The Brand Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Brand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The Brand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Brand has purchased the following applications: Block Afterpay for Payment Processing in 2020, Shopify for eCommerce in 2023, Sorted Group Delivery Experience Management for Real-Time Transportation Visibility in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Brand is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Brand revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Brand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2023 | 2023 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sorted Group | Legacy | Sorted Group Delivery Experience Management | Real-Time Transportation Visibility | SCM | n/a | 2021 | 2021 |
In 2021, The Brand implemented Sorted Group Delivery Experience Management to add Real-Time Transportation Visibility to its customer facing website. The Sorted Group Delivery Experience Management instance is embedded on https://www.thebrand-label.com as the primary delivery tracking and communications layer for online orders.
The implementation centers on web embedded tracking and branded tracking pages, a customer notification engine for status and ETA updates, and proof of delivery capture, reflecting typical Real-Time Transportation Visibility capabilities. Sorted Group Delivery Experience Management is configured to surface shipment event timelines to both customers and internal users, and it connects to carrier event feeds via API adapters while exposing an admin console for operations and customer service teams to manage messaging and branding. Governance is scoped to order to delivery communications, with configuration controls for tracking visibility and notification templates to align ecommerce and customer support workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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