London, WC2A 3ED,
United Kingdom
The Brunswick Group Technographics
The Brunswick Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Brunswick Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 The Brunswick Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Brunswick Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Sage People (ex Fairsail) for Core HR in 2015, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Brunswick Group is running and its propensity to invest more and deepen its relationship with Oracle , Sage , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Brunswick Group revenues, which have grown to $195.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Brunswick Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Brunswick Group Tech Stack and Enterprise Applications
The Brunswick Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, The Brunswick Group implemented Oracle NetSuite ERP to consolidate core finance functions under an ERP Financial platform. The deployment focused on standardizing general ledger controls, financial reporting, and transactional finance processes within the company finance and accounting organization. Oracle NetSuite ERP was positioned as the system of record for financial transactions and statutory reporting.
Configuration emphasized ERP Financial capabilities including general ledger, accounts payable, accounts receivable, fixed assets, cash management, consolidated financial reporting, expense management, and revenue recognition for professional services contracts. The implementation included chart of accounts harmonization and configuration of financial period close workflows to support consistent month end processes. Oracle NetSuite ERP native financial modules were configured to enforce accounting rules and automate journal processing.
Operational scope covered divisional finance, accounts payable and receivable teams and project accounting functions that support client billing and contract accounting. The implementation model used centralized governance for chart of accounts and accounting policies while enabling distributed transaction entry where appropriate. Security and access controls were configured to reflect segregation of duties, approval workflows and audit trail requirements.
Rollout governance established staged configuration, validation and user acceptance cycles across finance teams with process documentation and standardized operating procedures to support ongoing controls and compliance. Change management focused on standardizing financial workflows and consolidating reporting formats under the ERP Financial system. Post go live support practices were put in place to maintain configuration discipline and control over journal and period close processes.
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The Brunswick Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage People (ex Fairsail) | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, The Brunswick Group implemented Sage People (ex Fairsail) as its Core HR system. The recommended vendor was Fairsail and the implementation was completed at the end of 2015.
Sage People (ex Fairsail) was deployed as a cloud Core HR solution and configured to support core employee records, organisational management, absence tracking, onboarding automation, performance and talent management workflows, and standard HR reporting. The implementation emphasized configurable workflows, role based access controls, and a single employee master record to align HR operational processes with the new system.
The deployment covered HR and talent management functions for The Brunswick Group across the United Kingdom and its approximately 1500 employees. Governance was structured around centralized HR data ownership, standardized approval workflows, and operational process changes to consolidate workforce administration on Sage People. The Brunswick Group Sage People Core HR implementation delivered a unified HR platform, with the project completing at the end of 2015.
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The Brunswick Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, The Brunswick Group implemented Zoom and is using Zoom on their website to provide Audio Video and Web Conferencing capabilities for client interactions and external communications. The deployment emphasizes publicly accessible meeting and webinar endpoints embedded in corporate pages, with the Zoom application surface exposed to clients and media audiences through site-embedded meeting and webinar players.
The implementation centers on core Zoom modules including Meetings and Webinar functionality, cloud-hosted meeting recordings, and live streaming of external briefings. Configuration work focused on branded registration flows and web embedded join experiences, along with host provisioning and role based meeting controls to manage client access and presenter permissions.
Operational scope targets client-facing teams such as corporate communications, client services, and investor relations across The Brunswick Group, with governance concentrated on centralized host administration, standardized scheduling templates, and recording retention policies. The architecture is organized around the vendor hosted Zoom platform surfaced directly on public web pages, enabling external event orchestration and client engagement while maintaining administrative controls for enterprise usage.
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The Brunswick Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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The Brunswick Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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The Brunswick Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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The Brunswick Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Brunswick Group
Apps Being Evaluated by The Brunswick Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-10 | The Brunswick Group | Evaluated | Oracle | Oracle E-Business Suite | ERP Financial | ERP |
| 2025-03-02 | The Brunswick Group | Evaluated | Rockwell Automation | Rockwell Allen‑Bradley PLC | Programmable Logic Controller (PLC) | PLM and Engineering |
| 2025-01-09 | The Brunswick Group | Evaluated | Mimecast | Mimecast Email Security | Secure Email Gateways (SEGs) | CyberSecurity |