Charlotte, 28262, NC,
United States
Team Automotive Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Team Automotive Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Team Automotive Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Team Automotive Group has purchased the following applications: VIN IQ for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Team Automotive Group is running and its propensity to invest more and deepen its relationship with VIN IQ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Team Automotive Group revenues, which have grown to $71.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Team Automotive Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VIN IQ | Legacy | VIN IQ | Marketing Analytics | CRM | n/a | 2024 | 2024 |
In 2024, Team Automotive Group began using VIN IQ to centralize campaign performance reporting across its multi location dealer group in North Carolina. VIN IQ is deployed as a Marketing Analytics application, with VIN IQ Reveal used for dealer group reporting and campaign ROI comparisons across locations.
The deployment focused on the VIN IQ Reveal capabilities, configuring location hierarchies, consolidated dashboards, and channel level campaign ROI views to enable side by side comparisons of marketing programs across dealerships. Functional workflows emphasized campaign level attribution, spend allocation visibility, and comparative reporting to surface channel level performance differences and identify low ROI initiatives.
Operational scope covered group marketing for the dealer group, enabling marketing and finance stakeholders to compare programmatic display performance against other channels. The analysis uncovered low ROI from programmatic display and enabled swift reallocation of spend to higher performing channels, driving changes in campaign budgeting processes and improving group marketing outcomes.
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