The Color Run, LLC
1957 South 4800 West,
Salt Lake City, 84104, UT,
United States
Salt Lake City, 84104, UT,
United States
1 801 541-9461
Non Profit
The Color Run, LLC Technographics
The Color Run, LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Color Run, LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 The Color Run, LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Color Run, LLC has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, WooCommerce for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Color Run, LLC is running and its propensity to invest more and deepen its relationship with Oracle , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Color Run, LLC revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Color Run, LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Color Run, LLC Tech Stack and Enterprise Applications
The Color Run, LLC ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, The Color Run, LLC implemented Oracle NetSuite ERP as an ERP Financial solution to elevate finance and inventory operations in support of a private equity investment. The implementation centralized finance functions, with the finance team managed across accounts payable, accounts receivable, inventory control and financial reporting to create a single financial ledger and reporting cadence for executive and investor review.
The Oracle NetSuite ERP deployment included Advanced Inventory and Financial Reporting modules, configured to support inventory tracking for event production and consolidated financial statement preparation. Operational scope extended to tax collection and reporting across 48 states and Canada, including GST compliance, and the team completed a first year financial statement audit under the new system. Governance changes emphasized upgraded reporting workflows and month end controls to meet investor requirements, and the finance organization provided transaction and diligence support during an acquisition of a competing event production company.
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The Color Run, LLC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, The Color Run, LLC deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform, with implementation artifacts indicating use on thecolorrun.com. Google Workspace (Formerly Google G-Suite) provides cloud email and collaborative document capabilities that support both public website operations and internal team workflows.
Configuration focused on core Collaboration capabilities, using Gmail for organizational email, Google Drive for shared content libraries, Docs and Sheets for collaborative editing, and Calendar for event scheduling. Administrative controls were provisioned through the Google Admin console to manage users, groups, shared drives, and permission models appropriate to a 50 employee nonprofit.
Operational coverage included marketing, events operations, fundraising, and volunteer coordination across the United States, supporting collaborative content production and schedule coordination for event delivery. Use on thecolorrun.com indicates Google Workspace assets were applied to website-facing workflows such as organizational email routing, editorial collaboration, and content staging for event pages.
Governance emphasized centralized account lifecycle management, group-based access controls, and shared drive policies to align collaboration practices with event production processes. The implementation centers on Collaboration functionality to enable distributed teams to author content, coordinate schedules, and manage the operational tasks that drive the Color Run events.
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The Color Run, LLC eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, The Color Run, LLC deployed WooCommerce on its public website to provide eCommerce capabilities. The Color Run implemented WooCommerce as the embedded WordPress commerce engine powering the online storefront on thecolorrun.com, leveraging WooCommerce to manage product catalog pages, shopping cart and checkout workflows, order management and promotional pricing within the same site.
The WooCommerce application is integrated directly into site content and customer touchpoints on thecolorrun.com, consolidating product presentation, checkout, and order records within the web platform. For an organization of roughly 50 employees this configuration aligns with a single-site WordPress-hosted storefront model managed through the WordPress and WooCommerce administration consoles, with operational ownership focused on marketing and ecommerce operations teams, and governance executed via native WooCommerce configuration and WordPress role-based access controls.
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Shipping Management | eCommerce |
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2018 | 2018 |
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The Color Run, LLC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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The Color Run, LLC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at The Color Run, LLC
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO & Founder | CXO | Finance | |
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Chief Technology Officer | CXO | IT | |
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Marketing Director | Director | Marketing | |
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CEO & Founder | CXO | Finance | |
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Finance Director | Director | Finance | |
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Apps Being Evaluated by The Color Run, LLC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Color Run, LLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Color Run, LLC digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD The Color Run, LLC Technographics
The Color Run, LLC is a Non Profit organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
The Color Run, LLC operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and WooCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
The Color Run, LLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Automattic.
The Color Run, LLC recently adopted applications including
Hubspot Marketing Automation in 2021, Attentive in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Color Run, LLC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Color Run, LLC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Color Run, LLC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.