Targetbase
7850 N. Belt Line Rd,
Irving, 75063, TX,
United States
Irving, 75063, TX,
United States
1 972-506-3799
Media
Targetbase Technographics
Targetbase Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Targetbase and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Targetbase employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Targetbase has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2020, Microsoft Azure Machine Learning for ML and Data Science Platforms in 2016, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Targetbase is running and its propensity to invest more and deepen its relationship with Greenhouse , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Targetbase revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Targetbase intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Targetbase Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Targetbase implemented Greenhouse ATS as its Applicant Tracking System. Greenhouse ATS is embedded on Targetbase's website to publish job listings and to route candidate applications into a centralized recruiting pipeline used by Talent Acquisition and hiring managers.
The deployment emphasizes core Applicant Tracking System capabilities, configured for requisition management, candidate tracking, interview scheduling, structured scorecards, and offer tracking to standardize hiring stages and candidate handoffs. The website careers integration captures applicants directly into Targetbase workflows and feeds them into job specific pipelines, enabling recruiter queues and workflow orchestration across recruiting and HR teams. Governance is organized around standardized stage definitions and interview kit enforcement to ensure consistent decision workflows across Talent Acquisition and hiring manager communities.
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Machine Learning | ML and Data Science Platforms | AI Development | Artis Consulting | 2016 | 2017 |
In 2016, Targetbase implemented Microsoft Azure Machine Learning as part of a comprehensive rewrite of its marketing platform using Microsoft Azure and the Cortana Intelligence Suite, aligning its roadmap with the ML and Data Science Platforms category. The initiative was aimed at delivering real time, cross device and cross channel consumer engagement, enabling personalized offers and decisioning at the point of interaction for consumer packaged goods and retail customers.
The implementation of Microsoft Azure Machine Learning provided direct access to machine learning pipelines, cognitive services, and advanced data management capabilities available through the Cortana Intelligence Suite and Azure analytics. Functional capabilities focused on real time decisioning and personalization, model deployment and scoring, and centralized data processing to support campaign orchestration and marketing analytics workflows.
Integrations emphasized the Microsoft stack, with Microsoft Azure Machine Learning working alongside Cortana Intelligence Suite components and Azure analytics to support onboarding automation and global scale. The platform architecture was refactored for cloud native deployment on Azure to enable rapid provisioning of new customers, geographic expansion, and unified data pipelines for cross channel measurement and offer delivery.
Implementation and rollout were supported by Artis Consulting, which assisted in the platform rewrite and operationalizing ML models into production marketing workflows. Targetbase reported a halving of datacenter costs and a transformed, differentiated product offering as explicit outcomes of the Azure based architecture, while marketing analytics and real time consumer engagement functions became primary operational beneficiaries.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Targetbase implemented Salesforce Marketing Cloud as its Marketing Automation platform on its website. The deployment used Salesforce Marketing Cloud to centralize web-driven campaign activity, support email marketing, audience segmentation, and automated journey orchestration for site visitors. Salesforce Marketing Cloud was configured to manage content delivery and subscriber lifecycle workflows originating from the website, consistent with a cloud SaaS Marketing Automation architecture.
Operational scope concentrated on the marketing and digital teams and on website channel workflows, where Marketing Cloud handles campaign orchestration, personalization rules, and web-based audience capture. Configuration and governance emphasized standardized templates, campaign scheduling, and approval workflows to align campaign operations and audience segmentation across site-driven initiatives.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Targetbase
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Targetbase Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Targetbase IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Targetbase digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Targetbase Technographics
Targetbase is a Media organization based in United States,
with around 450 employees and annual revenues of $85.0 million.
Targetbase operates a diverse technology stack with applications such as
Greenhouse ATS, Microsoft Azure Machine Learning and Salesforce Marketing Cloud,
covering areas like Applicant Tracking System, ML and Data Science Platforms and Marketing Automation.
Targetbase has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Microsoft and Salesforce.
Targetbase recently adopted applications including
Fastly in 2021, Greenhouse ATS in 2020 and Salesforce Marketing Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Targetbase’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Targetbase’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Targetbase technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.