The Entertainer
Teal House, Anglo Office Park, 67 White Lion Road,
Amersham, HP7 9FB,
United Kingdom
Amersham, HP7 9FB,
United Kingdom
44 17 0872-0443
Retail
The Entertainer Technographics
The Entertainer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Entertainer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 The Entertainer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Entertainer has purchased the following applications: Unit4 Business World for ERP Financial in 2020, Zellis MyView for Employee Self Service in 2021, TeamSupport SnapEngage for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Entertainer is running and its propensity to invest more and deepen its relationship with UNIT4 , Klarna , Zellis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Entertainer revenues, which have grown to $263.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Entertainer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Entertainer Tech Stack and Enterprise Applications
The Entertainer ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Business World | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, The Entertainer implemented Unit4 Business World as its ERP Financial platform. The Unit4 Business World deployment was scoped to centralize finance operations at head office, with a focus on management accounting, stock accounting and margin reporting.
Configuration concentrated on functional modules common to ERP Financial implementations, including stock accounting, gross margin reconciliation, daily margin reporting, fixed asset register and depreciation, management accounts, budgeting and forecasting, balance sheet reconciliations and statutory accounts support. Automation and business rules were applied to margin reconciliation workflows and month end close tasks to align with the Management Accountant responsibilities for producing timely management accounts. The implementation also supported ad-hoc financial reporting and maintained ownership of margin tools to provide commercial finance with regular variance analysis.
Operational coverage extended across the head office finance team, the management accounts team and commercial finance stakeholders, with budget holders consuming periodic reporting and variance commentary. The deployment was positioned to support the Management Accountant role that owns all stock accounting, monthly gross margin reconciliation and oversight of daily margin reporting processes.
Governance established role based process handoffs and accountability for month end reconciliations, fixed asset controls and audit preparation, while commercial finance retained accountability for budget inputs and variance explanations. Continuous review and process improvement were embedded into the rollout to support accurate statutory account preparation and periodic forecasting, reflecting the retailer's emphasis on financial integrity and timely management information.
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Payment Processing | ERP |
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2020 | 2020 |
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The Entertainer HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis MyView | Employee Self Service | HCM | n/a | 2021 | 2021 |
In 2021, The Entertainer deployed Zellis MyView as its web-accessible employee portal. Zellis MyView is published on the company website at theentertainer.myview.zellis.com and serves as the primary Employee Self Service application for the retailer. The deployment is delivered through the Zellis-hosted portal URL, providing centralized browser based access to the employee population of roughly 1,700 staff. The implementation targets both retail store employees and corporate HR and payroll users in the United Kingdom.
The configuration exposes standard Employee Self Service capabilities such as payslips, personal details management, leave and absence requests, and benefits and pension information, reflecting typical HR self service workflows. Administrative tooling is configured to allow HR and payroll teams to manage employee records, document distribution, and entitlement settings through the portal. Operational coverage centers on HR and payroll business functions, with governance focused on centralized portal access controls and administrative role controls for ongoing management of the Zellis MyView environment.
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Payroll | HCM |
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2021 | 2021 |
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The Entertainer AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, The Entertainer deployed TeamSupport SnapEngage on its website. The implementation established TeamSupport SnapEngage as the company channel for Chatbots and Conversational AI on the consumer-facing TheToyShop.com site to support web based customer engagement for its retail business.
Configuration focused on a web chat widget delivering real time messaging, agent routing, canned responses, offline contact capture, and conversation transcript logging to support customer service and online order inquiries. The Entertainer used standard conversational workflows and role based agent queues within TeamSupport SnapEngage to manage inbound web sessions and steer requests toward customer support and e commerce teams.
Operational coverage included the e commerce site and the UK based customer support organization, with the chat interface embedded across product and checkout pages to handle both pre sales and post sales inquiries. Governance was managed through the TeamSupport SnapEngage console, centralizing chat flow configuration and agent access controls for ongoing administration and support staffing.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2017 |
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The Entertainer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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The Entertainer Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Editing | Content Management |
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2017 | 2017 |
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The Entertainer eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2017 |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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The Entertainer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2016 | 2017 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2016 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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The Entertainer EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2021 | 2021 |
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The Entertainer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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The Entertainer PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Migration | PaaS |
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2015 | 2015 |
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The Entertainer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Database Management | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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The Entertainer CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Entertainer
| First Name | Last Name | Title | Function | Department | Phone | |
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Payroll Manager | Manager | Finance | |
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Head Of People Management | Director | HR | |
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Learning & Development Manager | Manager | HR | |
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IT Project Manager | Manager | IT | |
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Head of Online & Digital | Director | Finance | |
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E-Commerce Partnerships Manager | Manager | Finance | |
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Head of IT | Director | IT | |
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Customer Service Manager | Manager | Customer Service | |
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Head of Applications And Infrastructure | Director | IT | |
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Chief Customer Officer | CXO | Customer Service | |
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Head of Operations & Customer Service | Director | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Chief Commercial Officer | CXO | Finance | |
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Head of Online, Digital & Customer Services | Director | Customer Service | |
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Apps Being Evaluated by The Entertainer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Entertainer IT executives and key decision makers. This section highlights The Entertainer's latest recorded technology evaluations, including THG Ingenuity for eCommerce on 2024-11-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Entertainer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-11-25 | The Entertainer | Evaluated | THG Ingenuity | THG Ingenuity | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD The Entertainer Technographics
The Entertainer is a Retail organization based in United Kingdom,
with around 1700 employees and annual revenues of $263.0 million.
The Entertainer operates a diverse technology stack with applications such as
Unit4 Business World, Zellis MyView and TeamSupport SnapEngage,
covering areas like ERP Financial, Employee Self Service and Chatbots and Conversational AI.
The Entertainer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UNIT4, Zellis and TeamSupport.
The Entertainer recently adopted applications including
Akamai CDN in 2025, Atlassian Jira Service Desk in 2024 and Uplynk CDN (ex Edgio CDN) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Entertainer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Entertainer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Entertainer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.