Paris, n/a,
France
Tf1 Publicite Sasu Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tf1 Publicite Sasu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 374 Tf1 Publicite Sasu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tf1 Publicite Sasu has purchased the following applications: Sirdata Audience Insights for Analytics and BI in 2024, Sirdata Contextual Targeting for Data Management Platform in 2024, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tf1 Publicite Sasu is running and its propensity to invest more and deepen its relationship with Sirdata , Microsoft , Proofpoint or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tf1 Publicite Sasu revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tf1 Publicite Sasu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sirdata | Legacy | Sirdata Audience Insights | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Tf1 Publicite Sasu deployed Sirdata Audience Insights to enrich TV segmentée and streaming campaign targeting for its advertising and marketing operations. Sirdata Audience Insights, categorized as Analytics and BI, was implemented as part of an extension of Tf1 Publicite Sasu's partnership with Sirdata announced October 2, 2024, to make advanced audience segments available to advertisers in France.
The implementation focused on audience targeting and segment provisioning capabilities, supplying deterministic and intent based segments for TV segmentée and streaming activations. The deployment made more than 500 Sirdata segments available to advertisers, supporting ad operations and media planning workflows and feeding campaign addressability and targeting logic.
Operational scope covered advertiser facing campaign activation and internal advertising and marketing functions within Tf1 Publicite Sasu, with configuration efforts centered on segment cataloging, audience profiling, and distribution of segment lists to activation channels. Governance emphasized controlled segment onboarding and taxonomy alignment with TV segmentée and streaming activation processes to ensure consistent targeting criteria and operational handoffs.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sirdata | Legacy | Sirdata Contextual Targeting | Data Management Platform | CRM | n/a | 2024 | 2024 |
In 2024, Tf1 Publicite Sasu extended its partnership with Sirdata to deploy Sirdata Contextual Targeting within its Data Management Platform capabilities. The extension announced October 2, 2024 in France enabled activation of 500+ Sirdata contextual and audience segments across TF1's streaming and TV segmentée inventory, supporting marketing and TV advertising workflows.
Sirdata Contextual Targeting implementation emphasizes contextual classification and audience segment activation modules, including segment management, contextual taxonomy application, and real-time activation consistent with Data Management Platform patterns. The configuration centralizes segment provisioning for campaign planning and audience activation, making Sirdata segments addressable within TF1 Pub campaign orchestration.
Operational coverage focused on TF1's streaming platforms and TV segmentée inventory, where Sirdata Contextual Targeting was made available to ad operations and advertiser activation processes. The partnership extension is positioned to increase reach and on-target coverage for advertisers while operating under TF1 Pub’s existing inventory governance and audience access procedures.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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