Telekom Srbija
Telekom Srbija Technographics
Telekom Srbija Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Telekom Srbija and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12682 Telekom Srbija employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Telekom Srbija has purchased the following applications: Badin Sequency for Business Process Management in 2016, Saga NFG Weaver for Chatbots and Conversational AI in 2020, Badin Info Portal for Product Information Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Telekom Srbija is running and its propensity to invest more and deepen its relationship with Badin Soft , NEC Corporation , Saga NFG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Telekom Srbija revenues, which have grown to $1.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Telekom Srbija intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Telekom Srbija Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Badin Soft | Legacy | Badin Sequency | Business Process Management | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, Telekom Srbija implemented Badin Sequency, deploying the Badin Sequency Business Process Management application to drive workflow automation and internal process optimization. Badin Soft delivered customised software focused on telco operations across Serbia, aligning the Business Process Management deployment with operational teams responsible for service provisioning and internal back office processes.
The Badin Sequency implementation emphasized process modeling and orchestration capabilities, including configurable workflow definitions, task routing, case handling, and operational dashboards to support end to end process visibility. Configuration work included role based task assignments and rule driven approvals to standardize repeatable operational procedures and reduce manual handoffs.
Deployment architecture centered on a centralized BPM engine with web based process interfaces and role aware work queues, enabling automation of linear and ad hoc workflows. The engagement included integration patterns for system to system automation via APIs and endpoints, and configuration of audit trails and process logs to support operational compliance and traceability.
Governance and rollout activities established process ownership and staged adoption across affected departments, with change control and process versioning to manage updates to orchestration logic. Operational coverage focused on Telekom Srbija internal telco operations in Serbia, with Badin Sequency instrumented to support process orchestration, workflow automation, and ongoing process governance.
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OSS/BSS | ERP Services and Operations |
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2013 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Saga NFG | Legacy | Saga NFG Weaver | Chatbots and Conversational AI | AI-Powered Application | Saga NFG | 2020 | 2021 |
In 2020, Telekom Srbija implemented Saga NFG Weaver, deploying a customer service chatbot named Mila on the MTS website under the Chatbots and Conversational AI category. The deployment used the Saga NFG Weaver application to introduce conversational self-service for retail customers visiting the public web portal.
The Saga NFG Weaver implementation included natural language understanding and workflow orchestration capabilities, configured to automate roughly 30 telco processes. Functional coverage explicitly included bill inquiries, service fault reporting, and plan changes, with conversational flows and decision-tree automation designed to capture customer intent and guide transactional interactions.
Deployment was front-end focused on the MTS website and targeted the customer service function, with operational scope communicated as serving Telekom Srbija customer interactions across the CEE region according to Saga NFG's project announcement. Saga NFG served as the system integrator and vendor for the rollout, and the project announcement stated the solution reduced call centre dependency and enabled broader customer self-service across many telco processes.
Governance and rollout emphasized iterative tuning of conversational models and close collaboration between Saga NFG and Telekom Srbija customer service teams for process mapping and handoff rules. The implementation narrative centers on using Saga NFG Weaver to centralize conversational routing and automate standard telco service workflows within the Chatbots and Conversational AI platform context.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Badin Soft | Legacy | Badin Info Portal | Product Information Management | eCommerce | n/a | 2018 | 2019 |
In 2018 Telekom Srbija implemented Badin Soft's Badin Info Portal as a Product Information Management solution for its customer facing portals and communications. Badin Soft provided software development and integration services to configure the Badin Info Portal to support digital self service, notifications and document workflows for telecom customers in Serbia.
The implementation centered on Product Information Management capabilities including catalog and content management for customer communications, notification workflow orchestration, and document delivery workflows integrated into online self service channels. Badin Info Portal was configured to centralize product and service content, automate notification templates, and manage the lifecycle of customer documents and electronic notices.
Integration work focused on connecting the Badin Info Portal with Telekom Srbija customer portals and digital service channels, and aligning document workflows with operational systems that handle customer correspondence and records. The deployment covered Serbia and targeted customer communications and digital services business functions, positioning Telekom Srbija Badin Info Portal Product Information Management to standardize information flows across customer touchpoints.
Project delivery included configuration, integration and operational handover activities between Badin Soft and Telekom Srbija digital teams. The engagement streamlined online document and notification delivery for telecom customers in Serbia, improving the orchestration of communications and document workflows as described in vendor materials and client testimonials.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2013 | 2014 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Telekom Srbija
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Telekom Srbija Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Telekom Srbija IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Telekom Srbija digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Telekom Srbija Technographics
Telekom Srbija is a Communications organization based in Serbia,
with around 12682 employees and annual revenues of $1.52 billion.
Telekom Srbija operates a diverse technology stack with applications such as
Badin Sequency, Saga NFG Weaver and Badin Info Portal,
covering areas like Business Process Management, Chatbots and Conversational AI and Product Information Management.
Telekom Srbija has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Badin Soft and Saga NFG.
Telekom Srbija recently adopted applications including
Saga NFG Weaver in 2020, Hotjar in 2019 and Badin Info Portal in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Telekom Srbija’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Telekom Srbija’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Telekom Srbija technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.