hiring operations, targeting seasonal surge hiring, new store opening support, and ongoing pipeline cultivation across corporate recruiters and store managers.
Phenom Talent CRM was configured with explicit candidate engagement and automation modules, including Phenom Campaigns for personalized outreach, Phenom Hiring Assistant chatbot for self service candidate qualification, Phenom Talent Companion Agent for mobile-first candidate journeys, and Phenom Fit Score to surface higher potential matches. The implementation used automated hiring workflows that trigger on candidate actions and tailored hiring statuses aligned to recruiter responsibilities, with interview scheduling automation and alumni network reengagement campaigns embedded into the system.
Operational coverage centered on Talent Acquisition, recruiting teams, HR business partners, and store operations as the primary business functions impacted. The approach emphasized consumer grade candidate experiences and mobile hiring journeys, noting that over 70% of retail applications arrive via mobile and the Phenom Talent Companion Agent enables a candidate flow from discovery to scheduling in under eight minutes, supporting faster engagement and reduced abandonment.
Governance changes included aligning hiring status taxonomy to recruiter workflows and central orchestration between corporate TA and store managers to maintain brand consistency while enabling local hiring speed. The shift from reactive posting to continuous pipeline orchestration drove practical outcomes explicitly reported by Sweetwater, including saving hundreds of hours per month on interview scheduling and freeing recruiters to focus on targeted sourcing and relationship building.
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Talent Assessment | HCM |
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2025 | 2025 |
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Sweetwater ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2023 |
In 2022, Sweetwater implemented Ticketmaster as its Reservation and Booking Management solution on the company website to handle public-facing event ticketing and customer booking. Ticketmaster is embedded in Sweetwater's web properties to provide searchable event listings and customer-facing booking flows that surface seat selection and transactional checkout within the retailer's online experience.
The implementation leverages core Reservation and Booking Management capabilities, including inventory availability, order and reservation lifecycle handling, booking confirmation workflows, and customer-facing checkout components. Ticketmaster on the Sweetwater site is configured to manage event inventory and order capture while exposing booking UI elements that align with the retailer's e-commerce navigation and product pages.
Operational scope for this deployment is centered on Sweetwater's e-commerce channel and customer engagement functions, impacting merchandising, customer service, and online sales operations. Governance focused on booking policy configuration, seat allocation rules, and support escalation procedures to ensure that Ticketmaster booking flows align with Sweetwater's retail order processing and customer support protocols.
The technical footprint is concentrated on web integration, with Ticketmaster providing the booking and reservation services accessed directly through Sweetwater's site. This approach centralizes ticketing interactions on the public website and positions Ticketmaster as the primary Reservation and Booking Management capability for Sweetwater's event-related retail operations.
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Sweetwater CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Campaign Management | CRM |
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2025 | 2025 |
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Customer Analytics | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sweetwater ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Sweetwater PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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Sweetwater IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Sweetwater CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Sweetwater
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director, IT Operations | Director | IT | |
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Apps Being Evaluated by Sweetwater Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sweetwater IT executives and key decision makers. This section highlights Sweetwater's latest recorded technology evaluations, including Workday Adaptive Planning OfficeConnect for Analytics and BI on 2025-09-22, Domo for Analytics and BI on 2025-01-28, and Adobe WorkFront for Business Process Management on 2024-08-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sweetwater digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-22 | Sweetwater | Evaluated | Workday | Workday Adaptive Planning OfficeConnect | Analytics and BI | Analytics and BI |
| 2025-01-28 | Sweetwater | Evaluated | Domo | Domo | Analytics and BI | Analytics and BI |
| 2024-08-20 | Sweetwater | Evaluated | Adobe Systems | Adobe WorkFront | Business Process Management | ERP Services and Operations |
| 2024-07-25 | Sweetwater | Evaluated |
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Payment Processing | ERP |
FAQ - APPS RUN THE WORLD Sweetwater Technographics
Sweetwater is a Retail organization based in United States,
with around 3000 employees and annual revenues of $1.57 billion.
Sweetwater operates a diverse technology stack with applications such as
Workday Financial Management, Phenom Talent CRM and Ticketmaster,
covering areas like ERP Financial, Candidate Relationship Management and Reservation and Booking Management.
Sweetwater has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Phenom and Ticketmaster.
Sweetwater recently adopted applications including
Phenom Talent CRM in 2025, Phenom Fit Score in 2025 and Phenom Campaigns in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sweetwater’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sweetwater’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sweetwater technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.