London, W1W 8BF,
United Kingdom
The Big Table Group United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Big Table Group United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 The Big Table Group United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Big Table Group United Kingdom has purchased the following applications: Microsoft 365 for Collaboration in 2020, TRIFFT Loyalty Cloud CMS for Content Management in 2024, TRIFFT Loyalty Cloud CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Big Table Group United Kingdom is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , TRIFFT Loyalty Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Big Table Group United Kingdom revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Big Table Group United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TRIFFT Loyalty Cloud | Legacy | TRIFFT Loyalty Cloud CMS | Content Management | Content Management | n/a | 2024 | 2024 |
In 2024 The Big Table Group United Kingdom deployed TRIFFT Loyalty Cloud CMS as a Content Management platform to power branded mobile apps and in-venue loyalty touchpoints across its UK estate. The deployment focused on guest engagement and personalized marketing for multiple restaurant brands, with TRIFFT Loyalty Cloud CMS serving as the central authoring and distribution layer for mobile and loyalty content.
TRIFFT Content Cockpit was used to configure content templates, schedule campaigns, and orchestrate touchpoint behaviors, enabling centralized content creation, variant management, and channel-specific personalization. TRIFFT Loyalty Cloud CMS supported content segmentation and rule-based delivery to drive targeted push notifications, in-app banners, and loyalty messaging tied to visit frequency and spend behaviors.
The implementation integrated the TRIFFT platform with Bloomreach for content orchestration and enriched personalization across digital touchpoints, enabling synchronized content and audience signals between the CMS and the wider customer experience stack. Operational coverage included national rollouts across the United Kingdom and management by central marketing and loyalty teams, with execution extending into brand-level mobile apps and venue-level loyalty activations.
Governance was organized around central content owners and brand managers who used the Content Cockpit workflows for approval, scheduling, and localized overrides, establishing repeatable processes for campaign cadence and message consistency across brands. Rollout sequencing emphasized staged content propagation and segmentation rules, allowing marketing to iterate creative and promotions without redeploying application code.
Vendor reporting in the TRIFFT case study states outcomes of more than 100,000 app installs per brand within the first months, a 32% increase in yearly visit frequency, and a 10% increase in yearly spend, metrics cited as results of the combined mobile app and loyalty touchpoint program driven by TRIFFT Loyalty Cloud CMS.
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TRIFFT Loyalty Cloud | Legacy | TRIFFT Loyalty Cloud CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024 The Big Table Group United Kingdom implemented TRIFFT Loyalty Cloud CRM to deliver a multi-brand loyalty program across its restaurant portfolio in the United Kingdom. The TRIFFT Loyalty Cloud CRM deployment emphasized branded mobile apps and a digital wallet, with built-in tiered rewards and point redemption workflows to drive repeat visits across brands.
The implementation configured core CRM and loyalty modules including member profile management, tier management, targeted offer segmentation, mobile wallet pass distribution, and on-device redemption flows. TRIFFT implemented POS integration to surface real-time redemptions and enrollments at point of sale, and the vendor case study documents explicit use of the mobile app and digital wallet modules.
The deployment integrated Bloomreach for digital experience and personalization, aligning guest data between the loyalty platform and the marketing personalization layer. Operational scope covered marketing, guest loyalty operations, and on-premise restaurant teams across the group in the United Kingdom, with centralized program governance and campaign orchestration to manage multi-brand segmentation and reward tiers.
The Big Table Group implementation produced measurable uplifts, recording approximately 15% increase in visit frequency for app users, as reported in the vendor case study. TRIFFT Loyalty Cloud CRM sits at the center of the group s CRM and loyalty stack, enabling coordinated loyalty campaigns, tiered rewards administration, and POS-connected redemption across its restaurant portfolio.
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Customer Loyalty | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Endpoint Detection and Response (EDR), Threat Modeling | CyberSecurity |
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2023 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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