The Emirates Group
Airport Road,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 708 1111
Transportation
The Emirates Group Technographics
The Emirates Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Emirates Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 112406 The Emirates Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Emirates Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP SuccessFactors Employee Central Global Benefits for Benefits Administration in 2017, Salesforce Commerce Cloud for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Emirates Group is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Emirates Group revenues, which have grown to $309.65 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Emirates Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Emirates Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, The Emirates Group began a global SAP S/4 HANA roll-out as its enterprise ERP Financial program, initiating a multiyear implementation covering core finance capabilities. The engagement targeted Emirates Airline and dnata International and was documented as active from March 2018 through July 2019, reflecting a centralized program to modernize financial systems across commercial and ground‑handling operations.
SAP S/4 HANA was configured to deliver ERP Financial functionality typical for a large transportation conglomerate, with implementations focused on core financial accounting, general ledger and close orchestration, accounts payable and receivable, asset accounting, controlling and treasury capabilities. Configuration emphasis included centralized ledger constructs, multi currency and statutory reporting structures, and finance process standardization to support consolidated reporting across business units.
The implementation covered enterprise finance functions including corporate accounting, group consolidation, treasury and tax compliance for Emirates Airline and dnata International, with a rollout approach aligned to business unit boundaries. The program scope prioritized harmonizing chart of accounts and intercompany processes to enable consistent financial control and reporting across global operations.
Governance for the roll‑out followed a program model with phased releases and centralized change control, embedding standardized finance workflows and role based access to support operational control. Project documentation indicates a consulting engagement supporting the global SAP S/4 HANA roll‑out between March 2018 and July 2019, positioned to establish SAP S/4 HANA as the primary ERP Financial backbone for the group.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central Global Benefits | Benefits Administration | HCM | n/a | 2017 | 2017 |
In 2017, The Emirates Group implemented SAP SuccessFactors Employee Central Global Benefits as a component of a broader global SAP ERP design and implementation program for dnata Catering businesses. The engagement concentrated on centralizing HR master data and establishing standardized benefits administration processes, aligning Employee Central with talent and workforce management capabilities across the catering business units.
The implementation scope covered SAP SuccessFactors Employee Central, Recruitment, On Boarding, Performance & Goals, Compensation & Variable Pay, Benefits, Learning, OpenText document management and Workforce Time & Attendance. SAP SuccessFactors Employee Central Global Benefits was configured to support global benefits rules, eligibility logic, enrollment workflows and lifecycle event handling, while Employee Central served as the authoritative HR record for eligibility and benefit enrollment data.
Integrations included alignment with the SAP ERP design for dnata Catering businesses and a document management integration with OpenText as part of employee record handling. Operational coverage spanned HR operations, talent acquisition, performance management, compensation planning, learning administration and time and attendance processes for the dnata Catering organization under The Emirates Group.
Governance and rollout were organized around centralized design oversight, with the program office coordinating configuration standards, change control and cross functional decision making between HR, talent teams and operational stakeholders. The implementation narrative emphasizes Benefits Administration as the application category, with design choices oriented to standardize benefit plan configuration and enrollment across the global dnata Catering footprint.
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Core HR | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2017 | 2017 |
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Onboarding | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Talent Management | HCM |
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2017 | 2018 |
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Time and Attendance | HCM |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 The Emirates Group implemented Salesforce Commerce Cloud to centralize eCommerce capabilities for marhaba and dnata brands. The implementation focused on commercial storefronts and booking workflows across marhabaservices.com and supporting local and regional websites, and it established Commerce Cloud as the primary eCommerce platform for product catalog and campaign management.
Configuration and functional modules emphasized in the engagement include Salesforce Commerce Cloud Business Manager for site administration, storefront content management, product and catalog configuration, promotion and campaign configuration, checkout and bookings orchestration, and analytics and A/B testing for website optimization. Business analyst activities produced development specifications for bookings logic used on marhabaservices.com, local sites, Corporate Extranets and Travel Agent B2B websites.
Operational coverage extended to dnata brands such as Arabian Adventures and City Sightseeing Dubai alongside marhaba services, with day to day responsibilities that tied Commerce Cloud storefront and booking functionality to performance marketing and corporate communications activities. Salesforce Commerce Cloud was used to coordinate site updates, sales campaigns, new releases for site enhancement, and testing and analytics workloads that support product launches and marketing campaigns.
Governance and process changes were led by roles within The Emirates Group that combined product and eCommerce ownership with business analysis, including a Business Manager role on the Commerce Cloud platform and an internal Business Analyst producing technical specifications. The implementation also informed CRM strategy development for the business, with Commerce Cloud acting as a pivotal commerce and bookings layer for digital sales and partner facing channels.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PR and Media Communication | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2023 | 2023 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2018 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Digital Workspace | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Emirates Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Emirates Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Emirates Group Technographics
The Emirates Group is a Transportation organization based in United Arab Emirates,
with around 112406 employees and annual revenues of $309.65 billion.
The Emirates Group operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central Global Benefits and Salesforce Commerce Cloud,
covering areas like ERP Financial, Benefits Administration and eCommerce.
The Emirates Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Salesforce.
The Emirates Group recently adopted applications including
ServiceNow ITSM in 2023, OneTrust Cookie Consent in 2021 and OneTrust CookiePro in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Emirates Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Emirates Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Emirates Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.