Thai Beverage Public
14 Vibhavadi Rangsit Road Chomphon Sub-District Chatuchak District,
Bangkok, 10900,
Thailand
Bangkok, 10900,
Thailand
66 2 785 5555
Consumer Packaged Goods
Thai Beverage Public Technographics
Thai Beverage Public Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thai Beverage Public and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60000 Thai Beverage Public employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thai Beverage Public has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, SAP SuccessFactors Employee Central for Core HR in 2016, SAP BusinessObjects for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thai Beverage Public is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Manhattan Associates or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thai Beverage Public revenues, which have grown to $7.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thai Beverage Public intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thai Beverage Public Tech Stack and Enterprise Applications
Thai Beverage Public ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015 Thai Beverage Public implemented SAP ERP ECC 6.0 as an ERP Financial deployment focused on procurement, materials and finance workflows. ASAP Consulting Co., Ltd. supplied SAP Senior MM Consultant contractor support during 2015 to 2016, providing configuration leadership, end user training and post go live support across the installed SAP landscape.
The implementation centered on Materials Management capabilities within SAP ERP ECC 6.0, with functional specifications defined for report and user exit development, and automation of core MM transactions including purchase order processing, goods receipt and delivery, and post goods issue processing. Consultants developed MM reports and user exits to extend standard functionality and constructed a batch input programme to load Material Master data into the SAP R/3 database alongside development teams.
Integrations included an SAP interface programme to a web E Expense application, supporting automated transaction exchange between expense capture and SAP posting routines. Operational coverage targeted procurement, inventory control and finance business functions, with end user training and knowledge transfer activities to embed operational ownership into those teams.
Governance and rollout emphasized federating technical and business stakeholders, delivering knowledge transfer and providing sustained post go live support. Project documentation and functional specs were used to drive development of report interfaces and ensure SAP ERP ECC 6.0 remained aligned with strategic and operational business objectives, deployed to create value for the Forbes Global 200 listed food and beverage company Thai Beverage Public.
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Thai Beverage Public HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Thai Beverage Public implemented SAP SuccessFactors Employee Central as a Core HR solution. The deployment targeted Thai headquarters, its subsidiaries, and operations across its global footprint to centralize HR records and standardize human capital processes.
The implementation configured modules for payroll, talent management, and HR analytics within SAP SuccessFactors Employee Central, alongside core HR information management and employee self service capabilities. Configuration included classification of tasks and workstations to support safety assessments and precision management of employee well being.
The SAP SuccessFactors Employee Central deployment used a cloud based HCM architecture to consolidate payroll, talent workflows, and analytics into unified HR data models, enabling executives to monitor and make decisions about human capital through consolidated reporting. The platform provided virtual access for employees to vaccination and COVID 19 test details and a SuccessFactors supported communication channel to maintain regular employee outreach.
Governance changes focused on operationalizing employee feedback loops and embedding health and safety status into HR workflows to support business continuity. Public statements from HR leadership indicate the program strengthened workforce resilience and future proofing, and the rollout across headquarters and subsidiaries sought to maintain integrated HR processes and centralized decision making.
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Payroll | HCM |
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2016 | 2016 |
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Talent Management | HCM |
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2016 | 2016 |
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Workforce Analytics | HCM |
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2016 | 2016 |
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Thai Beverage Public Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Thai Beverage Public implemented SAP BusinessObjects to establish a centralized Analytics and BI capability for its manufacturing, distribution and wholesale retail operations in Thailand. The deployment focused on standardizing reporting workflows and providing a unified semantic layer to support operational reporting and management dashboards across factory and distribution data sources.
The implementation configured SAP BusinessObjects enterprise reporting, ad hoc query and dashboarding capabilities, including universe design for semantic consistency, scheduled report distribution and role based access to analytic content. SAP BusinessObjects was used to consolidate tabular operational reports and interactive visualizations to serve plant managers, distribution planners and commercial teams.
Nexus System Resources Company Limited provided system planning and implementation support, leveraging experience in industrial and distribution environments to integrate SAP BusinessObjects with SAP transactional systems and factory data feeds. Governance emphasized a centralized BI catalog and standardized report development processes to reduce duplication and enforce data definitions while operational ownership remained with manufacturing and distribution functions.
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Analytics and BI | Analytics and BI |
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2017 | 2018 |
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Thai Beverage Public Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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Thai Beverage Public SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2015 | 2016 |
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Supply Chain Management | SCM |
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2015 | 2016 |
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Warehouse Management | SCM |
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2015 | 2015 |
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Thai Beverage Public CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Thai Beverage Public EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2018 |
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Thai Beverage Public IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Thai Beverage Public
| First Name | Last Name | Title | Function | Department | Phone | |
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President and CEO | CXO | Finance | |
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Executive Vice President Chief Spirit Product Group Group Chief Financial Officer | CXO | Finance | |
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Chief People Officer | CXO | HR | |
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Senior Vice President Chief Supply Chain Management | CXO | Supply Chain | |
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Finance Manager | Manager | Finance | |
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Director and Senior Executive Vice President Chief Operating Officer | Director | Finance | |
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Deputy Managing Director - Finance & Accounting | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Senior IT Business Partner - Finance | Manager | IT | |
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Director and Senior Executive Vice President Tecnology | Director | Finance | |
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Apps Being Evaluated by Thai Beverage Public Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thai Beverage Public IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thai Beverage Public digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thai Beverage Public Technographics
Thai Beverage Public is a Consumer Packaged Goods organization based in Thailand,
with around 60000 employees and annual revenues of $7.89 billion.
Thai Beverage Public operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Employee Central and SAP BusinessObjects,
covering areas like ERP Financial, Core HR and Analytics and BI.
Thai Beverage Public has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Thai Beverage Public recently adopted applications including
Microsoft 365 in 2022, Adobe Experience Cloud in 2022 and DTScout in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thai Beverage Public’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thai Beverage Public’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thai Beverage Public technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.