List of Salesforce CPQ Customers
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United States
Since 2010, our global team of researchers has been studying Salesforce CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce CPQ for Configure Price Quote (CPQ) include: Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, CVS Health, a United States based Healthcare organisation with 219000 employees and revenues of $372.81 billion, McKesson, a United States based Distribution organisation with 45000 employees and revenues of $359.10 billion, Alphabet (Google), a United States based Professional Services organisation with 190167 employees and revenues of $350.02 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the SPM software purchases.
The Salesforce CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of SPM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aaa | Automotive | 20000 | $8.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
In 2020, Aaa implemented Salesforce CPQ to establish Configure Price Quote (CPQ) capabilities for its sales organization and to standardize quoting workflows. The Salesforce CPQ implementation was delivered alongside Field Service Lightning for a roadside assistance project, aligning quoting with dispatch and technician workflows.
The implementation included standard Configure Price Quote (CPQ) capabilities such as product configuration, pricing rules, guided selling, quote generation, and approval workflows, augmented by custom Apex and Lightning Web Components to meet unique automotive service requirements. Configuration and automation were implemented using Process Builder, Lightning Flow, validation rules, email templates, and scheduled Apex, while SOQL and SOSL based Apex classes, triggers, batch, and schedule classes were used for data processing and business logic. Data migration into the Salesforce org was performed using Apex Data Loader with CSV files, and analytical reporting and dashboards were developed to provide management visibility into quoting and service metrics.
Salesforce CPQ was integrated into a broader Salesforce architecture, with explicit integrations to Google Maps and DocuSign and use of Mulesoft to connect external systems, enhancing routing and document signing within the Field Service Lightning application. The deployment touched both sales operations and field service teams, supporting quote-to-dispatch flows for roadside assistance technicians and dispatchers, and extending CPQ outputs into work order management and scheduling within FSL. Custom Lightning Web Components were developed to deliver an intuitive user interface for technicians and customers in Lightning Experience and Lightning App Builder.
Governance and delivery followed Agile practices with daily scrums, code reviews, and source control via GitHub to enforce code quality and maintainability. The project used established Salesforce declarative controls alongside programmatic extensions, and created operational processes for quote approvals, document generation, and field execution. Outcomes documented in implementation notes include streamlined pricing and quoting processes, improved accuracy and efficiency in sales operations, and streamlined end-to-end service delivery for roadside assistance.
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AbbVie | Life Sciences | 55000 | $56.3B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
In 2016, AbbVie implemented Salesforce CPQ in the Configure Price Quote (CPQ) category alongside Salesforce.com Sales Cloud functionality. The initiative focused on enabling commercial sales processes by bringing Configure/Price/Quote processes into the same platform used for Account Planning, Sales Forecasting, Opportunity Management and Lead Management.
Salesforce CPQ was configured to provide product configuration, pricing rules, guided selling and quote generation capabilities, aligning CPQ quote records with Sales Cloud opportunity and account data models. Implementation work addressed CPQ approval workflows and quote document templates, and configured price book management to reflect pharmaceutical product and price complexity.
Operational scope concentrated on sales operations and field selling functions, embedding Salesforce CPQ into the quote to opportunity lifecycle. Governance emphasized configuration management, approval tiering and standardized opportunity to quote workflows to ensure consistent commercial processes across the organization.
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Aetna Inc | Insurance | 50000 | $105.6B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Aetna Inc deployed Salesforce CPQ as a Configure Price Quote (CPQ) application on its public website. The Salesforce CPQ implementation is provisioned via Salesforce Sites and built on the Salesforce platform data model, exposing configured quoting and guided selling flows to external users through the company website. Salesforce CPQ is used to centralize product configuration, pricing and quote template generation within Aetna's sales and quoting functions.
The implementation includes core Configure Price Quote (CPQ) capabilities such as product configuration rules, price books, discounting controls, approval workflows and proposal generation, configured to support role based access and approval escalation. Integrations are contained within the Salesforce platform context and the deployment surface is the Salesforce Sites endpoint, supporting both internal sales users and externally authenticated website users. Governance emphasizes CPQ administration, controlled price book management and formalized quote approval routing to ensure consistent pricing and compliance across Aetna's quoting process.
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Professional Services | 750 | $110M | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
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Life Sciences | 13000 | $4.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2021 | n/a |
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Insurance | 55000 | $67.7B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
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Professional Services | 190167 | $350.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
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Transportation | 136900 | $54.2B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2019 | n/a |
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Insurance | 12500 | $17.1B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
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Healthcare | 1500 | $120M | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
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Buyer Intent: Companies Evaluating Salesforce CPQ
- Knowit Solutions Linkoping, a Sweden based Professional Services organization with 10 Employees
- MerQube, a United States based Banking and Financial Services company with 60 Employees
- Willow Tree, a United States based Professional Services organization with 4000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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