High Peak, SK22 3HA,
United Kingdom
Swizzels Matlow Technographics
Swizzels Matlow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Swizzels Matlow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 634 Swizzels Matlow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Swizzels Matlow has purchased the following applications: Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Swizzels Matlow is running and its propensity to invest more and deepen its relationship with Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Swizzels Matlow revenues, which have grown to $108.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Swizzels Matlow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Swizzels Matlow Tech Stack and Enterprise Applications
Swizzels Matlow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Swizzels Matlow implemented Hotjar on its public website. Hotjar was deployed to capture qualitative Customer Experience analytics and on-page behavior, enabling the company to collect heatmaps, session recordings and direct user feedback from consumer-facing pages. The deployment targeted the website surface as the operational scope, supporting digital marketing and user experience workflows with instrumentation that feeds observational behavioral data into analyst and product reviews. Configuration emphasized client-side tag placement and consent-aware data collection to align with UK privacy expectations, while governance centralized control of tracking snippets and role-based access to recordings and feedback for UX research and conversion analysis.
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Marketing Automation | CRM |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Swizzels Matlow
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Swizzels Matlow Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-29 | Swizzels Matlow | Evaluated | Sage | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP |
| 2026-01-29 | Swizzels Matlow | Evaluated | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | ERP |
| 2026-01-29 | Swizzels Matlow | Evaluated | Sage | Sage Intacct | ERP Financial | ERP |
| 2026-01-29 | Swizzels Matlow | Evaluated |
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Inventory Management | SCM |