TAG Heuer
6A Rue Louis-Joseph Chevrolet,
La Chaux De Fonds, 2300,
Switzerland
La Chaux De Fonds, 2300,
Switzerland
41 32 919 80 00
Retail
TAG Heuer Technographics
TAG Heuer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TAG Heuer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 TAG Heuer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TAG Heuer has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, Contentsquare for Customer Experience in 2014, SAP BW (Business Warehouse) for Data Warehouse in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TAG Heuer is running and its propensity to invest more and deepen its relationship with SAP , Contentsquare , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TAG Heuer revenues, which have grown to $811.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TAG Heuer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TAG Heuer Tech Stack and Enterprise Applications
TAG Heuer ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, TAG Heuer implemented SAP ERP ECC 6.0 as its core enterprise system in the ERP Financial category. The deployment positioned SAP ERP ECC 6.0 to provide centralized financial management alongside transactional operations across the company’s corporate IT estate.
The implementation included standard SAP modules MM PP SD FI CO HR, configured to support procurement and inventory control, production planning workflows, order to cash, record to report, cost accounting and core human resources processes. SAP ERP ECC 6.0 was configured to handle integrated master data, transactional posting, and cross-module process orchestration consistent with enterprise ERP Financial requirements.
The SAP ERP ECC 6.0 environment was integrated into a broader application landscape that included SAP BW for business intelligence, Salesforce.com for CRM, Magento for retail storefronts, Edicom for EDI, Informatica in the Cloud for ETL, and TxT Demand Management for APS. These integrations tied finance and operational transactions to reporting, sales channels, electronic trading partners, data transformation pipelines and advanced planning systems, enabling end to end business process connectivity across finance, supply chain, sales, manufacturing and HR functions.
Governance and operational ownership were run from a centralized application portfolio function, with a Business Applications Manager reporting to the CIO, direct oversight of five FTE and responsibility for roughly 20 major projects per year. This organizational model framed change control, release coordination and ongoing application maintenance for SAP ERP ECC 6.0 within TAG Heuer’s enterprise IT governance in La Chaux de Fonds, Switzerland.
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ERP Financial | ERP |
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2010 | 2010 |
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ERP Financial | ERP |
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2010 | 2010 |
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TAG Heuer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Contentsquare | Customer Experience | CRM | n/a | 2014 | 2014 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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TAG Heuer Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2010 | 2010 |
In 2010, TAG Heuer implemented SAP BW (Business Warehouse) as its enterprise Data Warehouse. Governance for the deployment sat within the business applications organization, led by the Business Applications Manager who reported to the CIO and managed an application portfolio that included SAP ERP and SAP BW.
SAP BW (Business Warehouse) was configured to deliver centralized data modeling, staging, ETL orchestration and enterprise reporting capabilities consistent with a Data Warehouse deployment, supporting consolidated financial, inventory and sales reporting workflows. ETL orchestration was executed using Informatica in the Cloud to populate BW staging layers and feed reporting objects and data models in SAP BW.
The SAP BW implementation integrated with SAP ERP modules MM PP SD FI CO HR, CRM via Salesforce.com, retail commerce on Magento, and EDI via Edicom, creating a multi‑source data hub for finance, supply chain, HR and retail business functions. Operational governance included a compact application team with direct oversight of five FTE, a cadence of around 20 major projects per year and CIO level sponsorship, enabling coordinated rollout planning and ongoing application lifecycle management.
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TAG Heuer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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TAG Heuer Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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TAG Heuer eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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TAG Heuer SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Planning and Scheduling | SCM |
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2010 | 2010 |
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Inventory Management | SCM |
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2010 | 2010 |
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Supply Chain Management | SCM |
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2010 | 2010 |
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TAG Heuer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TAG Heuer TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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TAG Heuer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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TAG Heuer CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at TAG Heuer
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Coordinator | Manager | HR | |
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Senior HR Business Partner | Manager | HR | |
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VP Human Resources | VP | HR | |
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Apps Being Evaluated by TAG Heuer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TAG Heuer IT executives and key decision makers. This section highlights TAG Heuer's latest recorded technology evaluations, including Alight NGA euHReka Payroll for Payroll on 2024-09-27 and Salesforce CPQ for Configure Price Quote (CPQ) on 2024-07-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TAG Heuer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-27 | TAG Heuer | Evaluated | Alight Solutions | Alight NGA euHReka Payroll | Payroll | HCM |
| 2024-07-17 | TAG Heuer | Evaluated | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | SPM |
FAQ - APPS RUN THE WORLD TAG Heuer Technographics
TAG Heuer is a Retail organization based in Switzerland,
with around 1600 employees and annual revenues of $811.0 million.
TAG Heuer operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Contentsquare and SAP BW (Business Warehouse),
covering areas like ERP Financial, Customer Experience and Data Warehouse.
TAG Heuer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Contentsquare.
TAG Heuer recently adopted applications including
JustRelate Neoletter in 2023, DocuSign eSignature in 2021 and Forter in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TAG Heuer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TAG Heuer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TAG Heuer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.